Thought Leadership

Collegiate Sports Industry Reports


Data To Drive
Your Decisions.

Learfield is dedicated to providing in-depth collegiate sports industry reports across a variety of topics to drive informed decision-making for schools, brands, and venues.

NIL Impact Report

 Few things have changed the landscape of college sports like student-athlete name, image, and likeness (NIL). This report and accompanying video highlight Learfield’s efforts to drive never-before-seen opportunities for brand engagement that uniquely integrates university intellectual property rights with student-athlete NIL.

Intercollegiate Fan Report

This inaugural Learfield Intercollegiate Fan Report provides a first-ever analysis of the college sports fan, resulting in several key observations and insights for brands and marketers. The college sports fan population of 182 million makes it the largest among all sports fans in the US. Across all ages and segments, they’re affluent with more spending power than the average American.

Intercollegiate Fan Pulse Report: Empowering the Influence of the Female Fan

The influence and presence of women within college athletics is strong and gaining momentum. Schools and brand marketers who understand the female fan and know how to reach her can help build a new community of loyal supporters.

Intercollegiate Fan Pulse Report: Pandemic Trends and the Evolution of Fan Behavior

The impact of COVID-19 on collegiate athletics, and other numerous industries, was evident. With a continued focus on prioritizing the fan experience, the Intercollegiate Fan Pulse Report shares key insights with brands and schools on how the effects of the pandemic continue to shape the interests of college sports fans.


College Football Season Ticket Pricing Analysis

College football season ticket holder fans are often the most heavily invested of all college sports fans. Meeting the needs of football season ticket holders is critical for an athletic department’s success. This analysis helps athletic departments better understand the various factors that can affect pricing so they can make decisions that will maximize revenue for their programs.