WE POWER FAN CONNECTIONS

Learfield is the leading media and technology company in college athletics. We drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties.

Collegiate Partners Across all Divisions

Local and National Brand Partners

Years in Business

Employees Nationwide

Our Focus

At our core, we bring people closer to the action.

Coming from modest beginnings in agricultural radio, today Learfield partners with over 12,000 sponsor brands and more than 1,200 colleges and universities. Together, we deliver an elevated experience to 150M+ passionate fans through licensed merchandise, game ticketing, exclusive custom content, advanced digital platforms, innovative marketing initiatives, NIL opportunities, and much more.

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Our Reach

Reaching the right audience takes the right access.

With the largest dataset of college sports fans in the world—more than 100 million fan records and over six billion unique data points—we know exactly how to target and engage the best audience for you.

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Trusted by our partners

We have earned the trust of our partners by delivering tailored solutions that meet their unique needs. We take pride in supporting their success with the right solutions at every step.