NEWS
Below are the latest news and events from Learfield and our affiliates.
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Learfield Announces George Scott as President of SIDEARM Sports
Rhode Island Athletics and Newport Craft Release Rhody Ruckus Lager and Rhody Ram IPA
Learfield Launches EDGE Marketing Agency and Names Scott Meldrum EVP to Lead the Organization and Digital Solutions for Learfield
Cal Athletics Enters Sponsorship Agreement With Troutman Amin, LLP
Seton Hall Athletics and Learfield Extend Long-term Relationship through 2036
Women’s Basketball Coaches Association Inks State Farm® as Title Sponsor of the Inaugural WBCA Showcase
Learfield Named a Medal Winner of SBJ’s 2024 Best Places to Work in Sports
Saluki Sports Properties and Banterra Bank Announce NIL-Focused Partnership Expansion
New credit card uses NIL to help fans support CU student-athletes
Zippy Signs Historic NIL Deal
Learfield’s Falcon Sports Properties and Bowling Green Athletics Announce On-Field Logo Partnership with Greenbriar Inc.
Learfield’s Sooner Sports Properties Partners with Nissan and University of Oklahoma Athletics to Showcase On-Court Logos at Lloyd Noble Center
Kansas Athletics Name Simple Modern as Proud Drinkware Partner for 70th Season at Allen Fieldhouse
Vermont Athletics Reaffirms TD Bank as the Official Bank of the Catamounts
Mocs Extend Multimedia Rights Partnership with Learfield
Michigan Athletics and Learfield Studios Add Hockey to Michigan Made Digital Content Collection
LifeLink® of Georgia Unveils Historic Partnership with UGA Athletics
Learfield Studios, Hawkeye Sports Properties Win Regional EMMY® for Crossover at Kinnick Series
University of Toledo, Rockets Sports Properties Partner with Window World Toledo for On-Field Logo Sponsorship at the Glass Bowl
Marquette Athletics and Third Space Brewing Announce the Release of Marquette Golden Ale
Florida Athletics and Learfield Studios Unveil First Collaboration on All Access: Florida Men’s Basketball
Learfield’s Redbird Sports Properties Announces Multi-Year Sponsorship with State Farm® to Include On-Field Logo at Illinois State’s Hancock Stadium
MidWestOne Bank Expands Partnership with Iowa Athletics to become Presenting Sponsor of Hawkeye Men’s Basketball
Florida Athletics Announces Launch of Re-designed Digital Streaming Platform Gators+
Wisconsin Athletics and Learfield Studios Team Up on Premium Content Creation
Boise State Athletics, Learfield Extend Partnership Through 2038-39
WKU Athletics and Outback Steakhouse Engage in Historic NIL Partnership Featuring More than 30 Hilltopper Student-Athletes
NC State Athletics and Learfield Studios Announce Light it Red Original Content Series
DICK’S Sporting Goods Extends Partnership with University of Tennessee Athletics in Multi-Year Deal
Texas Tech Athletics and Learfield Studios Release First Episode of Toughest Team Wins
Oregon State Athletics Partners with DSP Connections to Build a Sensory Room at Reser Stadium
UConn Athletics and Learfield Studios Announce Setting the Standard Original Content Series
Learfield Announces Zachary Soulier as General Manager of Brown Bears Sports Properties
Learfield and Tulane Extend Partnership while Naming Steve Stroud General Manager of Tulane Sports Properties
South Carolina Athletics Names Columbia Veterinary Emergency Trauma and Specialty the “Official Vet of Sir Big Spur”
Providence College Athletics and Learfield Announce Comprehensive Partnership Extension Spanning Learfield’s Portfolio of Services
Eleven University of Wisconsin Student-Athletes to Participate in Exact Sciences NIL Program
Balance of Nature Announces Partnership Extension with Leading College Sports Brands
Boone Pickens Stadium to Feature Bank of Oklahoma On-Field Logo Sponsorship in 2024 and Beyond
University of Delaware Athletics Reaches Multi-Year Extension to Relationship with Learfield
UA and Razorback Sports Properties Extend Partnerships with Walmart and Tyson Foods adding On-Field Logos
Colorado State and Rams Sports Properties Inks Partnership with UKG, Featuring 50-Yard Line Logo at Canvas Stadium for the Rocky Mountain Showdown Game
OU, OSU Men’s Basketball Programs to Meet in OKC on Dec. 14
University of Toledo Athletics Renews Long-Term Partnership with Learfield
Kingsford and Learfield Team Up to Celebrate College Football’s Most Legendary Tailgaters
Conecuh Sausage to Sponsor Smokey’s Midway at Longhorns Football Games This Season
Texas Tech Athletics and Learfield Studios Team Up on New Season of The Brand: Welcome to Lubbock
For The First Time, Buckeye Vodka Becomes A Proud Sponsor Of Ohio State Athletics
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