When Passion Counts
From tailgates to t-shirts. From courtside seats to esports leagues. On game day and every day. LEARFIELD is your connection to college sports and live events. We engage 182M+ loyal and passionate fans all across the US with unrivaled leadership across sponsorship, ticketing, licensing, and more. Our playbook is powered by media, technology, and data: unlocking value for university partners and venues while connecting brands to fans.
SCHOOLS
Unlocking Value for Colleges and Universities
BRANDS
Connecting Brands with the Largest Fan Base in Sports
VENUES
Engaging through Ticket Sales & Venue Experiences
FANS
Communicating with Fans through Exclusive Content
Latest News
Cotton Holdings Serves as Inaugural Presenting Sponsor of Southwest Classic Game, Featuring the Texas A&M Aggies & Arkansas Razorbacks
Sports Business Journal Game Changers 2023: Deana Barnes — Paciolan, a LEARFIELD company
Penn State Athletics Announces New Corporate Sponsor, Liberty Basement Systems
Alabama Athletics and LEARFIELD Open The Advantage Center
LEARFIELD Names Veteran Sports Executive Kim Damron to Lead its New Sports Properties Division
