NEWS
Below are the latest news and events from Learfield and our affiliates.
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New England Federal Credit Union to Serve as Presenting Sponsor of 2024 Soccer Season in Vermont Athletics Partnership Expansion
Oregon Athletics Launches Charter Partners Program to Celebrate Seven Key Sponsorships Over the Last Decade
North Texas Blonde Ale is Official Craft Beer of UNT Athletics
Gateway First Bank Named New Title Sponsor of Turnpike Classic Football Series Between Oklahoma State and Tulsa
Yee-Haw Brewing Company Becomes the Exclusive Craft Beer of the Tennessee Volunteers
Learfield Names Lucas Motta Vice President, Longhorn Sports Properties at University of Texas
College Football Hall of Famer Mark Herrmann Named New Radio Analyst for Purdue Football
Michigan Athletics and Learfield Studios Announce Season Two of Michigan Made: Football
Learfield Celebrates Excellence at Annual CLYDE Awards
Reimagined LHN (Longhorn Network) Streaming Service to Launch July 1
PoetrYY Finance Named Official Digital Banking Partner of Yea Alabama
Matt Chazanow Named Voice of the Wolfpack
Learfield Exclusively Integrates Compass NIL Platform with its 12,000+ Brand Database to Become Comprehensive NIL Dealmaking Exchange for Student-Athletes and Brand Partners
Cal Athletics and Learfield Expand Relationship, Adding Learfield Amplify Development
Alabama Athletics and Learfield Studios Release Limited Series: The Bama Standard
Chinook Seedery Named Presenting Sponsor of Golden Spikes Award
Lumberjack Sports Properties Appoints David Warner, Jr. as New General Manager; Names Dustin Garner Director of Development & Ticketing
Duke Athletics Expands Relationship with Learfield, Adds Learfield Amplify Development
Learfield College Rodeo Welcomes Central Rocky Mountain Region as Inaugural Regional Partner
Learfield Appoints Kristina Filipovic General Manager, Milwaukee Panther Sports Properties at University of Wisconsin-Milwaukee
UW Athletics Awards Radio Broadcast Rights to iHeartMedia Wisconsin and Good Karma Brands
Mountaineers Join Forces with UScellular on Official Sponsor of Timeouts NIL Campaign
West Virginia University Athletics Forges Multi-Year Partnership with North Central West Virginia Airport
UAB Athletics Announces Multimedia Rights Extension with Learfield
Choice Hotels Announced as Presenting Sponsor of IU Memorial Stadium Concert Featuring Kane Brown
USA Baseball Extends Multimedia Rights Relationship with Learfield, Adds Learfield Amplify Development
Wisconsin Athletics, Badger Sports Properties Launch Milwaukee Hub
Learfield Names Andy Stavast General Manager, Little Rock Trojan Sports Properties at University of Arkansas at Little Rock
University of Northern Iowa Athletics Extends Multimedia Rights Relationship with Learfield Through 2030; Welcomes Mike Murray as General Manager of Panther Sports Properties
Nevada Athletics announces multimedia rights extension with Learfield
Learfield Named Among SBJ’s Best Places to Work in Sports 2023
Learfield Names Robert DeSoto General Manager, Wyoming Sports Properties at University of Wyoming
Learfield Appoints Brad Poe Vice President, General Manager of Learfield College Rodeo
UNC “Fill the Pantry” Food Drive Tips off March 1, Sponsored by Wegmans
PSI Announces NIL Partnership with Akron Women’s Basketball Forward, Lanae Riley
Learfield Appoints Molly Lukens to General Manager, Eagles Sports Properties at Eastern Washington University
JLab Kicks Off College Sports Program to Champion Student Athlete Success
University of Michigan Athletics Bolsters NIL Operations with Learfield and Altius Sports Partners
Stephen F. Austin Athletics and Pilgrim’s Embark on Decade-Long Partnership, Unveiling “Pilgrim’s Park”
Hawkeyes Partner with UScellular on Official Sponsor of Timeouts NIL Campaign
University of Colorado Athletics and Learfield Announce Comprehensive Partnership Extension Spanning the Entire Portfolio of LEARFIELD’s Suite of Services
Oregon State University Athletics Partners with Toyota, NIL Collective on FEARLESS Campaign
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