NEWS
Below are the latest news and events from Learfield and our affiliates.
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Spectrum and Learfield Expand College Athletics Partnerships With Wisconsin, South Carolina and TCU
Baystate Health Expands Partnership with UMass Athletics
Tennessee Athletics and First Horizon Announce Historic Partnership Extension
Elon Athletics Announces Jersey Patch Partnership with Onrise for Men’s and Women’s Soccer
Marshall Athletics Extends Comprehensive Partnership With Go-Mart
Renewal by Andersen, Esler Companies Announces Long-Term Relationships with Four Premiere College Athletics Programs
Duke Athletics Announces Partnership with Edward Jones
Mondelēz International Continues to Expand Sports Footprint with Sponsorships Across Five Powerhouse College Athletics Programs
SIDEARM Sports to Integrate LivXp Experiential Auctions into Digital Fan Engagement Platforms
Mizzou Athletics Delivers Historic Sponsorship Growth, NIL Opportunities in Partnership with Learfield
JLab Teams up with Top College Football Athletes as Part of their New Class of NIL Playmakers
Illinois Athletics and Caterpillar Deepen Shared Roots with a Sponsorship
Football Jersey Patches Debut in Historic UH Athletics, Hawaiian Airlines Partnership
Learfield & MOAA Now Accepting Applications for EDGE Academy
DoorDash Rewards Fans This College Football Season with Saturday Deals and Monthly Prizes
University of Texas Athletics and Huntington Bank Announce Landmark 10-Year Partnership
K-State and Purple Wave Auction Forge Football Jersey Patch Partnership
Michigan Athletics Launches Leaders and Best Champion Partners Program
Professional Rodeo Cowboys Association (PRCA) and Learfield announce PRORODEO Partnerships
Tennessee Athletics Announces Landmark Partnership with Axle Logistics
Progressive Insurance® Expands Game Day Presence Across 13 of College Football’s Biggest Stages
WVU Athletics and Learfield Partner With Antero For Jersey Patch
University of Texas Athletics Names Verdadero Tequila the Official Tequila of the Longhorns
Elise Woodward Named Washington Football Radio Play-By-Play Host
Ohio State Athletics and JPMorganChase Announce Landmark Partnership
Learfield and Adventure 33 Join Forces to Shape the Future of Audio Distribution
Built Together in Champaign, Leading Together Nationally Illinois Athletics and Busey Bank Announce Expanded Partnership
Georgia Southern Athletics and Learfield Announce Long-Term, Enterprise-Wide Partnership Renewal
Tulane Athletics Names American Safety as First Jersey Patch Partner for Green Wave Baseball and Volleyball
Citadel Credit Union Named Official Credit Union of Drexel Athletics Through New Multi-Year Partnership
Vanderbilt Athletics and SRM Concrete Expand Foundational Partnership with All-Sports Jersey Patch
Texas Tech Athletics Secures Landmark Naming Rights Agreement with Galaxy
UNC Asheville Athletics Extends Long-Term Strategic Revenue Partnership with Learfield
Cal Athletics, Dialpad Announce Landmark Jersey Patch Sponsorship
Learfield and Position Sports Bring Sponsorship Opportunities to Market for 2026 Hall of Fame Series
Gate City Bank Named First-Ever All-Sport Jersey Patch Partner of North Dakota State University Athletics
Learfield Partners with SponsorCX to Advance Sponsorship Operations, Elevate Brand Partnerships, and Drive Performance Across College Sports
Shelby Rasmussen to Lead Learfield College Rodeo as General Manager
SFA Women’s Basketball Announces Official Sponsorship with Etech
Kansas Athletics Announces Strategic Jersey Patch Partnership Featuring XRP Cryptocurrency
Memphis Athletics and Learfield Announce Long-Term Partnership Renewal
Allen W. And Carol M. Schmidthorst College Of Business Named Presenting Partner Of Bowling Green Women’s Athletics
Edward Jones Announces College Sports Sponsorships with Duke, UNC and Oregon
Wisconsin Athletics Announces Multi-Sport Jersey Patch Sponsorship with Culver’s
Omaha Athletics announces MCL Construction as first-ever jersey sponsor for the Maverick Men’s Basketball Program
Eastern Michigan Athletics, University Bank Announce Landmark Branding Agreement
Learfield and Lehigh Athletics Name Tim Bordner General Manager of Mountain Hawks Sports Properties
University of Arkansas Athletics and CommunityAmerica Credit Union Launch Multi-Year Partnership to Serve Razorback Fans, Students, and Communities
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