About Us
How we became who we are today.
Learfield’s rich history dates back to 1972, when Clyde Lear and Derry Brownfield started a farm radio network heard over six Missouri stations.
From various mergers and acquisitions to enhanced services and strategic partnerships, it’s been an exciting journey over the last five decades to becoming the leading media and technology company in college athletics.
Our Culture
Learfield cares deeply about people. We are loyal fans of one another, and actively support community connections, philanthropy, and inclusivity.
VISION
To be the most advanced media and technology company in sports and entertainment, building brands and captivating fans.
MISSION
Powering the connection of fans to the brands and experiences they love.
Our Core Values
Trust
Have
Fun
Philanthropy
Family Fund
The Family Fund is a non-profit organization that supports Learfield team members in times of disaster, emergency, or personal tragedy. Life happens, and when it does, we’re there for each other.
Team IMPACT
Learfield is a proud partner of Team IMPACT, an organization committed to improving the lives of children, families, and student-athletes, through empowerment, belonging, and resilience.
Share the Care
Learfield teams across the country spend time in their local communities giving back to those in need.