When Passion Counts
From tailgates to t-shirts, courtside seats to NIL activations, on game day and every day, Learfield is your connection to college sports and live events. We engage 150M+ loyal and passionate fans across the US with unrivaled leadership across sponsorship, ticketing, licensing, and more. Our playbook is powered by media, technology, and data, unlocking value for university partners and venues while connecting brands to fans.
SCHOOLS
Unlocking Value for Colleges and Universities
BRANDS
Connecting Brands with the Largest Fan Base in Sports
VENUES
Engaging through Ticket Sales & Venue Experiences
FANS
Communicating with Fans through Exclusive Content
Latest News
Learfield and Tulane Extend Partnership while Naming Steve Stroud General Manager of Tulane Sports Properties
Colorado Mesa Joins Learfield College Rodeo
South Carolina Athletics Names Columbia Veterinary Emergency Trauma and Specialty the “Official Vet of Sir Big Spur”
Providence College Athletics and Learfield Announce Comprehensive Partnership Extension Spanning Learfield’s Portfolio of Services
Eleven University of Wisconsin Student-Athletes to Participate in Exact Sciences NIL Program
