Learfield’s leadership team is privileged to serve our employees, stakeholders, communities, and investors. Building a trust-driven culture rooted in integrity and innovation requires a commitment to diversity and a passion in everything we do.
President and Chief Executive Officer
As the President and CEO of Learfield, Cole leads the largest sports media and technology company in college athletics. The company consists of multiple entities, each serving sports and live events. Cole joined Learfield in early 2020, previously serving as Chief Commercial Officer for Fanatics. Before that, he held executive leadership roles at Ticketmaster and Live Nation, including Chief Revenue Officer and Senior Vice President of Development and Strategy.
Under Cole’s leadership, Learfield has innovated across all company business areas including the completion of the Fanbase data platform, the company’s proprietary programmatic advertising product, Fan365, the launch of Learfield Studios, and the monetization of Name, Image, and Likeness (NIL), to name a few.
Cole also recently led the company in a landmark recapitalization, strengthening its financial position and providing additional capital to fuel innovation and growth.