Seattle, Wash. – The University of Washington Athletics Department has announced that it will expand its relationship with Learfield – the leading media and technology company powering college sports – to include Learfield Amplify, which will provide the Huskies with robust solutions around ticket sales, customer service, CRM strategy, digital marketing, and data analytics.

“We are excited to expand our relationship with Learfield to include its Amplify division,” said University of Washington Director of Athletics Troy Dannen. “This move enables us to bring ticket sales and corporate sponsorships within the Learfield partnership. We look forward to continuing our work with Learfield, and finding ways to maximize revenue while serving Husky nation.

Washington’s relationship with Learfield already includes its flagship multimedia rights division, licensed merchandise agency CLC, and digital ticket and marketing platform provider Paciolan. The addition of Amplify will allow for a centralized team focused on all revenue opportunities with donors, fans, and corporate partners.

“We are thrilled at the opportunity for continued collaboration with Troy Dannen and the Washington Athletics Department to generate revenue with through unique and innovative solutions,” said Andrew Wheeler, Learfield’s Executive Vice President, Multimedia Rights. “Our team is excited to get started on the next phase of our long history with Washington and we look forward to maximizing our relationship to better serve Washington fans and alumni.”

The team in Seattle will hit the ground running in December 2023 as the Huskies prepare for the Sugar Bowl on January 1 and its first season in the Big Ten later in 2024.

About Learfield Amplify
Learfield Amplify represents more than 40 partners nationally across its ticketing, development and premium seating business. By combining the best breed of technology, industry leadership, and reputable sales and service staff, LEARFIELD Amplify works with universities and professional sports franchises to create engaging relationships with fans and optimize revenue opportunities.

About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.