Learfield News
Below are the latest news and events from Learfield and our affiliates.
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Ohio Valley Conference Announces New Corporate Sponsor, SERVPRO
Badgers Join Forces with UScellular on Official Sponsor of Timeouts NIL Campaign
Penn State Athletics Partners with United Rentals as “Official Equipment Rental Sponsor”
Nike x University of Oregon Ducks Celebrate Illumination’s Migration with a Special Edition Collection Available Now
Learfield Unveils Second Year of Expansive College Sports Engagement with Dunkin’®
Penn State Athletics Announces New Corporate Sponsor, SERVPRO
Higginbotham Expands Relationship with Learfield to Grow College Sports Footprint across the South
Colorado State Partners with Learfield on College Rodeo Business
Learfield EDGE Academy Returns for Ninth Year of Developing Minority Leaders in College Sports
IHOP® Releases New Video Series Featuring College Athletes Sharing Their Favorite Pancake Stacks
Voice of the Wolfpack Gary Hahn Announces Retirement
SMU Athletics and Learfield Announce Partnership Extension Providing Enterprise-Wide Athletic Services and Fan Engagement Solutions
University of Montana and Learfield Partner on College Rodeo Business
University of Wyoming Athletics Extends Partnership with Learfield for Multimedia Rights and Ticketing, Providing an Integrated Approach for Athletic Services
Learfield Appoints Mike Pirolo to General Manager, Texas State Sports Properties
Cotton Holdings Serves as Inaugural Presenting Sponsor of Southwest Classic Game, Featuring the Texas A&M Aggies & Arkansas Razorbacks
Sports Business Journal Game Changers 2023: Deana Barnes — Paciolan, a Learfield company
Penn State Athletics Announces New Corporate Sponsor, Liberty Basement Systems
Alabama Athletics and Learfield Open The Advantage Center
Learfield Names Veteran Sports Executive Kim Damron to Lead its New Sports Properties Division
Sports Business Journal Cover Story Details Learfield’s Playbook for Success
Learfield & MOAA Now Accepting Applications for EDGE Academy
Learfield ANNOUNCES CLOSING OF RECAPITALIZATION TRANSACTION AND EQUITY INVESTMENT, POSITIONING THE COMPANY FOR CONTINUED GROWTH
UConn+ Ready for Year Two in 2023-24
University of South Carolina Athletics Announces Multi-Year Partnership with the Columbia Metropolitan Airport
Women Leaders In College Sports Renews Relationship With Learfield
Kansas State Athletics Announces Addition of Long McArthur Luxury as Corporate Sponsor
ZIPS Car Wash Expands Collegiate Partnerships and NIL with Learfield
CELSIUS® Adds 4 New Colleges to Its Roster, Fueling Students and Athletes with Essential Energy
Oklahoma Athletics Partners With Coop Ale Works To Create Official Craft Beer
Dulce Vida Tequila kicks off sponsorship with Texas Athletics, Texas Exes, and Texas Performing Arts
Learfield Appoints Kevin Farlow to General Manager, Mustang Sports Properties at SMU
Choice Hotels International Enables Members of Choice Privileges to Get Closer to the Action of their Favorite College Sports Team Through Its Second Season of College Sports Gameday Experiences in collaboration with Learfield
Learfield’s College Football Saturday Night Broadcast Returns for the 2023 Season with New Matchups and Old Rivalries
Peloton and the University of Michigan Announce Partnership Reaching Students, Athletes and Alumni
Roll The Quad Collective Named Proud Partner of Wake Forest Athletics
NDSU Teams Up with Local Black Leg Brewery for Officially Licensed Bison Craft Beer
Learfield and NASCAR Expand Groundbreaking College Athletics Partnerships
90 NCAA University Athletic Programs Sign Up for SeatGeek’s Marketplace Integration Through Paciolan Partnership
Penn State Athletics Announces New Partner, Alumni-Owned Shipley Energy
UVM Athletics Announces New England Federal Credit Union as Presenting Sponsor of 2023 Men’s Soccer Season
Iowa State University Unveils Iowa State 1858 Vodka in Game-Changing Collaboration With Learfield, Local Distillery and NIL Collective
Paciolan Announces New Agreement with Cal Poly, San Luis Obispo
SIDEARM Sports and Athlete Network Launch Automated Content Integration
Learfield Names Slater Fuchs General Manager, Red Wolves Sports Properties at Arkansas State
Paciolan Inks New Partnership with Hampton University
Northeastern University Signs With Paciolan
