LEARFIELD News

 

 

Below are the latest news and events from LEARFIELD and our affiliates. 
For press and media inquiries, contact us via this form.

New Initiative Will Lead To More NIL Deals Involving Athletes And School Logos

New Initiative Will Lead To More NIL Deals Involving Athletes And School Logos

Hy-Vee To Sponsor Renewed, Legendary Rivalry Series Between Kansas And Missouri Men’s Basketball

Hy-Vee To Sponsor Renewed, Legendary Rivalry Series Between Kansas And Missouri Men’s Basketball

The University Of Texas And Dell Technologies Expand Relationship

The University Of Texas And Dell Technologies Expand Relationship

RoofClaim.com Named As Presenting Partner Of The 2021 American Athletic Conference Football Championship Game

RoofClaim.com Named As Presenting Partner Of The 2021 American Athletic Conference Football Championship Game

SBJ I Factor: LEARFIELD CRO John Brody On His Storied Career

SBJ I Factor: LEARFIELD CRO John Brody On His Storied Career

Dos Equis Sponsors Wedding At Kyle Field On Game Day

Dos Equis Sponsors Wedding At Kyle Field On Game Day

Women Of The C-Suite: Danielle Johnson Of LEARFIELD On The Five Things You Need To Succeed As A Senior Executive

Women Of The C-Suite: Danielle Johnson Of LEARFIELD On The Five Things You Need To Succeed As A Senior Executive

Origin Bank Supports Excellence On And Off The Court With SMU Basketball Sponsorship

Origin Bank Supports Excellence On And Off The Court With SMU Basketball Sponsorship

Announcing LEARFIELD Allied, The First Nationwide NIL Offering That Delivers Brands The Opportunity To Pair Student-Athletes With University Partner Marks And Logos

Announcing LEARFIELD Allied, The First Nationwide NIL Offering That Delivers Brands The Opportunity To Pair Student-Athletes With University Partner Marks And Logos

Madden National College Championship – Featuring EA SPORTS Madden NFL 22 And $150,000 Prize Pool – Concludes November 18

Madden National College Championship – Featuring EA SPORTS Madden NFL 22 And $150,000 Prize Pool – Concludes November 18

SCHEELS To Title Sponsor Iowa, Nebraska “Heroes Game” Annual Thanksgiving Week Football Rivalry

SCHEELS To Title Sponsor Iowa, Nebraska “Heroes Game” Annual Thanksgiving Week Football Rivalry

Washington Names Carter Subaru First-Ever “Automotive Sponsor Of Women’s Athletics”

Washington Names Carter Subaru First-Ever “Automotive Sponsor Of Women’s Athletics”

Mobile ID To Provide Secure, Contactless Convenience For University Of Oklahoma Fans Heading To Lloyd Noble Center During Basketball Season

Mobile ID To Provide Secure, Contactless Convenience For University Of Oklahoma Fans Heading To Lloyd Noble Center During Basketball Season

Bluepeak Becomes Official Partner Of Oklahoma State Athletics

Bluepeak Becomes Official Partner Of Oklahoma State Athletics

One UW Student To Win Free Rent In 2022-23 When Wisconsin Badgers Host The Marquette Golden Eagles In Kohl Center December 4

One UW Student To Win Free Rent In 2022-23 When Wisconsin Badgers Host The Marquette Golden Eagles In Kohl Center December 4

Vermont Mutual To Continue Longtime Commitment To The Catamounts

Vermont Mutual To Continue Longtime Commitment To The Catamounts

LEARFIELD Appoints Danny Dunbar To Lead Its Redbird Sports Properties Team At Illinois State

LEARFIELD Appoints Danny Dunbar To Lead Its Redbird Sports Properties Team At Illinois State

University Of Minnesota Athletics And Gopher Sports Properties Unveil Compelling “Girls In Leadership” Video Series

University Of Minnesota Athletics And Gopher Sports Properties Unveil Compelling “Girls In Leadership” Video Series

OCH Regional Medical Center Bolsters MSU Affinity; Becomes Official Women’s Healthcare Provider Of MSU Athletics

OCH Regional Medical Center Bolsters MSU Affinity; Becomes Official Women’s Healthcare Provider Of MSU Athletics

Towne Auto Group To Remain UB Athletics’ ‘Official Auto Dealer’

Towne Auto Group To Remain UB Athletics’ ‘Official Auto Dealer’

Cal Athletics Welcomes Hustle Clean To Its Corporate Partner Family

Cal Athletics Welcomes Hustle Clean To Its Corporate Partner Family

Oregon State, LEARFIELD Announce “Get What You Earn” Original Men’s Basketball Video Series

Oregon State, LEARFIELD Announce “Get What You Earn” Original Men’s Basketball Video Series

McBride Homes To Sponsor Renowned Braggin’ Rights Game In St. Louis

McBride Homes To Sponsor Renowned Braggin’ Rights Game In St. Louis

Paul Yarbrough Named “Voice of the Lady Griz”

Paul Yarbrough Named “Voice of the Lady Griz”

Butler Announces WXNT CBS Sports 1430 AM As New Flagship Home For Men’s Basketball

Butler Announces WXNT CBS Sports 1430 AM As New Flagship Home For Men’s Basketball

WKU, Middle Tennessee Football Fans Unite To Help Nonprofit Organizations For Nov. 6 Rivalry Game Tickets Purchased

WKU, Middle Tennessee Football Fans Unite To Help Nonprofit Organizations For Nov. 6 Rivalry Game Tickets Purchased

Desmond Howard, Jimmy Roberts To Co-Host Hello Heisman® Podcast, Powered By LEARFIELD On The Varsity Podcast Network

Desmond Howard, Jimmy Roberts To Co-Host Hello Heisman® Podcast, Powered By LEARFIELD On The Varsity Podcast Network

Samsung Launches College Football Engagement With Alabama, Michigan, Ohio State, Texas, Washington

Samsung Launches College Football Engagement With Alabama, Michigan, Ohio State, Texas, Washington

LEARFIELD EDGE Academy (Empowering Diversity & Gender Equity)

LEARFIELD EDGE Academy (Empowering Diversity & Gender Equity)

The Jimmy John’s Cup Launched For Border Rivals: The Purple Aces, Salukis

The Jimmy John’s Cup Launched For Border Rivals: The Purple Aces, Salukis

South County Health Sponsors Naming Rights for Ryan Center Court

South County Health Sponsors Naming Rights for Ryan Center Court

CLC And OneTeam Will Deliver Individual Opt-In Co-Branded Licensing Opportunities To Collegiate Athletes

CLC And OneTeam Will Deliver Individual Opt-In Co-Branded Licensing Opportunities To Collegiate Athletes

Syracuse University Athletics, LEARFIELD Announce STORIED

Syracuse University Athletics, LEARFIELD Announce STORIED

Charlotte Business Journal Article: Bojangles Keeps Marketing Focus On College Sports, NASCAR — But With A Twist

Charlotte Business Journal Article: Bojangles Keeps Marketing Focus On College Sports, NASCAR — But With A Twist

LEARFIELD Names Kimberly Smiley To New Role Of Vice President, Corporate Campaigns And Marketing Operations

LEARFIELD Names Kimberly Smiley To New Role Of Vice President, Corporate Campaigns And Marketing Operations

Mizzou Athletics & Veterans United Announce Expanded Seats For Service Campaign

Mizzou Athletics & Veterans United Announce Expanded Seats For Service Campaign

Our Own Danielle Johnson: 2021 SBJ “Game Changers: Women in Sports Business” Honoree

Our Own Danielle Johnson: 2021 SBJ “Game Changers: Women in Sports Business” Honoree

The Rundown: Collegiate Esports Companies And Organizations Prepare For The Future Following a COVID-19 Bump

The Rundown: Collegiate Esports Companies And Organizations Prepare For The Future Following a COVID-19 Bump

LEARFIELD And Electronic Arts Announce Return Of LevelNext Featuring EA SPORTS Madden NFL 22

LEARFIELD And Electronic Arts Announce Return Of LevelNext Featuring EA SPORTS Madden NFL 22

Discover And State Farm Renew Partnerships With The Big Ten Conference And Big Ten Network

Discover And State Farm Renew Partnerships With The Big Ten Conference And Big Ten Network

VenuesNow Article – New Advertising Opportunity Rides The Bench In College

VenuesNow Article – New Advertising Opportunity Rides The Bench In College

DICK’S House Of Sport Knoxville Becomes Proud Corporate Partner Of Tennessee Athletics

DICK’S House Of Sport Knoxville Becomes Proud Corporate Partner Of Tennessee Athletics

Ameritas To Serve As Presenting Sponsor Of Duke Veterans Day Weekend Showcase

Ameritas To Serve As Presenting Sponsor Of Duke Veterans Day Weekend Showcase

CLC Celebrates The Tradition Of Tailgating By Launching The Great College Tailgate Competition

CLC Celebrates The Tradition Of Tailgating By Launching The Great College Tailgate Competition

Omaha Hockey Names New Play-By-Play Announcer

Omaha Hockey Names New Play-By-Play Announcer

Carolina Athletics, Blue Cross And Blue Shield Of North Carolina Extend Longtime Relationship

Carolina Athletics, Blue Cross And Blue Shield Of North Carolina Extend Longtime Relationship

WKU Athletics Extends Multimedia Rights Agreement with LEARFIELD

WKU Athletics Extends Multimedia Rights Agreement with LEARFIELD

WePlayed Aligns with SIDEARM Sports to Deliver Short-Form Video to Fans

WePlayed Aligns with SIDEARM Sports to Deliver Short-Form Video to Fans