Thought Leadership
Learfield’s thought leadership is dedicated to providing in-depth data and insights on the collegiate sports industry across a variety of topics to drive informed decision-making for our partners.

Colorado State NIL Case Study | Markley Motors x Learfield Impact
When Markley Motors partnered with Colorado State Athletics and Learfield Impact, the goal was ...

Fanbase Fan Report
This report highlights how brands can tap into the power of college athletics with Learfield’s ...

Gator Boys
Winning a championship is hard. Defending it is even harder. Florida’s ready for both — ...

Michigan Made: Men’s Basketball
Get an all-access look at the players and coaches driving Michigan Basketball’s pursuit of a ...

NIL Impact Report
This report outlines how Learfield Impact delivers the industry’s largest dedicated team of ...

Sonic
A unique collaboration between Sonic Drive-In and Oklahoma Softball brought a full-team carhop ...

St. David’s Healthcare
Explore a powerful partnership between Texas Athletics and St. David’s HealthCare that ...

State Farm: Baseline to Baseline
Student-athletes from 16 top volleyball programs showcase the confidence and connection that ...

Travel Wisconsin
A partnership between Travel Wisconsin and Wisconsin Badgers student-athletes brought iconic ...

Whataburger NIL Case Study | Texas Tech Student-Athlete Marketing Campaign
Whataburger partnered with Texas Tech Athletics and Learfield to launch a multi-touch NIL ...
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