SAN MARCOS, Texas – Mike Pirolo has been named general manager for Texas State Sports Properties, as announced today by Learfield, the university’s athletics multimedia rightsholder.
Pirolo, who officially started on Sept. 15, brings more than 15 years of sports marketing, sponsorship and sales experience to the Texas State Sports Properties team. Most recently, he served as general manager for Learfield’s dedicated New Mexico State Sports Properties team in Las Cruces. Pirolo will be relocating to San Marcos and will serve as the primary Learfield liaison related to Texas State’s comprehensive athletics multimedia rights agreement and corporate partner platform. He will work closely with the athletics administration and Director of Athletics Don Coryell on all aspects of Learfield’s relationship.
“We are excited to have Mike join our Texas State family,” said Coryell. “We are particularly excited that Mike comes to us with an extensive background and knowledge of college athletics from his time at New Mexico State. We have no doubt we will rise to new heights under his leadership and continue to build on our strong relationships.”
Prior to serving New Mexico State Sports Properties, Pirolo spent more than six years with OutdoorFlics Digital Studios as managing director. His previous experience also includes time as senior director, new business development for InMoment in Toronto and director of sales for Getty Images in New York. Additionally, Pirolo served as associate athletic director at West Point for more than three years. Pirolo holds a bachelor of arts and mass communication from the University of South Florida.
“Mike has done an outstanding job leading our New Mexico State Sports Properties team, and we are thrilled to have him now take the reins at Texas State,” said Learfield vice president, Multi-Media Rights Joey King. “He comes to San Marcos with significant experience, and we know he will represent Learfield, the university and its sponsors well.
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.