CHENEY, Wash. – Learfield, the athletics multimedia rightsholder for Eastern Washington University, has appointed Molly Lukens as the new general manager of its Cheney-based team, Eagles Sports Properties.
Lukens brings significant industry experience to the Eagles Sports Properties team. Most recently, she served as the marketing coordinator at The Odom Corporation, where she oversaw all contractual agreements and sponsorship deals, while serving as the primary liaison for corporate and community partnerships. Prior to her role at The Odom Corporation, Lukens was senior account manager at Verizon Business Group and sponsorship account executive at Spokane Chiefs Hockey Club. Lukens is a 2013 graduate of Washington State University where she earned a bachelor’s degree in Sport Management with a minor in Communications.
As general manager of Eagles Sports Properties, Lukens will serve as the primary Learfield liaison related to the university’s comprehensive athletics multimedia rights agreement and corporate partner platform. She will work closely with Associate Vice President and Director for Intercollegiate Athletics Tim Collins and the entire athletics administration on all aspects of the Learfield/Eastern Washington relationship.
“I am excited to welcome Molly to our team,” said Collins. “Sponsorship and community activation is an integral part of moving our athletics department forward. With the strong position that EWU holds in our community and what we mean to our region, we are excited to be a connection point for our corporate sponsors to celebrate and support our university.”
“We’re absolutely thrilled to have Molly join our Eagles Sports Properties team,” said Rachel Palumbo, Learfield’s VP of Multimedia Rights. “Her experience and proven track record in cultivating relationships and developing sponsorships make her an ideal addition to our efforts in delivering innovative solutions and elevating fan engagement for Eastern Washington.”
About Learfield
Learfield is a leading media, data and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. Learfield services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.