Thought Leadership

Collegiate Sports Industry Reports

 

Data To Drive
Your Decisions.

Learfield is dedicated to providing in-depth collegiate sports industry reports across a variety of topics to drive informed decision-making for schools, brands, and venues.

NIL Impact Report

 Few things have changed the landscape of college sports like student-athlete name, image, and likeness (NIL). This report and accompanying video highlight Learfield’s efforts to drive never-before-seen opportunities for brand engagement that uniquely integrates university intellectual property rights with student-athlete NIL.

Fanbase Fan Report

Brands aim to harness college athletics’ power, passion, and excitement, turning consumers into devoted fans. Learfield’s Fanbase™ is the largest and most comprehensive database of college sports fans. In this report, you’ll learn how Fanbase delivers insights into the dynamics and behavior of college sports fans.