NEWS
Below are the latest news and events from Learfield and our affiliates.
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Texas and Learfield Launch Longhorn Sports Agency to Drive NIL Innovation for Student-Athletes, Powered by Learfield Impact NIL Services
Georgia Athletics Taps Learfield Impact Industry-Leading NIL Services to Drive Unified NIL Strategy and Maximize Growth for Student-Athletes
Learfield and Princeton Athletics Commit to 10-Year Partnership Renewal
Brent Blum Named Director of NIL Development for Cyclone Sports Properties
Learfield Studios Launches NIL Content Days at Top Athletic Programs Across the Country
Apple TV+ scores with new docuseries featuring the legendary University of Connecticut women’s college basketball dynasty
BOK Financial Named the Official Banking Partner of Colorado Athletics
Sutter Health and Cal Athletics Extend Sponsorship Through 2031
Learfield and North Dakota State Agree to Long-Term Partnership Renewal
Learfield College Rodeo Partners with Western Sports Foundation to Support Student-Athlete Wellness and the Future of Western Sports
Idaho State Athletics and Learfield Renew Long-term Relationship
Dickinson State Blue Hawks Team Up with Learfield College Rodeo
Oklahoma State Joins Learfield College Rodeo
Virginia Commonwealth University Athletics and Learfield Extend Decade-Long Relationship
Ohio State Athletics and Learfield Launch Buckeye Sports Group
LA Tech Athletics and Learfield Announce Kyle Schassburger as New Director of Broadcasting
USC Selects Learfield in New 15-Year Partnership to Revolutionize Revenue Generation, NIL, and Fan Engagement for Trojan Athletics and the Los Angeles Memorial Coliseum
Alabama Athletics and Learfield Studios Announce the Return of The Bama Standard Presented by Gatorade for Second Season
Learfield, ESPN and SEC to Extend SEC Championship Radio Broadcast and Publications Partnership
Ohio University Athletics Expands Relationship with Learfield to Include Ticket Sales and Development Arm, Learfield Amplify
Learfield Announces the Addition of Professional Sports Leadership to Enhance Naming Rights, Premium Assets, and Corporate Sponsorship Offerings to School and Brand Partners
Learfield and SportsBug Launch Real-Time, No-Delay Play-by-Play with the University of Oregon
Graduation Cords Now Available for Bright Futures Scholars, Courtesy of the Florida Lottery
Vol Network’s Early Announces Retirement; Parks Elevated to General Manager of Learfield Tennessee Property
Tecovas Partners with Learfield College Rodeo, Launches Brand Ambassador Campaign with Collegiate Rodeo Standouts
Learfield Announces Strategic Reorganization to its Sports Properties Division, Enhancing Revenue Generation, Consultative Services and NIL Solutions
Milwaukee Athletics Extends Partnership with Orthopaedic Hospital of Wisconsin
Washington Athletics and Learfield Reimagine Long-Term Partnership
Florida Gators® Announce Second Annual Gators at Sea Fan Cruise Presented by Cruises.com for June 2026
Learfield Appoints Jeff Miller as General Manager of Princeton Sports Properties
Oklahoma Baseball and Homeland Introduce On-Field Logo Sponsorship at L. Dale Mitchell Park
Learfield Appoints Sean Ferretti as General Manager of Vanderbilt Sports Properties
Providence Friars Sports Properties Announces New Partnership with Paradigm Windows
Learfield and SportsBug Announce Strategic Alliance
Vig Returns to Omaha Sports Properties as General Manager
Providence College Athletics and The Laborers’ International Union of North America (LIUNA) – New England Region Expand Partnership for the next Five Years
Learfield College Rodeo Teams Up with Bullfrog Recruiting Solutions to Enhance College Rodeo Recruitment
Nissan Teams Up with Learfield Studios to Launch Kickstart Your Day Video Series Ahead of March Madness
Learfield’s Kristine Schroeder Earns Recognition in Prestigious Ragan Top Women in Wellness and HR Awards
Learfield, EA SPORTS, and OneTeam Partners Honored with Sports Business Journal’s Tech Award for Best Technology Collaboration
Oklahoma Softball Expands Partnership with SONIC to Add its Logo on Love’s Field
Kansas Athletics and Jayhawk Sports Properties Name Meritrust Credit Union the Official Credit Union of the Jayhawks
Fifth Third Announces 2025 Name, Image and Likeness Program and Formation of Team Fifth Third
Texas Athletics and Learfield to Expand NIL Leadership Positions to Support Continued Growth
Providence Athletics and Union Station Brewery Collaborate on Friartown IPA
Baumhower’s Victory Grille Joins the Crimson Tide’s New Wave Podcast with Ryan Williams and Jaylen Mbakwe
Greg Gaston Elevated to General Manager of Learfield’s Tiger Sports Properties
DICK’S Sporting Goods Named Official Sporting Goods Retailer of the Texas Longhorns
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