Trusted by Hundreds of Schools
Innovating on behalf of our university and college partners for over five decades, LEARFIELD has created the most robust portfolio and platform for athletic programs and beyond. We push boundaries and generate revenue for our partners through cutting edge innovation, creation, and technology. Put our expertise to work for you.
Unlock the Value of Multimedia Rights
Our roots grow deep in intercollegiate athletics. LEARFIELD is proud to represent the exclusive multimedia rights for nearly 200 colleges and universities offering a range of capabilities unmatched in the industry.
Partnering with universities, colleges, conferences and leagues to unlock the power of college sports – connecting brands with fans across all platforms and throughout their entire journey – delivering unique value to our partners through sponsored content.
Power School Pride
The CLC name is synonymous with collegiate licensing, having founded the industry from its beginnings. Our partner institutions rely on our deep expertise in brand protection, management, and marketing to connect passionate fans to college and lifestyle brands through licensed merchandise.
JPATTON is a leader in brand authentication services that include holographic security products to ensure fans know they are buying licensed products, and logo management systems for quality control in the marketplace.
Sell Out Your Stadiums & Events
Inform Your Fans
SIDEARM Sports magnifies the digital fan experience through its best-in-class web technologies, mobile applications, and fan engagement platforms. Powering official athletic websites, mobile apps, live audio and video streaming, and so much more. The industry leading SIDEARM platforms provide clients a simple and efficient way to manage content across the multi-screen fan experience.
Manage NIL Compliance
LEARFIELD helps institutions navigate the complex and ever-changing NIL landscape through consultation on best practices and our COMPASS NIL platform, a fully integrated disclosure, monitoring, and education solution to help universities and student-athletes manage NIL regulations and compliance while maximizing opportunities.
Drive Smart Decisions
LEARFIELD has created the largest data and analytics platform in college athletics to provide university partners with insights on their fans and donors. Using a mix of integrated first-party data and third-party data, we offer our multimedia rights partners a custom dashboard to enhance their knowledge of the fans and to drive revenues.
Extend the Game Day Experience
Enhance the game day experience well beyond the day! We provide high-quality publishing and design services nationwide utilizing in-house editorial and graphic design teams to create game day programs, yearbooks, posters, and specialty publications for memories that last. We are the official publisher of all print and digital NCAA Championship programs.
Elevate Your Brand
LEARFIELD’s broad portfolio of marketing, creative, and research services combined with deep industry expertise delivers data-driven strategies and innovative brand development opportunities to connect with fans and drive demand for your college brand.
Wow Your Guests
ANC designs and creates dynamic digital campus experiences. From football stadiums, basketball arenas, Olympic facilities, and all the display needs in between, ANC will design and create custom display systems to deliver unforgettable moments for your fans. Beyond sports, discover how audiovisual technology can enhance the educational and collegiate experience through the integration of campus-wide state-of-the-art displays.
Monitor Wagering Activity for Integrity
BetDetect™ Collegiate Integrity and Insights protects collegiate athletics departments with integrity monitoring, education, and advisory services in the fast-growing legal college sports wagering space.
Connecting with Leaders in College Athletics
Mike Hamilton, former D1 athletic director and LEARFIELD executive vice president, sits down with athletic directors from across the industry to examine the current landscape of college sports, and provide insight into the experiences, proficiencies and perspective on life From the Chair.
Serve Your Students
The Campus+ division of LEARFIELD focuses on developing corporate partnerships not only with athletics, but across all parts of campus to benefit students, faculty, staff, alumni and fans. Over 50 universities trust us to provide valuable resources and generate revenue by integrating selected campus and alumni departments into broader brand partnerships.
LEARFIELD’s partnership with Elevate Sports Ventures provides universities the most comprehensive solutions across naming rights and foundational partnerships; market and benchmark analyses; ticket sales and donor development; premium experiences; and feasibility studies for venue renovations and new construction.
Gourmet menus, custom-stand branding, integrated food premiums and co-branding are some of the benefits recognized to our partners through our joint venture with Levy.