BLOOMINGTON, Ind. – Learfield’s IU Sports Properties has announced Choice Hotels to feature its loyalty program, Choice Privileges, as the presenting sponsor for a star-studded country music concert at Memorial Stadium on Saturday, April 13, headlined by multi-platinum entertainer Kane Brown.
Jon Pardi, Jessie Murph and Clayton Anderson will join Brown at the home of Hoosiers Football for his The Full Ride Tour with Saturday’s show beginning at 5:30 p.m. ET. Tickets are available at fullridetour.com.
Choice Hotels, who has increased its presence in college athletics in recent years through its partnership with Learfield, included the concert in its latest Choice Privileges launch in March, which allows members to redeem their points for premium experiences in music and sports.
“We are excited to have Choice Privileges expand on our current collegiate sports partnership with IU to encompass music, and continue to provide can’t buy experiences and moments to our members and IU fans,” said Robert McDowell, chief commercial officer for Choice Hotels International, Inc.
IU Sports properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for Indiana University Athletics and handles all sponsorships and in-venue signage and advertising on behalf of the Hoosiers.
“We are thrilled to work with Choice Hotels on a unique experience not only for Hoosier fans who frequent Memorial Stadium, but for country music fans in our area as well,” said Luke Reiff, general manager of IU Sport Properties. “Hosting Kane Brown and his Full RideTour allows us to extend the Indiana athletics brand to new audiences while spotlighting our tremendous football facility. We appreciate the collaboration with Choice and the opportunity to include the show as part of its Choice Privileges program.”
About Choice Privileges®
The award-winning Choice Privileges rewards program enables members to earn and redeem points for reward nights at over 7,000 Choice-branded hotels across a diverse portfolio of brands in 46 countries and territories. Points can also be earned and/or redeemed with at other properties, like Bluegreen Vacations, Penn Entertainment, and the iconic Treasure Island Hotel & Casino in Las Vegas. Members can also exchange points for airline miles or redeem them for gift cards with popular restaurants and retail stores, stays at the luxurious Preferred Hotels & Resorts, and even VIP college football experiences. Choice Privileges Mastercard holders can earn more points faster, including on everyday spending. To enroll in the free Choice Privileges program or learn more about the Choice Privileges Mastercard credit cards, visit www.choicehotels.com/choice-privileges.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing more than 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers’ needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.