NEWS

Below are the latest news and events from Learfield and our affiliates.
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StorageMart Named Title Sponsor of Border Showdown Rivalry Across All Sports

StorageMart Named Title Sponsor of Border Showdown Rivalry Across All Sports

Learfield Announces Brendan Lynch as President of Paciolan

Learfield Announces Brendan Lynch as President of Paciolan

Illinois Athletics and Learfield Announce Groundbreaking Integrated Partnership

Illinois Athletics and Learfield Announce Groundbreaking Integrated Partnership

Texas and Learfield Launch Longhorn Sports Agency to Drive NIL Innovation for Student-Athletes, Powered by Learfield Impact NIL Services

Texas and Learfield Launch Longhorn Sports Agency to Drive NIL Innovation for Student-Athletes, Powered by Learfield Impact NIL Services

Georgia Athletics Taps Learfield Impact Industry-Leading NIL Services to Drive Unified NIL Strategy and Maximize Growth for Student-Athletes

Georgia Athletics Taps Learfield Impact Industry-Leading NIL Services to Drive Unified NIL Strategy and Maximize Growth for Student-Athletes

Learfield and Princeton Athletics Commit to 10-Year Partnership Renewal

Learfield and Princeton Athletics Commit to 10-Year Partnership Renewal

Brent Blum Named Director of NIL Development for Cyclone Sports Properties

Brent Blum Named Director of NIL Development for Cyclone Sports Properties

Learfield Studios Launches NIL Content Days at Top Athletic Programs Across the Country

Learfield Studios Launches NIL Content Days at Top Athletic Programs Across the Country

Apple TV+ scores with new docuseries featuring the legendary University of Connecticut women’s college basketball dynasty

Apple TV+ scores with new docuseries featuring the legendary University of Connecticut women’s college basketball dynasty

BOK Financial Named the Official Banking Partner of Colorado Athletics

BOK Financial Named the Official Banking Partner of Colorado Athletics

Sutter Health and Cal Athletics Extend Sponsorship Through 2031

Sutter Health and Cal Athletics Extend Sponsorship Through 2031

Learfield and North Dakota State Agree to Long-Term Partnership Renewal

Learfield and North Dakota State Agree to Long-Term Partnership Renewal

Learfield College Rodeo Partners with Western Sports Foundation to Support Student-Athlete Wellness and the Future of Western Sports

Learfield College Rodeo Partners with Western Sports Foundation to Support Student-Athlete Wellness and the Future of Western Sports

Idaho State Athletics and Learfield Renew Long-term Relationship

Idaho State Athletics and Learfield Renew Long-term Relationship

Dickinson State Blue Hawks Team Up with Learfield College Rodeo

Dickinson State Blue Hawks Team Up with Learfield College Rodeo

Oklahoma State Joins Learfield College Rodeo

Oklahoma State Joins Learfield College Rodeo

Virginia Commonwealth University Athletics and Learfield Extend Decade-Long Relationship

Virginia Commonwealth University Athletics and Learfield Extend Decade-Long Relationship

Ohio State Athletics and Learfield Launch Buckeye Sports Group

Ohio State Athletics and Learfield Launch Buckeye Sports Group

LA Tech Athletics and Learfield Announce Kyle Schassburger as New Director of Broadcasting

LA Tech Athletics and Learfield Announce Kyle Schassburger as New Director of Broadcasting

USC Selects Learfield in New 15-Year Partnership to Revolutionize Revenue Generation, NIL, and Fan Engagement for Trojan Athletics and the Los Angeles Memorial Coliseum

USC Selects Learfield in New 15-Year Partnership to Revolutionize Revenue Generation, NIL, and Fan Engagement for Trojan Athletics and the Los Angeles Memorial Coliseum

Alabama Athletics and Learfield Studios Announce the Return of The Bama Standard Presented by Gatorade for Second Season

Alabama Athletics and Learfield Studios Announce the Return of The Bama Standard Presented by Gatorade for Second Season

Learfield, ESPN and SEC to Extend SEC Championship Radio Broadcast and Publications Partnership

Learfield, ESPN and SEC to Extend SEC Championship Radio Broadcast and Publications Partnership

Ohio University Athletics Expands Relationship with Learfield to Include Ticket Sales and Development Arm, Learfield Amplify

Ohio University Athletics Expands Relationship with Learfield to Include Ticket Sales and Development Arm, Learfield Amplify

Learfield Announces the Addition of Professional Sports Leadership to Enhance Naming Rights, Premium Assets, and Corporate Sponsorship Offerings to School and Brand Partners

Learfield Announces the Addition of Professional Sports Leadership to Enhance Naming Rights, Premium Assets, and Corporate Sponsorship Offerings to School and Brand Partners

Learfield and SportsBug Launch Real-Time,  No-Delay Play-by-Play with the University of Oregon

Learfield and SportsBug Launch Real-Time, No-Delay Play-by-Play with the University of Oregon

Graduation Cords Now Available for Bright Futures Scholars, Courtesy of the Florida Lottery

Graduation Cords Now Available for Bright Futures Scholars, Courtesy of the Florida Lottery

Vol Network’s Early Announces Retirement; Parks Elevated to General Manager of Learfield Tennessee Property

Vol Network’s Early Announces Retirement; Parks Elevated to General Manager of Learfield Tennessee Property

Tecovas Partners with Learfield College Rodeo, Launches Brand Ambassador Campaign with Collegiate Rodeo Standouts

Tecovas Partners with Learfield College Rodeo, Launches Brand Ambassador Campaign with Collegiate Rodeo Standouts

Learfield Announces Strategic Reorganization to its Sports Properties Division, Enhancing Revenue Generation, Consultative Services and NIL Solutions

Learfield Announces Strategic Reorganization to its Sports Properties Division, Enhancing Revenue Generation, Consultative Services and NIL Solutions

Milwaukee Athletics Extends Partnership with Orthopaedic Hospital of Wisconsin

Milwaukee Athletics Extends Partnership with Orthopaedic Hospital of Wisconsin

Washington Athletics and Learfield Reimagine Long-Term Partnership

Washington Athletics and Learfield Reimagine Long-Term Partnership

Florida Gators® Announce Second Annual Gators at Sea Fan Cruise Presented by Cruises.com for June 2026

Florida Gators® Announce Second Annual Gators at Sea Fan Cruise Presented by Cruises.com for June 2026

Learfield Appoints Jeff Miller as General Manager of Princeton Sports Properties

Learfield Appoints Jeff Miller as General Manager of Princeton Sports Properties

Oklahoma Baseball and Homeland Introduce On-Field Logo Sponsorship at L. Dale Mitchell Park

Oklahoma Baseball and Homeland Introduce On-Field Logo Sponsorship at L. Dale Mitchell Park

Learfield Appoints Sean Ferretti as General Manager of Vanderbilt Sports Properties

Learfield Appoints Sean Ferretti as General Manager of Vanderbilt Sports Properties

Providence Friars Sports Properties Announces New Partnership with Paradigm Windows

Providence Friars Sports Properties Announces New Partnership with Paradigm Windows

Learfield and SportsBug Announce Strategic Alliance

Learfield and SportsBug Announce Strategic Alliance

Vig Returns to Omaha Sports Properties as General Manager

Vig Returns to Omaha Sports Properties as General Manager

Providence College Athletics and The Laborers’ International Union of North America (LIUNA) – New England Region Expand Partnership for the next Five Years

Providence College Athletics and The Laborers’ International Union of North America (LIUNA) – New England Region Expand Partnership for the next Five Years

Learfield College Rodeo Teams Up with Bullfrog Recruiting Solutions to Enhance College Rodeo Recruitment

Learfield College Rodeo Teams Up with Bullfrog Recruiting Solutions to Enhance College Rodeo Recruitment

Nissan Teams Up with Learfield Studios to Launch Kickstart Your Day Video Series Ahead of March Madness

Nissan Teams Up with Learfield Studios to Launch Kickstart Your Day Video Series Ahead of March Madness

Learfield’s Kristine Schroeder Earns Recognition in Prestigious Ragan Top Women in Wellness and HR Awards

Learfield’s Kristine Schroeder Earns Recognition in Prestigious Ragan Top Women in Wellness and HR Awards

Learfield, EA SPORTS, and OneTeam Partners Honored with Sports Business Journal’s Tech Award for Best Technology Collaboration

Learfield, EA SPORTS, and OneTeam Partners Honored with Sports Business Journal’s Tech Award for Best Technology Collaboration

Oklahoma Softball Expands Partnership with SONIC to Add its Logo on Love’s Field

Oklahoma Softball Expands Partnership with SONIC to Add its Logo on Love’s Field

Kansas Athletics and Jayhawk Sports Properties Name Meritrust Credit Union the Official Credit Union of the Jayhawks

Kansas Athletics and Jayhawk Sports Properties Name Meritrust Credit Union the Official Credit Union of the Jayhawks

Fifth Third Announces 2025 Name, Image and Likeness Program and Formation of Team Fifth Third

Fifth Third Announces 2025 Name, Image and Likeness Program and Formation of Team Fifth Third

Texas Athletics and Learfield to Expand NIL Leadership Positions to Support Continued Growth

Texas Athletics and Learfield to Expand NIL Leadership Positions to Support Continued Growth

Providence Athletics and Union Station Brewery Collaborate on Friartown IPA

Providence Athletics and Union Station Brewery Collaborate on Friartown IPA

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