When Passion Counts
From tailgates to t-shirts. From courtside seats to esports leagues. On game day and every day. LEARFIELD is your connection to college sports and live events. We engage 182M+ loyal and passionate fans all across the US with unrivaled leadership across sponsorship, ticketing, licensing, and more. Our playbook is powered by media, technology, and data: unlocking value for university partners and venues while connecting brands to fans.
SCHOOLS
Unlocking Value for Colleges and Universities
BRANDS
Connecting Brands with the Largest Fan Base in Sports
VENUES
Engaging through Ticket Sales & Venue Experiences
FANS
Communicating with Fans through Exclusive Content
Latest News
Michigan Announces LEARFIELD Allied NIL Initiative for Brands
University of Minnesota Athletics Introduces “Athletes in Leadership” as Third Original Content Series with Gopher Sports Properties and Sponsors Unilever, Cub
USAA Bolsters Relationship with Army West Point in Support of Women’s Athletics
EMU Athletics Extends Multimedia Rights Relationship with LEARFIELD
Badgers’ Sponsor to Award Clean Energy Scholarship to One UW-Madison Student
