BETHLEHEM, Pa. – Learfield and Lehigh announced today that Tim Bordner has been appointed General Manager of Mountain Hawks Sports Properties, the exclusive multimedia rights holder for Lehigh Athletics.
As General Manager, Bordner will oversee all aspects of the multimedia rights relationship, including corporate partnership sales, sponsorship activation, and brand integration initiatives. He will collaborate with Lehigh Athletics to expand local and regional partnerships while delivering innovative solutions that enhance the fan experience and create long-term value for corporate partners.
“We’re excited to welcome Tim to our Lehigh Athletics team,” said Jeremy Gibson, Lehigh Murray H. Goodman Dean of Athletics. “His many years of experience in and knowledge of the Pennsylvania and national markets will add value to our External Team and entire Athletics Department.”
A proven leader in sports marketing and sponsorships with over 30 years of experience in the industry, Bordner takes the helm of Mountain Hawks Sports Properties after nearly 23 years at Penn State Sports Properties. He is a previous winner of Learfield’s Chairman’s Cup Award as the company’s top sales executive, an honor he received during Learfield’s tenure representing Penn State’s athletics multimedia rights.
“Tim brings with him a wealth of industry experience that will make him a tremendous asset for Lehigh Athletics and Mountain Hawks Sports Properties,” said Mike Trudnak, Regional Director of Sports Properties at Learfield. “We look forward to continuing our close and successful relationship with Jeremy and his team as they work to lead Lehigh Athletics to new heights.”
In addition to his 23 years spent in University Park, Bordner also attended college in Pennsylvania at nearby Temple University, where he earned a degree in communications.
“I’m so grateful to Learfield as well as Jeremy and his team at Lehigh for the opportunity to lead the Mountain Hawks Sports Properties team,” said Bordner. “It’s an honor to step into the General Manager role, and I look forward to driving innovative revenue generation, creating authentic connections between brands and fans, and elevating the student-athlete experience.”
Bordner and his wife, Marika, are the proud parents of two children, Emily and Brenna. Outside the office he enjoys traveling, spending time with his family and watching sports.
About Lehigh Athletics
Lehigh University sponsors 26 varsity sports, competing at the NCAA Division I level (Football competes in the Football Championship Subdivision). Lehigh’s varsity teams compete in the Patriot League and the Eastern Intercollegiate Wrestling Association. The Lehigh Athletics Department’s mission is to advance learning, to develop leadership, and to foster personal growth through comprehensive athletics programming. To learn more about Lehigh University Athletics, visit LehighSports.com.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.