Key Takeaways:
- Spectrum will serve as the official internet, wireless and television service provider for the athletics departments at the University of Wisconsin-Madison, the University of South Carolina and Texas Christian University.
- Developed with Learfield, the partnerships include venue and sideline branding, fan activations and student-athlete collaborations across football, men’s and women’s basketball and other sports.
- The agreements expand Spectrum’s gameday and year-round presence, creating new ways to connect with students, alumni and fans.
STAMFORD, Conn., DATE, 2026— Spectrum, America’s Connectivity Company, has partnered with the University of Wisconsin-Madison, the University of South Carolina and Texas Christian University (TCU) ahead of the 2026 college football season. These multiyear agreements begin with the 2026 college football season.
Fans will see Spectrum through branding across venues and sidelines, game-day activations and collaborations with student athletes across football, men’s and women’s basketball and other sports.
The partnerships bring Spectrum to three nationally recognized college athletics programs and create year-round opportunities to connect with students, alumni and fans.
“College sports bring people together in a way few things can,” said Sharon Peters, Executive Vice President and Chief Marketing Officer at Spectrum. “Wisconsin, South Carolina and TCU each have deeply rooted traditions and passionate fans. We look forward to adding to the game-day experience and building those connections throughout the year.”
“At Learfield, we help brands become part of the experiences fans already love,” said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. “These partnerships create meaningful opportunities for Spectrum to connect with students, alumni and fans while supporting three outstanding athletics programs.”
Under agreements developed with Learfield, Spectrum will serve as the official internet, wireless and television service provider for each athletics department, extending the company’s presence across campus and game-day environments throughout the year.
About Spectrum
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), the leading broadband and video company in the nation and the fastest growing mobile provider in its footprint, with services available to more than 70 million homes and small to large businesses across 45 states. Founded in 1993, Charter has evolved from providing cable TV to streaming, and from high-speed Internet to a converged broadband, WiFi and mobile experience. Over the Spectrum Fiber Broadband Network and supported by our 100% U.S.-based employees, the Company offers Seamless Connectivity and Entertainment with Spectrum Internet®, Mobile, TV and Voice products. More information can be found at corporate.charter.com.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.