Learfield News

 

 

Below are the latest news and events from Learfield and our affiliates.
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JLab Kicks Off College Sports Program to Champion Student Athlete Success

JLab Kicks Off College Sports Program to Champion Student Athlete Success

University of Michigan Athletics Bolsters NIL Operations with Learfield and Altius Sports Partners

University of Michigan Athletics Bolsters NIL Operations with Learfield and Altius Sports Partners

Stephen F. Austin Athletics and Pilgrim’s Embark on Decade-Long Partnership, Unveiling “Pilgrim’s Park”

Stephen F. Austin Athletics and Pilgrim’s Embark on Decade-Long Partnership, Unveiling “Pilgrim’s Park”

Hawkeyes Partner with UScellular on Official Sponsor of Timeouts NIL Campaign

Hawkeyes Partner with UScellular on Official Sponsor of Timeouts NIL Campaign

University of Colorado Athletics and Learfield Announce Comprehensive Partnership Extension Spanning the Entire Portfolio of LEARFIELD’s Suite of Services

University of Colorado Athletics and Learfield Announce Comprehensive Partnership Extension Spanning the Entire Portfolio of LEARFIELD’s Suite of Services

Utah State University and Learfield Partner on College Rodeo Business

Utah State University and Learfield Partner on College Rodeo Business

Oregon State University Athletics Partners with Toyota, NIL Collective on FEARLESS Campaign

Oregon State University Athletics Partners with Toyota, NIL Collective on FEARLESS Campaign

Washington Athletics Expands Relationship with Learfield to Include Learfield Amplify

Washington Athletics Expands Relationship with Learfield to Include Learfield Amplify

Michigan Athletics, Learfield, Introduce Latest Original Content Series with Spotlight on Women’s Gymnastics

Michigan Athletics, Learfield, Introduce Latest Original Content Series with Spotlight on Women’s Gymnastics

Ohio Valley Conference Announces New Corporate Sponsor, SERVPRO

Ohio Valley Conference Announces New Corporate Sponsor, SERVPRO

Badgers Join Forces with UScellular on Official Sponsor of Timeouts NIL Campaign

Badgers Join Forces with UScellular on Official Sponsor of Timeouts NIL Campaign

Penn State Athletics Partners with United Rentals as “Official Equipment Rental Sponsor”

Penn State Athletics Partners with United Rentals as “Official Equipment Rental Sponsor”

Nike x University of Oregon Ducks Celebrate Illumination’s Migration with a Special Edition Collection Available Now

Nike x University of Oregon Ducks Celebrate Illumination’s Migration with a Special Edition Collection Available Now

Learfield Unveils Second Year of Expansive College Sports Engagement with Dunkin’®

Learfield Unveils Second Year of Expansive College Sports Engagement with Dunkin’®

Penn State Athletics Announces New Corporate Sponsor, SERVPRO

Penn State Athletics Announces New Corporate Sponsor, SERVPRO

Higginbotham Expands Relationship with Learfield to Grow College Sports Footprint across the South

Higginbotham Expands Relationship with Learfield to Grow College Sports Footprint across the South

Colorado State Partners with Learfield on College Rodeo Business

Colorado State Partners with Learfield on College Rodeo Business

Learfield EDGE Academy Returns for Ninth Year of Developing Minority Leaders in College Sports

Learfield EDGE Academy Returns for Ninth Year of Developing Minority Leaders in College Sports

IHOP® Releases New Video Series Featuring College Athletes Sharing Their Favorite Pancake Stacks

IHOP® Releases New Video Series Featuring College Athletes Sharing Their Favorite Pancake Stacks

Voice of the Wolfpack Gary Hahn Announces Retirement

Voice of the Wolfpack Gary Hahn Announces Retirement

SMU Athletics and Learfield Announce Partnership Extension Providing Enterprise-Wide Athletic Services and Fan Engagement Solutions

SMU Athletics and Learfield Announce Partnership Extension Providing Enterprise-Wide Athletic Services and Fan Engagement Solutions

University of Montana and Learfield Partner on College Rodeo Business

University of Montana and Learfield Partner on College Rodeo Business

University of Wyoming Athletics Extends Partnership with Learfield for Multimedia Rights and Ticketing, Providing an Integrated Approach for Athletic Services

University of Wyoming Athletics Extends Partnership with Learfield for Multimedia Rights and Ticketing, Providing an Integrated Approach for Athletic Services

Learfield Appoints Mike Pirolo to General Manager, Texas State Sports Properties

Learfield Appoints Mike Pirolo to General Manager, Texas State Sports Properties

Cotton Holdings Serves as Inaugural Presenting Sponsor of Southwest Classic Game, Featuring the Texas A&M Aggies & Arkansas Razorbacks

Cotton Holdings Serves as Inaugural Presenting Sponsor of Southwest Classic Game, Featuring the Texas A&M Aggies & Arkansas Razorbacks

Sports Business Journal Game Changers 2023:  Deana Barnes — Paciolan, a LEARFIELD company

Sports Business Journal Game Changers 2023: Deana Barnes — Paciolan, a LEARFIELD company

Penn State Athletics Announces New Corporate Sponsor, Liberty Basement Systems

Penn State Athletics Announces New Corporate Sponsor, Liberty Basement Systems

Alabama Athletics and Learfield Open The Advantage Center

Alabama Athletics and Learfield Open The Advantage Center

LEARFIELD Names Veteran Sports Executive Kim Damron to Lead its New Sports Properties Division

LEARFIELD Names Veteran Sports Executive Kim Damron to Lead its New Sports Properties Division

Sports Business Journal Cover Story Details LEARFIELD’s Playbook for Success

Sports Business Journal Cover Story Details LEARFIELD’s Playbook for Success

LEARFIELD & MOAA Now Accepting Applications for EDGE Academy

LEARFIELD & MOAA Now Accepting Applications for EDGE Academy

LEARFIELD ANNOUNCES CLOSING OF RECAPITALIZATION TRANSACTION AND EQUITY INVESTMENT, POSITIONING THE COMPANY FOR CONTINUED GROWTH

LEARFIELD ANNOUNCES CLOSING OF RECAPITALIZATION TRANSACTION AND EQUITY INVESTMENT, POSITIONING THE COMPANY FOR CONTINUED GROWTH

UConn+ Ready for Year Two in 2023-24

UConn+ Ready for Year Two in 2023-24

University of South Carolina Athletics Announces Multi-Year Partnership with the Columbia Metropolitan Airport

University of South Carolina Athletics Announces Multi-Year Partnership with the Columbia Metropolitan Airport

Women Leaders In College Sports Renews Relationship With LEARFIELD

Women Leaders In College Sports Renews Relationship With LEARFIELD

Kansas State Athletics Announces Addition of Long McArthur Luxury as Corporate Sponsor

Kansas State Athletics Announces Addition of Long McArthur Luxury as Corporate Sponsor

ZIPS Car Wash Expands Collegiate Partnerships and NIL with LEARFIELD

ZIPS Car Wash Expands Collegiate Partnerships and NIL with LEARFIELD

CELSIUS® Adds 4 New Colleges to Its Roster, Fueling Students and Athletes with Essential Energy

CELSIUS® Adds 4 New Colleges to Its Roster, Fueling Students and Athletes with Essential Energy

Oklahoma Athletics Partners With Coop Ale Works To Create Official Craft Beer

Oklahoma Athletics Partners With Coop Ale Works To Create Official Craft Beer

Dulce Vida Tequila kicks off sponsorship with Texas Athletics, Texas Exes, and Texas Performing Arts

Dulce Vida Tequila kicks off sponsorship with Texas Athletics, Texas Exes, and Texas Performing Arts

LEARFIELD Appoints Kevin Farlow to General Manager, Mustang Sports Properties at SMU

LEARFIELD Appoints Kevin Farlow to General Manager, Mustang Sports Properties at SMU

Choice Hotels International Enables Members of Choice Privileges to Get Closer to the Action of their Favorite College Sports Team Through Its Second Season of College Sports Gameday Experiences in collaboration with LEARFIELD

Choice Hotels International Enables Members of Choice Privileges to Get Closer to the Action of their Favorite College Sports Team Through Its Second Season of College Sports Gameday Experiences in collaboration with LEARFIELD

LEARFIELD’s College Football Saturday Night Broadcast Returns for the 2023 Season with New Matchups and Old Rivalries

LEARFIELD’s College Football Saturday Night Broadcast Returns for the 2023 Season with New Matchups and Old Rivalries

Peloton and the University of Michigan Announce Partnership Reaching Students, Athletes and Alumni

Peloton and the University of Michigan Announce Partnership Reaching Students, Athletes and Alumni

Roll The Quad Collective Named Proud Partner of Wake Forest Athletics

Roll The Quad Collective Named Proud Partner of Wake Forest Athletics

NDSU Teams Up with Local Black Leg Brewery for Officially Licensed Bison Craft Beer

NDSU Teams Up with Local Black Leg Brewery for Officially Licensed Bison Craft Beer

LEARFIELD and NASCAR Expand Groundbreaking College Athletics Partnerships

LEARFIELD and NASCAR Expand Groundbreaking College Athletics Partnerships

90 NCAA University Athletic Programs Sign Up for SeatGeek’s Marketplace Integration Through Paciolan Partnership

90 NCAA University Athletic Programs Sign Up for SeatGeek’s Marketplace Integration Through Paciolan Partnership