LEARFIELD Intercollegiate Fan Pulse Report
Pandemic Trends and the Evolution of Fan Behavior
LEARFIELD’s first Intercollegiate Fan Pulse Report examines the influence and effects of COVID-19 on fan behavior, looking specifically at the 2021 college football season. In the report you will learn about:
The impact of the pandemic on college football viewership and attendance in 2021.
The emergence of digital acceleration to engage and connect with fans.
The trends in fan demographics across age, income, and live event attendance.