Learfield Studios
Learfield Studios is a best-in-class content division focused on data-driven content production, distribution and monetization to engage fans year-round.
Choice Hotels
Learfield Studios in partnership with Choice Hotels, launched its first national campaign which features fans in official school gear from ten Learfield properties and highlights how Choice Hotels has a place for every type of fan.
Current Learfield Studios Series
We Are Texas
Go behind the scenes with the back-to-back national champion Texas Longhorns volleyball team with We Are Texas. This debut series from the Always On team in Austin showcases the players and coaches as they gear up to chase a historic “three-peat.”
Pitmasters
With college football season heating up, Learfield Studios partnered with Kingsford to launch King of the Tailgate, an exclusive video series showcasing some of the top grill masters from 12 powerhouse schools: Alabama, Arkansas, Florida, Georgia, Mizzou, Ole Miss, Oklahoma, Oklahoma State, South Carolina, Tennessee, Texas, and Texas A&M. The series celebrates the intersection of BBQ, fandom, and football, diving into the personal stories and passions behind each grill master’s authentic connection to their team and the grill.
Staying Home
Check out the newest Oklahoma series presented by Groundworks, Staying Home. The 2-part series profiles preseason All-American Danny Stutsman and Billy Bowman, who decided to forgo the draft and transfer portal to stay in Norman and lead Oklahoma football as they entered the SEC.
All Access
This 3-part series, which includes an integrated scene on location at PinSeekers and promotional NIL elements, follows the Badgers basketball team as they prepare for the 2024-25 season.
Michigan: What Champions Know
In partnership with Allstate, college football commentator Kirk Herbstreit sits down with new University of Michigan Football Head Coach Sherrone Moore in What Champions Know. They discuss Michigan’s recent national championship victory, Moore’s transition to his new role, and how his team prepares for their season.
JLab
JLab continues its “Between the Headphones” series with Arkansas football players Josh Braun and Addison Nichols. They take viewers through their workout and study sessions, sharing how JLab products help them stay focused and motivated throughout the day.
Red River Rivalry
In the lead-up to one of college football’s most storied matchups, Learfield Studios, in partnership with Allstate, presented an exclusive coach interview series ahead of the iconic Allstate Red River Rivalry. Kirk Herbstreit sits down with Texas Head Coach Steve Sarkisian and Oklahoma Head Coach Brent Venables as they prepare for their first season in the SEC. With all eyes on them and intense preparation underway, these coaches also dove into their strategies for one of the biggest showdowns in college football.
