When Passion Counts
From tailgates to t-shirts. From courtside seats to esports leagues. On game day and every day. LEARFIELD is your connection to college sports and live events. We engage 150M+ loyal and passionate fans all across the US with unrivaled leadership across sponsorship, ticketing, licensing, and more. Our playbook is powered by media, technology, and data: unlocking value for university partners and venues while connecting brands to fans.
SCHOOLS
Unlocking Value for Colleges and Universities
BRANDS
Connecting Brands with the Largest Fan Base in Sports
VENUES
Engaging through Ticket Sales & Venue Experiences
FANS
Communicating with Fans through Exclusive Content
Latest News
Article by On3: What Will 2022 Bring In The NIL Space? We Ask The Experts
BetDetect, A Joint Venture Of U.S. Integrity And LEARFIELD, To Monitor Activity And Protect Universities, Student-Athletes, And Fans As Collegiate Sports Wagering Grows
JohnWallStreet Article: Alabama, Georgia To See Sponsor, Licensing Boost From CFP Title Game
Sportico Guest Column by LEARFIELD CRO John Brody: Timing, Change And The Evolution Of College Sports
Adweek article: Student-Athlete and Brand Partnerships Increase Following New NIL Policy
