Thought Leadership

Learfield’s thought leadership is dedicated to providing in-depth data and insights on the collegiate sports industry across a variety of topics to drive informed decision-making for our partners.

Fanbase Fan Report

Fanbase Fan Report

This report highlights how brands can tap into the power of college athletics with Learfield’s ...
Gator Boys

Gator Boys

Winning a championship is hard. Defending it is even harder. Florida’s ready for both — ...
Michigan Made: Men’s Basketball

Michigan Made: Men’s Basketball

Get an all-access look at the players and coaches driving Michigan Basketball’s pursuit of a ...
NIL Impact Report

NIL Impact Report

This report outlines how Learfield Impact delivers the industry’s largest dedicated team of ...
Sonic

Sonic

A unique collaboration between Sonic Drive-In and Oklahoma Softball brought a full-team carhop ...
St. David’s Healthcare

St. David’s Healthcare

Explore a powerful partnership between Texas Athletics and St. David’s HealthCare that ...
State Farm: Baseline to Baseline

State Farm: Baseline to Baseline

Student-athletes from 16 top volleyball programs showcase the confidence and connection that ...
Travel Wisconsin

Travel Wisconsin

A partnership between Travel Wisconsin and Wisconsin Badgers student-athletes brought iconic ...
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