NEWS
Below are the latest news and events from Learfield and our affiliates.
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UW Health Becomes the Official Title Sponsor for Badgers Women’s Sports
Colorado State and Toyota Announce Transformative Expansion of 40-Plus Year Partnership
Learfield Announces Jake Baldini as General Manager of UNC Greensboro Sports Properties
Wisconsin Athletics Hall of Fame Inducts Matt Lepay – The Voice of the Badgers
Idaho State University Athletics and Portneuf Medical Center Ink Five-Year On-Field and On-Court Logo Sponsorship Across Football and Basketball
Drexel Athletics and Drexel University Recreation Renew Long-Term Multimedia Rights Relationship with Learfield through 2034-35
Oregon Athletics Announces Release of First Official Craft Beer, Dang Green IPA, with Oregon’s Hop Valley Brewing
The University of Alabama and U.S. Navy Partner to Build Maritime Workforce Through ‘Build Giants Alabama’ Initiative
Old Dominion Freight Line Strengthens Partnership with Learfield to Enhance College Sports Sponsorship Program Ahead of Football Season
Iowa State Athletics and Hy-Vee Launch New Initiatives in Renewal of 20-Year Partnership
Nature Made Teams Up with Learfield to Sponsor Three of Nation’s Top College Football Brands and Deliver Care for Their Fans
Chipotle Teams Up with Elite College Athletic Programs to Fuel Student Athletes with Real Food
JLab Reveals Its 2025-2026 NIL Playmaker Roster Featuring Top College Football Athletes
Multipli Credit Union Enhances its Elite Partnership with Mizzou Athletics
Oklahoma State University Athletics and Local Oklahoma Chevy Dealers Launch First-of-Its-Kind Partnership to Put Pistol Pete in Two 2025 Chevy Silverados
Gators Sports Properties Name Simple Modern as Official Drinkware Partner of Florida Athletics
Learfield & MOAA Now Accepting Applications for EDGE Academy
Ohio State Buckeyes & AAA Launch New MVP Membership
Texas Athletics and Humann Combine Forces to Elevate Cardiovascular Health
Cam Brown Elevated to General Manager of Learfield’s Georgia Southern Sports Properties
IU Athletics Announces Comprehensive Partnership with Merchants Bank
Anduril Industries Named Official Sponsor of The Ohio State University Athletics
This College Football Season, Everyone’s a Winner with DoorDash
SIDEARM Sports and Nota Partner to Bring AI-Powered Content Creation to College Athletics
Kingsford and Learfield Reignite Partnership With 12 National Brands in College Athletics
Evan Williams Bourbon Expands “Bourbon Nation” with New Schools and Brand Ambassador Molly McGrath
EastRise Credit Union to Feature First-Ever On-Field Logo in Expanded Vermont Athletics Partnership
Abbott and Big Ten Conference Rally Students, Alumni, and Fans to Save Lives and Win $1 Million for Their School by Donating Blood This College Football Season
JMU Athletics Partners with University’s School of Professional & Continuing Education on Field Logo Placement at Bridgeforth Stadium
DIRECTV Launches Multi-Faceted College Sports Program with Army, Duke, Ohio State, Oregon, Texas, and UNC
Blanchard Machinery’s Commitment Will Help Build a Stronger South Carolina—and Bring Their Logo to the Field at Williams-Brice Stadium
Ford Named Official Partner of Colorado Athletics’ Indoor Practice Facility
University of Wisconsin Athletics and Travel Wisconsin Launch NIL Campaign Showcasing the Wonders of Wisconsin
Learfield Studios Original Content Series Michigan Made Returns to Feature Wolverine Volleyball
West Virginia Planet Fitness Named Official Fitness Center of WVU Athletics
West Virginia Athletics Names Locally-Owned Swilled Dog the Official Bourbon of the Mountaineers
University of Tennessee Athletics, The Vol Network, and Gray Media Stations Sign Game-Changing Television Partnership
LLH Healthcare Secures the Naming Rights of The Advantage Center at The University of Alabama
Iowa Athletics, Learfield Ink Multi-Year Renewal to Continue Nearly 40-year Relationship
Learfield’s Sooner Sports Properties Named Exclusive NIL Partner for Oklahoma Athletics to Boost NIL Dealmaking for Student-Athletes
StorageMart Named Title Sponsor of Border Showdown Rivalry Across All Sports
Learfield Announces Brendan Lynch as President of Paciolan
Illinois Athletics and Learfield Announce Groundbreaking Integrated Partnership
Texas and Learfield Launch Longhorn Sports Agency to Drive NIL Innovation for Student-Athletes, Powered by Learfield Impact NIL Services
Georgia Athletics Taps Learfield Impact Industry-Leading NIL Services to Drive Unified NIL Strategy and Maximize Growth for Student-Athletes
Learfield and Princeton Athletics Commit to 10-Year Partnership Renewal
Brent Blum Named Director of NIL Development for Cyclone Sports Properties
Learfield Studios Launches NIL Content Days at Top Athletic Programs Across the Country
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