Solutions for Brands



Connect to hundreds of colleges and their inspired fans

We continue to innovate to meet the needs of our brand partners across multi-media rights, licensing, and other solutions. By partnering with Learfield, you are joining a family where we treat our partners with the utmost respect, empathy, and go the extra mile to optimize our partners ability to achieve their goals.

Connect to Fans

An integral part of our every day is connecting brands to our most valuable assets – the rights to America’s favorite college teams – and the most numerous, avid, and loyal fans who follow them. College athletics is more vibrant than ever, with fans from all corners of the country intent on following their teams not just on game day, but every day. A partnership with Learfield ensures brands reach the right fan, with the right message, at the right time, 365 days a year.

Enhance Your Campaigns

Learfield has partnered with colleges and universities across the country to pair marks and logos with student-athlete name, image, and likeness (NIL) activations. Drive deeper fan engagement and campaign success with the authorized use of institution IP and student-athlete influencers via our partnership with Opendorse.

Attract Fans with Licensed Merchandise

CLC is the leading collegiate licensing and marketing company. We connect passionate fans to brands through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace and increase brand visibility.

Drive Brand Engagement through Retail

Our data-based, omni-channel strategies fuel demand while targeting college fans where they shop through national, school-specific, and retailer-based marketing programs.

Extend Your Field of Play

Learfield offers a series of agricultural news networks in the midwest connecting brands to farmers, ranchers, and food producers.