NEWS
Below are the latest news and events from Learfield and our affiliates.
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Learfield & MOAA Now Accepting Applications for EDGE Academy
Ohio State Buckeyes & AAA Launch New MVP Membership
Texas Athletics and Humann Combine Forces to Elevate Cardiovascular Health
Cam Brown Elevated to General Manager of Learfield’s Georgia Southern Sports Properties
IU Athletics Announces Comprehensive Partnership with Merchants Bank
Anduril Industries Named Official Sponsor of The Ohio State University Athletics
This College Football Season, Everyone’s a Winner with DoorDash
SIDEARM Sports and Nota Partner to Bring AI-Powered Content Creation to College Athletics
Kingsford and Learfield Reignite Partnership With 12 National Brands in College Athletics
Evan Williams Bourbon Expands “Bourbon Nation” with New Schools and Brand Ambassador Molly McGrath
EastRise Credit Union to Feature First-Ever On-Field Logo in Expanded Vermont Athletics Partnership
Abbott and Big Ten Conference Rally Students, Alumni, and Fans to Save Lives and Win $1 Million for Their School by Donating Blood This College Football Season
JMU Athletics Partners with University’s School of Professional & Continuing Education on Field Logo Placement at Bridgeforth Stadium
DIRECTV Launches Multi-Faceted College Sports Program with Army, Duke, Ohio State, Oregon, Texas, and UNC
Grant County Mulch Named the Official Mulch Supplier of West Virginia University Athletics
Black Rifle Coffee Company Named the Official Coffee of Army West Point Athletics
Blanchard Machinery’s Commitment Will Help Build a Stronger South Carolina—and Bring Their Logo to the Field at Williams-Brice Stadium
Ford Named Official Partner of Colorado Athletics’ Indoor Practice Facility
Memphis Athletics Announces New TV Partnership with WREG-CBS and WJKT-FOX to Air Weekly Coaches Shows and Inside Memphis Athletics
University of Wisconsin Athletics and Travel Wisconsin Launch NIL Campaign Showcasing the Wonders of Wisconsin
Timothy D. Welborn Law Offices Team Up With Victory Junction for “Home Runs For Heroes” Campaign
Florida Athletics Celebrates 40 Years with Longest Continuous Partner, Florida Dairy Farmers
Learfield Studios Original Content Series Michigan Made Returns to Feature Wolverine Volleyball
Southern Arkansas Rodeo and Learfield College Rodeo Announce a Multi-Year Partnership
West Virginia Planet Fitness Named Official Fitness Center of WVU Athletics
West Virginia Athletics Names Locally-Owned Swilled Dog the Official Bourbon of the Mountaineers
University of Tennessee Athletics, The Vol Network, and Gray Media Stations Sign Game-Changing Television Partnership
LLH Healthcare Secures the Naming Rights of The Advantage Center at The University of Alabama
Iowa Athletics, Learfield Ink Multi-Year Renewal to Continue Nearly 40-year Relationship
Tulane Athletics Extends Radio Partnership with Cumulus Media
Learfield’s Sooner Sports Properties Named Exclusive NIL Partner for Oklahoma Athletics to Boost NIL Dealmaking for Student-Athletes
StorageMart Named Title Sponsor of Border Showdown Rivalry Across All Sports
Learfield Announces Brendan Lynch as President of Paciolan
Illinois Athletics and Learfield Announce Groundbreaking Integrated Partnership
Texas and Learfield Launch Longhorn Sports Agency to Drive NIL Innovation for Student-Athletes, Powered by Learfield Impact NIL Services
Georgia Athletics Taps Learfield Impact Industry-Leading NIL Services to Drive Unified NIL Strategy and Maximize Growth for Student-Athletes
Learfield and Princeton Athletics Commit to 10-Year Partnership Renewal
Brent Blum Named Director of NIL Development for Cyclone Sports Properties
Learfield Studios Launches NIL Content Days at Top Athletic Programs Across the Country
Apple TV+ scores with new docuseries featuring the legendary University of Connecticut women’s college basketball dynasty
BOK Financial Named the Official Banking Partner of Colorado Athletics
Sutter Health and Cal Athletics Extend Sponsorship Through 2031
Learfield and North Dakota State Agree to Long-Term Partnership Renewal
Learfield College Rodeo Partners with Western Sports Foundation to Support Student-Athlete Wellness and the Future of Western Sports
Idaho State Athletics and Learfield Renew Long-term Relationship
Dickinson State Blue Hawks Team Up with Learfield College Rodeo
Oklahoma State Joins Learfield College Rodeo
Virginia Commonwealth University Athletics and Learfield Extend Decade-Long Relationship
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