NEWS
Below are the latest news and events from Learfield and our affiliates.
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TPG to Acquire Learfield, the Leading College Sports Media Sales and Technology Provider
FedEx and Memphis Athletics Announce Department-Wide Jersey Patch Sponsorship
Bucknell Athletics and Learfield Extend Partnership Through 2033-34 Season
Tallgrass Named First-Ever Jersey Patch Partner for Wyoming Athletics
CRIMSON TIDE SPORTS MARKETING AND AVO ANNOUNCE TIDE FEST
UW Health to Become Official Jersey Patch Sponsor for Wisconsin Women’s Sports
Elon Athletics, Learfield Commit To 10-Year Partnership Extension
From the Field to Social Feeds: Michigan Athletics and Venmo Team Up to Bring Fans Inside the World of Student-Athletes
PBR and Learfield College Rodeo Launch Collegiate All-Star Rodeo as Part of Bulls & Beats Weekend at Colorado State
Army West Point Athletics Joins Forces with Firehawk Aerospace in a Multi-Year Partnership
TCU Athletics and Learfield Commit to Long-Term Partnership Extension
Facebook and Learfield Continue National Partnership Built Around Historic College Rivalries
SMU Athletics and Learfield Name Kyle Beatrice Robbins General Manager of Mustang Sports Properties
Longhorns Name LLH Healthcare the Official Employee Benefits Sponsor of Texas Athletics
Tyson Foods Strengthens Razorback Partnership with Landmark Athletics Sponsorship of All Varsity Sports
DIRECTV, DUKE AND UNC TURN LACROSSE GOALS INTO COMMUNITY IMPACT
NACDA and Learfield Extend Longstanding Partnership Through 2028
WTC Fiber Launches Partnership with K-State Athletics Featuring On-Field Logos at Tointon Family Stadium
Omaha Athletics announces Control Services as first-ever jersey sponsor for the Maverick Hockey Program
Humann and Texas Athletics Bring Heart Health Month to Life Through In-Game Experiences That Highlight Cardiovascular Health in Action
Mississippi State Expands Partnership with BankFirst to Add On-Field Logo Placement at Dudy Noble Field
The Rivalry Series, Presented by Facebook, Returns this Saturday as UNC Hosts Duke
Brad Barnett Named Vice President & General Manager of Learfield’s Ohio State Sports Properties
Bioré Teams Up with UConn Athletics to Become the Official Acne Care Sponsor of UConn Basketball
Learfield Appoints Sal Miliotto as General Manager of Murray State Sports Properties
Davidson College Athletics Commits to 10-Year Multimedia Rights Partnership Renewal with Learfield
Introducing Bears Mobile, the Only Phone Plan Built for UC Berkeley Golden Bears Fans on the T-Mobile Network
ONE PIECE Launches “College Basketball: US Voyage” Collaboration with Learfield, Partnering with Five of the Nation’s Top Basketball Programs
Ohio State Athletics and Learfield Announce Long-Term Partnership Extension to Expand NIL Opportunities and Grow New Revenue During a Critical Time in College Sports
Murray State University Athletics and Learfield Agree to a 10-Year Multimedia Rights Partnership
Wayne Guymon Named Vice President & General Manager of Learfield’s USC Sports Properties
Wisconsin Athletics & Learfield Launch Badger Athlete Partners
Learfield Announces Mike Corkish as General Manager of Big Sky Sports Properties
Houston Athletics, LLH Healthcare Announce Indoor Track Naming Rights Partnership
Seton Hall Athletics and Jersey Girl Brewing Announce Release of Pirates Gold, the First Official Craft Beer of the Pirates
UNLV and Learfield Name Acesso Biologics as First Official Jersey Patch Partner
Washington Huskies Host Oregon Ducks in 118th Playing of Historic Rivalry Game, now Presented by Facebook
Longtime Rivals Mississippi State and Ole Miss Clash in the 122nd Egg Bowl, presented by Facebook
Texas Tech Athletics Announces New Corporate Partnerships Unit
JLab Tips Off Basketball Season with New NIL Playmaker Roster Featuring Top Men’s and Women’s College Programs
Anheuser-Busch Expands Sponsorship of The University of Texas Athletics
Learfield and the Alumni Association of the University of Michigan Announce Sponsorship and Advertising Partnership
Wyoming Announces Ramos Law as First On-Field Logo Sponsor at War Memorial Stadium
Cal Athletics ExpanLearfield NIL Impact Services with Addition of Dedicated Content Producer
University of Vermont Athletics and Learfield Announce 10-Year Partnership Renewal with Expanded Integrated Services
Iowa Athletics and Learfield Expand NIL Program to Drive Continued Growth
Providence College & Newport Craft Brewing & Distilling Company Launch Friar American Golden Ale
Mizzou Unveils Central Bank, Mpix Logos on Mizzou Arena Court
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