When Passion Counts
From tailgates to t-shirts. From courtside seats to esports leagues. On game day and every day. Learfield is your connection to college sports and live events. We engage 182M+ loyal and passionate fans all across the US with unrivaled leadership across sponsorship, ticketing, licensing, and more. Our playbook is powered by media, technology, and data: unlocking value for university partners and venues while connecting brands to fans.
SCHOOLS
Unlocking Value for Colleges and Universities
BRANDS
Connecting Brands with the Largest Fan Base in Sports
VENUES
Engaging through Ticket Sales & Venue Experiences
FANS
Communicating with Fans through Exclusive Content
Latest News
Michigan Athletics, Learfield, Introduce Latest Original Content Series with Spotlight on Women’s Gymnastics
Ohio Valley Conference Announces New Corporate Sponsor, SERVPRO
Badgers Join Forces with UScellular on Official Sponsor of Timeouts NIL Campaign
Penn State Athletics Partners with United Rentals as “Official Equipment Rental Sponsor”
Nike x University of Oregon Ducks Celebrate Illumination’s Migration with a Special Edition Collection Available Now
