When Passion Counts
From tailgates to t-shirts, courtside seats to NIL activations, on game day and every day, Learfield is your connection to college sports and live events. We engage 150M+ loyal and passionate fans across the US with unrivaled leadership across sponsorship, ticketing, licensing, and more. Our playbook is powered by media, technology, and data, unlocking value for university partners and venues while connecting brands to fans.
SCHOOLS
Unlocking Value for Colleges and Universities
BRANDS
Connecting Brands with the Largest Fan Base in Sports
VENUES
Engaging through Ticket Sales & Venue Experiences
FANS
Communicating with Fans through Exclusive Content
Latest News
Idaho State Athletics and Learfield Renew Long-term Relationship
Dickinson State Blue Hawks Team Up with Learfield College Rodeo
Oklahoma State Joins Learfield College Rodeo
Virginia Commonwealth University Athletics and Learfield Extend Decade-Long Relationship
Ohio State Athletics and Learfield Launch Buckeye Sports Group
