Get to Know Your Fans



Learfield Intercollegiate Fan Report

For the first time, there is the definitive resource for brands interested in college sports marketing and seeking to reach the intercollegiate athletic fan. 

Learfield’s Fan Report highlights several important dimensions

Fan Report


The affluence index of college sports fans tells us 81% are more likely to make over $100k than the general US population.

Fan Report


A surprising gender balance of intercollegiate fans indicates opportunities for growth in the sponsorship of women’s college sports.

Fan Report


The relative mobility of the intercollegiate athletics fans across the country means nearly half of fans live over 50 miles from their favorite campus.

Fan Report


The higher concentration of Known Fans in top Designated Market Areas (DMA) enables better targeting.