Learfield News
Below are the latest news and events from Learfield and our affiliates.
For press and media inquiries, contact us via this form.
Nissan Teams Up with Learfield Studios to Launch Kickstart Your Day Video Series Ahead of March Madness
Learfield’s Kristine Schroeder Earns Recognition in Prestigious Ragan Top Women in Wellness and HR Awards
Learfield, EA SPORTS, and OneTeam Partners Honored with Sports Business Journal’s Tech Award for Best Technology Collaboration
Oklahoma Softball Expands Partnership with SONIC to Add its Logo on Love’s Field
Kansas Athletics and Jayhawk Sports Properties Name Meritrust Credit Union the Official Credit Union of the Jayhawks
Texas Tech Athletics and Learfield Studios Add I Am to Digital Content Collection Available on TexasTech+
Fifth Third Announces 2025 Name, Image and Likeness Program and Formation of Team Fifth Third
Texas Athletics and Learfield to Expand NIL Leadership Positions to Support Continued Growth
Providence Athletics and Union Station Brewery Collaborate on Friartown IPA
Baumhower’s Victory Grille Joins the Crimson Tide’s New Wave Podcast with Ryan Williams and Jaylen Mbakwe
Greg Gaston Elevated to General Manager of Learfield’s Tiger Sports Properties
Learfield Names Katie Elliott as General Manager of Idaho Vandals Sports Properties
UNC “Fill the Pantry” Food Drive Tips off February 1st, Sponsored by Wegmans
DICK’S Sporting Goods Named Official Sporting Goods Retailer of the Texas Longhorns
Nemacolin Named the Official Resort of West Virginia Athletics
Valvoline Inc. Partners with The Ohio State University Athletics and University of Tennessee Athletics
Upscale CBD & VuVuV CBD Team Up with UC Davis Athletics for Exclusive Multi-Year Partnership
Louisiana Athletics and Learfield Ink Long-Term Multimedia Rights Partnership Renewal
Element Electronics Teams Up with Ohio State Dance Team as Presenting Sponsor for the Program’s Postseason Campaign at UDA Nationals
Houston Athletics and Learfield Announce Multimedia Rights Renewal
UNLV Partners with Learfield on College Rodeo Business
UC Irvine Athletics and Learfield’s Anteater Sports Properties Announce an Exclusive Multi-Year Partnership with Upscale CBD & VuVuV CBD Petline
Learfield and Mississippi State Athletics Announce Long-Term Partnership Renewal
Netting Professionals Named USA Baseball’s Official Netting Partner
Sun Country Airlines, Learfield’s Gopher Sports Properties and Dinkytown Athletes Launch NIL Opportunity for Gopher Student-Athletes
University of Texas Athletics Announces Sponsorship with Big League Chew featuring Exclusive Texas Longhorns Packaging
Fowler Automotive Expands Partnership with CU Athletics to Enhance NIL Opportunities for Student-Athletes
Learfield Announces Performance Partner Alliance to Help Unlock Jersey Patch Sponsorships for School Partners
Kansas State and Learfield Partner on College Rodeo Business
Kansas Athletics and FNBO Strengthen Partnership with On-Court Branding at Allen Fieldhouse
Learfield Announces George Scott as President of SIDEARM Sports
Rhode Island Athletics and Newport Craft Release Rhody Ruckus Lager and Rhody Ram IPA
Meldon Law Extends Partnership with Florida Gators Through 2029-2030 Season
High 5 Hospitality and Delaware Athletics Expand Partnership to Include Mascot Jersey Patches
Learfield Launches EDGE Marketing Agency and Names Scott Meldrum EVP to Lead the Organization and Digital Solutions for Learfield
Cal Athletics Enters Sponsorship Agreement With Troutman Amin, LLP
Seton Hall Athletics and Learfield Extend Long-term Relationship through 2036
Women’s Basketball Coaches Association Inks State Farm® as Title Sponsor of the Inaugural WBCA Showcase
Learfield Named a Medal Winner of SBJ’s 2024 Best Places to Work in Sports
Saluki Sports Properties and Banterra Bank Announce NIL-Focused Partnership Expansion
New credit card uses NIL to help fans support CU student-athletes
Zippy Signs Historic NIL Deal
Learfield’s Falcon Sports Properties and Bowling Green Athletics Announce On-Field Logo Partnership with Greenbriar Inc.
Learfield’s Sooner Sports Properties Partners with Nissan and University of Oklahoma Athletics to Showcase On-Court Logos at Lloyd Noble Center
Kansas Athletics Name Simple Modern as Proud Drinkware Partner for 70th Season at Allen Fieldhouse
Vermont Athletics Reaffirms TD Bank as the Official Bank of the Catamounts
Mocs Extend Multimedia Rights Partnership with Learfield
