NEWS
Below are the latest news and events from Learfield and our affiliates.
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University of Texas Athletics Introduces Innovative “Texas & Os” Talk Show Featuring Longhorn Student-Athletes
Air Force Athletics expands partnership with USAA to include on-field branding in Falcon Stadium
University of Iowa Athletics Department Extends Relationship with John Deere, Adds Logo to Duke Slater Field
University of Georgia and Delta Air Lines Announce New Field Logo Partnership for Remainder of 2025 Season
Buffalo Athletics and UMass Athletics Announce Milton CAT as Presenting Sponsor of the Newly Coined Flagship Cup Rivalry Series
Regions Bank Named Champion Sponsor of Alabama Athletics, Extending Decades-Long Relationship
Iowa State and Learfield Enter New Era of College Athletics with Partnership Extension Through 2038
Oregon Athletics to Enhance NIL Program with the Addition of Learfield Impact NIL Positions
Southern Illinois Athletics Names SI Roofing & Siding an Official Partner of Saluki Football and the First On-Field Logo Sponsor at Saluki Stadium
Bryan Meadows Returns to Cal Bears Sports Properties as General Manager
Michigan Athletics and Learfield Studios Bring Wolverine Men’s Basketball to Michigan Made Digital Content Collection
Wyoming Athletics and Dairy MAX Announce New Campaign Featuring the First NIL Partnership with a Live Dairy Cow
Twelve University of Wisconsin Student-Athletes to Participate in Year Three of Exact Sciences NIL Program
Alabama Crimson Tide Selects Arctic Wolf as Official Cybersecurity Partner
Valvoline Inc. Partners with College Athletes to Raise Awareness about the Importance of Mental Health
UW Health Becomes the Official Title Sponsor for Badgers Women’s Sports
Colorado State and Toyota Announce Transformative Expansion of 40-Plus Year Partnership
Learfield Announces Jake Baldini as General Manager of UNC Greensboro Sports Properties
Wisconsin Athletics Hall of Fame Inducts Matt Lepay – The Voice of the Badgers
Idaho State University Athletics and Portneuf Medical Center Ink Five-Year On-Field and On-Court Logo Sponsorship Across Football and Basketball
Drexel Athletics and Drexel University Recreation Renew Long-Term Multimedia Rights Relationship with Learfield through 2034-35
Oregon Athletics Announces Release of First Official Craft Beer, Dang Green IPA, with Oregon’s Hop Valley Brewing
The University of Alabama and U.S. Navy Partner to Build Maritime Workforce Through ‘Build Giants Alabama’ Initiative
Old Dominion Freight Line Strengthens Partnership with Learfield to Enhance College Sports Sponsorship Program Ahead of Football Season
Iowa State Athletics and Hy-Vee Launch New Initiatives in Renewal of 20-Year Partnership
Nature Made Teams Up with Learfield to Sponsor Three of Nation’s Top College Football Brands and Deliver Care for Their Fans
Chipotle Teams Up with Elite College Athletic Programs to Fuel Student Athletes with Real Food
JLab Reveals Its 2025-2026 NIL Playmaker Roster Featuring Top College Football Athletes
Multipli Credit Union Enhances its Elite Partnership with Mizzou Athletics
Oklahoma State University Athletics and Local Oklahoma Chevy Dealers Launch First-of-Its-Kind Partnership to Put Pistol Pete in Two 2025 Chevy Silverados
Gators Sports Properties Name Simple Modern as Official Drinkware Partner of Florida Athletics
Learfield & MOAA Now Accepting Applications for EDGE Academy
Ohio State Buckeyes & AAA Launch New MVP Membership
Texas Athletics and Humann Combine Forces to Elevate Cardiovascular Health
Cam Brown Elevated to General Manager of Learfield’s Georgia Southern Sports Properties
IU Athletics Announces Comprehensive Partnership with Merchants Bank
Anduril Industries Named Official Sponsor of The Ohio State University Athletics
This College Football Season, Everyone’s a Winner with DoorDash
SIDEARM Sports and Nota Partner to Bring AI-Powered Content Creation to College Athletics
Kingsford and Learfield Reignite Partnership With 12 National Brands in College Athletics
Evan Williams Bourbon Expands “Bourbon Nation” with New Schools and Brand Ambassador Molly McGrath
EastRise Credit Union to Feature First-Ever On-Field Logo in Expanded Vermont Athletics Partnership
Abbott and Big Ten Conference Rally Students, Alumni, and Fans to Save Lives and Win $1 Million for Their School by Donating Blood This College Football Season
JMU Athletics Partners with University’s School of Professional & Continuing Education on Field Logo Placement at Bridgeforth Stadium
DIRECTV Launches Multi-Faceted College Sports Program with Army, Duke, Ohio State, Oregon, Texas, and UNC
Blanchard Machinery’s Commitment Will Help Build a Stronger South Carolina—and Bring Their Logo to the Field at Williams-Brice Stadium
Ford Named Official Partner of Colorado Athletics’ Indoor Practice Facility
University of Wisconsin Athletics and Travel Wisconsin Launch NIL Campaign Showcasing the Wonders of Wisconsin
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