Learfield Allied™ is a first-of-its-kind solution enabling brands to join with both universities and student-athletes creating opportunities around their name, image, and likeness (NIL).
This groundbreaking NIL offering – built in cooperation with Learfield school partners – provides national and local brands the first-ever opportunity to create deeper fan connections by combining university intellectual property (IP) with the brand’s own engagement with student-athletes. Where it is allowed by state legislation, Learfield Allied will enable brands to enhance their campaigns for greater results.
While Learfield does not represent student-athletes,Learfield Allied provides opportunities for student-athletes to engage with trusted brand partners invested in college sports marketing with the support of university partners who choose to participate. Learfield Allied leverages the company’s nationwide footprint to enable the largest commercial framework for NIL in service to corporate brands, colleges and universities, and student-athletes alike.
For corporate brands and agencies interested in the use of school intellectual property together with your student-athlete activations, please complete the form below.