When Passion Counts
From tailgates to t-shirts. From courtside seats to esports leagues. On game day and every day. LEARFIELD is your connection to college sports and live events. We engage 182M+ loyal and passionate fans all across the US with unrivaled leadership across sponsorship, ticketing, licensing, and more. Our playbook is powered by media, technology, and data: unlocking value for university partners and venues while connecting brands to fans.
SCHOOLS
Unlocking Value for Colleges and Universities
BRANDS
Connecting Brands with the Largest Fan Base in Sports
VENUES
Engaging through Ticket Sales & Venue Experiences
FANS
Communicating with Fans through Exclusive Content
Latest News
Virginia Tech Athletics and CMG Leasing Extend Relationship, Introduce NIL Activation with Four Student-Athletes
UC Davis Athletics Names Molson Coors Official Partner
UNC “Fill the Pantry” Food Drive Tipped off March 1, Sponsored by Wegmans
Athletics, LEARFIELD Ink Multi-Year Contract Extension with iHeartMedia Minneapolis
Introducing: ONEpass
