Get to Know Your Fans

 

 

LEARFIELD Intercollegiate Fan Report

For the first time, there is the definitive resource for brands interested in college sports marketing and seeking to reach the intercollegiate athletic fan. 

LEARFIELD’s Fan Report highlights several important dimensions

Fan Report

AFFLUENCE

The affluence index of college sports fans tells us 81% are more likely to make over $100k than the general US population.

Fan Report

GENDER

A surprising gender balance of intercollegiate fans indicates opportunities for growth in the sponsorship of women’s college sports.

Fan Report

MOBILITY

The relative mobility of the intercollegiate athletics fans across the country means nearly half of fans live over 50 miles from their favorite campus.

Fan Report

GEOGRAPHY

The higher concentration of Known Fans in top Designated Market Areas (DMA) enables better targeting.

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To help inform future reports, please answer the following questions

Have you or your organization ever sponsored college sports?
Have you or your organization ever sponsored a professional sport team or leagues?
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