Solutions for Fans



Support Your Favorite Team

Whether listening in to the game, checking the roster, or wearing your college colors, Learfield provides a host of ways for fans to stay engaged and informed.

Stay Connected to Your School

SIDEARM Sports powers college athletics and conference websites and mobile applications where you can find headlines, rosters, schedules, scores, and more anytime, anywhere. With features like augmented reality, location-based experiences, and audio/light show experiences, the game day experience will never be the same.

Listen in for Original Content

Learfield is the leader in college sports audio programming, producing, and distributing thousands of live game audio broadcasts, weekly coaches shows, podcasts and original content. Learfield’s expertly curated audio can be heard on terrestrial radio stations, Learfield’s Varsity Network App, other streaming platforms, satellite radio, and on social media.  They offer more than 50K hours of programming annually across nearly 200 university partner networks and 5,000 + radio affiliates.  Listen to the local radio broadcasts alongside televised games with Sync My Game, check out your favorite school’s official athletic website or the Varsity Podcast Network for more. Be sure to tune in to the best national radio booth in the business featuring Chris Hassel and Mike Golic Jr. on College Football Saturday Night, an innovation that began a couple years ago.

Celebrate Your Team

College Colors Day is the annual holiday each fall that celebrates collegiate fandom.  Wear your favorite team gear, make connections with other fans, attend a game together, post about your school, and tag pictures and videos on social media with #CollegeColorsDay.

Sport Your Spirit

CLC works with licensees to manufacture and market official college merchandise and apparel for fans. Show your spirit at the game or anytime! Available wherever apparel and gear are sold or from our official licensees and their retail outlets.

Watch and Play Esports

LevelNext, the College Esports League, offers all college students the opportunity to compete to be the representative in specific game titles at their school, and take on other colleges for the distinction of National Collegiate Champion and a share of $100K+ in cash prizes. Live broadcasts on Twitch showcase gameplay during the tournaments.  Past events have featured Madden NFL 21 by EA and Rocket League by Psyonix.

Dive Into Official Game Programs

Learfield enhances your game day experience with printed and digital souvenir programs, yearbooks, and posters. Get copies of all official school and NCAA Championship programs. Perfect for sports memorabilia collectors.