Thought Leadership
Learfield is dedicated to providing in-depth collegiate sports industry data and trends across a variety of topics to drive informed decision-making for our partners.
NIL Impact Report
Few things continue to revolutionize the landscape of college sports, like name, image, and likeness (NIL), and the demand for real solutions has never been greater in the post-House settlement era of college athletics. This report highlights how Learfield Impact delivers innovative services, focused on three key areas: the largest dedicated team of NIL leaders, powerful and engaging content, and cutting-edge technology.
Fanbase Fan Report
Brands aim to harness college athletics’ power, passion, and excitement, turning consumers into devoted fans. In this report, you’ll learn how Learfield’s Fanbase™ delivers insights into the dynamics and behavior of college sports fans.