Learfield News

 

 

Below are the latest news and events from Learfield and our affiliates.
For press and media inquiries, contact us via this form.

Yee-Haw Brewing Company Becomes the Exclusive Craft Beer of the Tennessee Volunteers

Yee-Haw Brewing Company Becomes the Exclusive Craft Beer of the Tennessee Volunteers

Learfield Names Lucas Motta Vice President, Longhorn Sports Properties at University of Texas

Learfield Names Lucas Motta Vice President, Longhorn Sports Properties at University of Texas

College Football Hall of Famer Mark Herrmann Named New Radio Analyst for Purdue Football

College Football Hall of Famer Mark Herrmann Named New Radio Analyst for Purdue Football

Law Offices of Timothy D. Welborn Supports Victory Junction Through “Home Runs For Heroes” Campaign

Law Offices of Timothy D. Welborn Supports Victory Junction Through “Home Runs For Heroes” Campaign

Michigan Athletics and Learfield Studios Announce Season Two of Michigan Made: Football

Michigan Athletics and Learfield Studios Announce Season Two of Michigan Made: Football

Florida Gators® announce inaugural Gators at Sea Fan Cruise presented by Cruises.com in February 2025

Florida Gators® announce inaugural Gators at Sea Fan Cruise presented by Cruises.com in February 2025

Learfield Celebrates Excellence at Annual CLYDE Awards

Learfield Celebrates Excellence at Annual CLYDE Awards

Reimagined LHN (Longhorn Network) Streaming Service to Launch July 1

Reimagined LHN (Longhorn Network) Streaming Service to Launch July 1

PoetrYY Finance Named Official Digital Banking Partner of Yea Alabama

PoetrYY Finance Named Official Digital Banking Partner of Yea Alabama

Matt Chazanow Named Voice of the Wolfpack

Matt Chazanow Named Voice of the Wolfpack

Learfield Exclusively Integrates Compass NIL Platform with its 12,000+ Brand Database to Become Comprehensive NIL Dealmaking Exchange for Student-Athletes and Brand Partners

Learfield Exclusively Integrates Compass NIL Platform with its 12,000+ Brand Database to Become Comprehensive NIL Dealmaking Exchange for Student-Athletes and Brand Partners

Cal Athletics and Learfield Expand Relationship, Adding Learfield Amplify Development

Cal Athletics and Learfield Expand Relationship, Adding Learfield Amplify Development

Alabama Athletics and Learfield Studios Release Limited Series: The Bama Standard

Alabama Athletics and Learfield Studios Release Limited Series: The Bama Standard

Chinook Seedery Named Presenting Sponsor of Golden Spikes Award

Chinook Seedery Named Presenting Sponsor of Golden Spikes Award

Lumberjack Sports Properties Appoints David Warner, Jr. as New General Manager; Names Dustin Garner Director of Development & Ticketing

Lumberjack Sports Properties Appoints David Warner, Jr. as New General Manager; Names Dustin Garner Director of Development & Ticketing

Duke Athletics Expands Relationship with Learfield, Adds Learfield Amplify Development

Duke Athletics Expands Relationship with Learfield, Adds Learfield Amplify Development

Learfield College Rodeo Welcomes Central Rocky Mountain Region as Inaugural Regional Partner

Learfield College Rodeo Welcomes Central Rocky Mountain Region as Inaugural Regional Partner

Learfield Appoints Kristina Filipovic General Manager, Milwaukee Panther Sports Properties at University of Wisconsin-Milwaukee

Learfield Appoints Kristina Filipovic General Manager, Milwaukee Panther Sports Properties at University of Wisconsin-Milwaukee

UW Athletics Awards Radio Broadcast Rights to iHeartMedia Wisconsin and Good Karma Brands

UW Athletics Awards Radio Broadcast Rights to iHeartMedia Wisconsin and Good Karma Brands

Mountaineers Join Forces with UScellular on Official Sponsor of Timeouts NIL Campaign

Mountaineers Join Forces with UScellular on Official Sponsor of Timeouts NIL Campaign

West Virginia University Athletics Forges Multi-Year Partnership with North Central West Virginia Airport

West Virginia University Athletics Forges Multi-Year Partnership with North Central West Virginia Airport

Idaho State Joins Learfield College Rodeo

Idaho State Joins Learfield College Rodeo

UAB Athletics Announces Multimedia Rights Extension with Learfield

UAB Athletics Announces Multimedia Rights Extension with Learfield

Choice Hotels Announced as Presenting Sponsor of IU Memorial Stadium Concert Featuring Kane Brown

Choice Hotels Announced as Presenting Sponsor of IU Memorial Stadium Concert Featuring Kane Brown

USA Baseball Extends Multimedia Rights Relationship with Learfield, Adds Learfield Amplify Development

USA Baseball Extends Multimedia Rights Relationship with Learfield, Adds Learfield Amplify Development

Wisconsin Athletics, Badger Sports Properties Launch Milwaukee Hub

Wisconsin Athletics, Badger Sports Properties Launch Milwaukee Hub

Kansas Athletics Returns to SIDEARM Sports to Launch New Digital Home

Kansas Athletics Returns to SIDEARM Sports to Launch New Digital Home

Montana Western and Learfield Partner on College Rodeo Business

Montana Western and Learfield Partner on College Rodeo Business

Learfield Names Andy Stavast General Manager, Little Rock Trojan Sports Properties at University of Arkansas at Little Rock

Learfield Names Andy Stavast General Manager, Little Rock Trojan Sports Properties at University of Arkansas at Little Rock

University of Northern Iowa Athletics Extends Multimedia Rights Relationship with Learfield Through 2030; Welcomes Mike Murray as General Manager of Panther Sports Properties

University of Northern Iowa Athletics Extends Multimedia Rights Relationship with Learfield Through 2030; Welcomes Mike Murray as General Manager of Panther Sports Properties

Nevada Athletics announces multimedia rights extension with Learfield

Nevada Athletics announces multimedia rights extension with Learfield

Learfield Named Among SBJ’s Best Places to Work in Sports 2023

Learfield Named Among SBJ’s Best Places to Work in Sports 2023

Learfield Names Robert DeSoto General Manager, Wyoming Sports Properties at University of Wyoming

Learfield Names Robert DeSoto General Manager, Wyoming Sports Properties at University of Wyoming

Learfield Appoints Brad Poe Vice President, General Manager of Learfield College Rodeo

Learfield Appoints Brad Poe Vice President, General Manager of Learfield College Rodeo

UNC “Fill the Pantry” Food Drive Tips off March 1, Sponsored by Wegmans

UNC “Fill the Pantry” Food Drive Tips off March 1, Sponsored by Wegmans

PSI Announces NIL Partnership with Akron Women’s Basketball Forward, Lanae Riley

PSI Announces NIL Partnership with Akron Women’s Basketball Forward, Lanae Riley

Learfield Appoints Molly Lukens to General Manager, Eagles Sports Properties at Eastern Washington University

Learfield Appoints Molly Lukens to General Manager, Eagles Sports Properties at Eastern Washington University

JLab Kicks Off College Sports Program to Champion Student Athlete Success

JLab Kicks Off College Sports Program to Champion Student Athlete Success

University of Michigan Athletics Bolsters NIL Operations with Learfield and Altius Sports Partners

University of Michigan Athletics Bolsters NIL Operations with Learfield and Altius Sports Partners

Stephen F. Austin Athletics and Pilgrim’s Embark on Decade-Long Partnership, Unveiling “Pilgrim’s Park”

Stephen F. Austin Athletics and Pilgrim’s Embark on Decade-Long Partnership, Unveiling “Pilgrim’s Park”

Hawkeyes Partner with UScellular on Official Sponsor of Timeouts NIL Campaign

Hawkeyes Partner with UScellular on Official Sponsor of Timeouts NIL Campaign

University of Colorado Athletics and Learfield Announce Comprehensive Partnership Extension Spanning the Entire Portfolio of LEARFIELD’s Suite of Services

University of Colorado Athletics and Learfield Announce Comprehensive Partnership Extension Spanning the Entire Portfolio of LEARFIELD’s Suite of Services

Utah State University and Learfield Partner on College Rodeo Business

Utah State University and Learfield Partner on College Rodeo Business

Oregon State University Athletics Partners with Toyota, NIL Collective on FEARLESS Campaign

Oregon State University Athletics Partners with Toyota, NIL Collective on FEARLESS Campaign

Washington Athletics Expands Relationship with Learfield to Include Learfield Amplify

Washington Athletics Expands Relationship with Learfield to Include Learfield Amplify

Michigan Athletics, Learfield, Introduce Latest Original Content Series with Spotlight on Women’s Gymnastics

Michigan Athletics, Learfield, Introduce Latest Original Content Series with Spotlight on Women’s Gymnastics

Ohio Valley Conference Announces New Corporate Sponsor, SERVPRO

Ohio Valley Conference Announces New Corporate Sponsor, SERVPRO

Badgers Join Forces with UScellular on Official Sponsor of Timeouts NIL Campaign

Badgers Join Forces with UScellular on Official Sponsor of Timeouts NIL Campaign

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