Multipli Credit Union turned its commitment to Missouri into student-athlete storytelling. As the official credit union of Mizzou Athletics, Multipli activated its partnership through original content across multiple sports, featuring more than 50 student-athletes in over 50 NIL activations. The result: 11.2 million impressions across social platforms.
The Opportunity
Connect with Tiger fans across Missouri while investing in the future of Mizzou Athletics. With a broader sponsorship facilitated by Learfield’s Mizzou Sports Properties, Multipli had the opportunity to pair its official credit union designation with student-athlete voices to bring its brand closer to fans.
The NIL Strategy
Put student-athletes at the heart of the story. Multipli featured more than 50 Mizzou student-athletes in original content across multiple sports, bringing its message of “grow together, live fully, and be more” to life through over 50 NIL activations.
This content extended the partnership into fans’ social feeds, complementing Multipli’s broader presence across Mizzou Athletics, including support for Olympic sports.
Results
- 11.2 million impressions across social platforms
- 50+ NIL activations
- 50+ student-athletes featured
- Original content across multiple sports
The campaign delivered social visibility for Multipli while giving Mizzou student-athletes opportunities to participate in brand storytelling.
Why It Worked
Shared Missouri roots gave the partnership a relevant foundation. Student-athlete storytelling added a personal connection, while participation across multiple sports created more opportunities to reach Tiger fans.
By connecting its broader athletics investment with an active NIL content strategy, Multipli brought its commitment to Mizzou to life through the people fans cheer for.