NEWS
Below are the latest news and events from Learfield and our affiliates.
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University of Texas Athletics and ShopBack Launch Year-Round Shopping Rewards Platform for Longhorns Fans
Texas Tech Athletics Secures Landmark Naming Rights Agreement with Galaxy
UNC Asheville Athletics Extends Long-Term Strategic Revenue Partnership with Learfield
Cal Athletics, Dialpad Announce Landmark Jersey Patch Sponsorship
Learfield and Position Sports Bring Sponsorship Opportunities to Market for 2026 Hall of Fame Series
Gate City Bank Named First-Ever All-Sport Jersey Patch Partner of North Dakota State University Athletics
Learfield Partners with SponsorCX to Advance Sponsorship Operations, Elevate Brand Partnerships, and Drive Performance Across College Sports
Shelby Rasmussen to Lead Learfield College Rodeo as General Manager
SFA Women’s Basketball Announces Official Sponsorship with Etech
Kansas Athletics Announces Strategic Jersey Patch Partnership Featuring XRP Cryptocurrency
Memphis Athletics and Learfield Announce Long-Term Partnership Renewal
Allen W. And Carol M. Schmidthorst College Of Business Named Presenting Partner Of Bowling Green Women’s Athletics
Edward Jones Announces College Sports Sponsorships with Duke, UNC and Oregon
Wisconsin Athletics Announces Multi-Sport Jersey Patch Sponsorship with Culver’s
Omaha Athletics announces MCL Construction as first-ever jersey sponsor for the Maverick Men’s Basketball Program
Eastern Michigan Athletics, University Bank Announce Landmark Branding Agreement
Learfield and Lehigh Athletics Name Tim Bordner General Manager of Mountain Hawks Sports Properties
University of Arkansas Athletics and CommunityAmerica Credit Union Launch Multi-Year Partnership to Serve Razorback Fans, Students, and Communities
Oklahoma State Athletics, Osage Nation Come Together for Jersey Patch Sponsorship
USAA Strengthens Air Force Partnership with Comprehensive Athletics Jersey Patch Sponsorship
Home Runs For Heroes Delivers $6,000 to Victory Junction in 2026 Wake Forest Baseball Season
SFA Athletics Announces Sponsorship with Concenture Wealth Management
Brian Bille Appointed General Manager of Learfield’s Mississippi State Bulldog Sports Properties
USAA Named Preservation Partner of Army West Point Athletics
Alabama Football and Gatorade Launch New Original Series, “The Moment”
The University of Oklahoma Extends Long-Term Partnership with Learfield’s Sooner Sports Properties and Announces the Sooner Evolution Center
Onrise and Learfield Partner to Bring Comprehensive Mental Health Care to College Athletics
Brown University Athletics Enters Innovative Partnership with FirstPoint USA
WVU Athletics Names The Goat WV Pub the Official Sports Pub of the Mountaineers
Mustang Partners Announces Innovative Partnership with Krida to Launch SMU Mustang Coin Platform
Grizzly Athletics names Montana Knife Company an official partner of Griz Football and on-field logo sponsor at Washington-Grizzly Stadium
Marshall Athletics, Marshall Health Network Announce All-Sport Jersey Patch Partnership Through Learfield
Omaha Athletics and Learfield Announce 10-Year Partnership Renewal
TPG to Acquire Learfield, the Leading College Sports Media Sales and Technology Provider
FedEx and Memphis Athletics Announce Department-Wide Jersey Patch Sponsorship
Bucknell Athletics and Learfield Extend Partnership Through 2033-34 Season
Tallgrass Named First-Ever Jersey Patch Partner for Wyoming Athletics
CRIMSON TIDE SPORTS MARKETING AND AVO ANNOUNCE TIDE FEST
UW Health to Become Official Jersey Patch Sponsor for Wisconsin Women’s Sports
Elon Athletics, Learfield Commit To 10-Year Partnership Extension
From the Field to Social Feeds: Michigan Athletics and Venmo Team Up to Bring Fans Inside the World of Student-Athletes
PBR and Learfield College Rodeo Launch Collegiate All-Star Rodeo as Part of Bulls & Beats Weekend at Colorado State
Army West Point Athletics Joins Forces with Firehawk Aerospace in a Multi-Year Partnership
TCU Athletics and Learfield Commit to Long-Term Partnership Extension
Facebook and Learfield Continue National Partnership Built Around Historic College Rivalries
SMU Athletics and Learfield Name Kyle Beatrice Robbins General Manager of Mustang Sports Properties
Longhorns Name LLH Healthcare the Official Employee Benefits Sponsor of Texas Athletics
Tyson Foods Strengthens Razorback Partnership with Landmark Athletics Sponsorship of All Varsity Sports
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