NEWS
Below are the latest news and events from Learfield and our affiliates.
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JMU Athletics Partners with University’s School of Professional & Continuing Education on Field Logo Placement at Bridgeforth Stadium
DIRECTV Launches Multi-Faceted College Sports Program with Army, Duke, Ohio State, Oregon, Texas, and UNC
Blanchard Machinery’s Commitment Will Help Build a Stronger South Carolina—and Bring Their Logo to the Field at Williams-Brice Stadium
Ford Named Official Partner of Colorado Athletics’ Indoor Practice Facility
University of Wisconsin Athletics and Travel Wisconsin Launch NIL Campaign Showcasing the Wonders of Wisconsin
Learfield Studios Original Content Series Michigan Made Returns to Feature Wolverine Volleyball
West Virginia Planet Fitness Named Official Fitness Center of WVU Athletics
West Virginia Athletics Names Locally-Owned Swilled Dog the Official Bourbon of the Mountaineers
University of Tennessee Athletics, The Vol Network, and Gray Media Stations Sign Game-Changing Television Partnership
LLH Healthcare Secures the Naming Rights of The Advantage Center at The University of Alabama
Iowa Athletics, Learfield Ink Multi-Year Renewal to Continue Nearly 40-year Relationship
Learfield’s Sooner Sports Properties Named Exclusive NIL Partner for Oklahoma Athletics to Boost NIL Dealmaking for Student-Athletes
StorageMart Named Title Sponsor of Border Showdown Rivalry Across All Sports
Learfield Announces Brendan Lynch as President of Paciolan
Illinois Athletics and Learfield Announce Groundbreaking Integrated Partnership
Texas and Learfield Launch Longhorn Sports Agency to Drive NIL Innovation for Student-Athletes, Powered by Learfield Impact NIL Services
Georgia Athletics Taps Learfield Impact Industry-Leading NIL Services to Drive Unified NIL Strategy and Maximize Growth for Student-Athletes
Learfield and Princeton Athletics Commit to 10-Year Partnership Renewal
Brent Blum Named Director of NIL Development for Cyclone Sports Properties
Learfield Studios Launches NIL Content Days at Top Athletic Programs Across the Country
Apple TV+ scores with new docuseries featuring the legendary University of Connecticut women’s college basketball dynasty
BOK Financial Named the Official Banking Partner of Colorado Athletics
Sutter Health and Cal Athletics Extend Sponsorship Through 2031
Learfield and North Dakota State Agree to Long-Term Partnership Renewal
Learfield College Rodeo Partners with Western Sports Foundation to Support Student-Athlete Wellness and the Future of Western Sports
Idaho State Athletics and Learfield Renew Long-term Relationship
Virginia Commonwealth University Athletics and Learfield Extend Decade-Long Relationship
Ohio State Athletics and Learfield Launch Buckeye Sports Group
LA Tech Athletics and Learfield Announce Kyle Schassburger as New Director of Broadcasting
USC Selects Learfield in New 15-Year Partnership to Revolutionize Revenue Generation, NIL, and Fan Engagement for Trojan Athletics and the Los Angeles Memorial Coliseum
Alabama Athletics and Learfield Studios Announce the Return of The Bama Standard Presented by Gatorade for Second Season
Learfield, ESPN and SEC to Extend SEC Championship Radio Broadcast and Publications Partnership
Ohio University Athletics Expands Relationship with Learfield to Include Ticket Sales and Development Arm, Learfield Amplify
Learfield Announces the Addition of Professional Sports Leadership to Enhance Naming Rights, Premium Assets, and Corporate Sponsorship Offerings to School and Brand Partners
Vol Network’s Early Announces Retirement; Parks Elevated to General Manager of Learfield Tennessee Property
Tecovas Partners with Learfield College Rodeo, Launches Brand Ambassador Campaign with Collegiate Rodeo Standouts
Learfield Announces Strategic Reorganization to its Sports Properties Division, Enhancing Revenue Generation, Consultative Services and NIL Solutions
Milwaukee Athletics Extends Partnership with Orthopaedic Hospital of Wisconsin
Washington Athletics and Learfield Reimagine Long-Term Partnership
Florida Gators® Announce Second Annual Gators at Sea Fan Cruise Presented by Cruises.com for June 2026
Learfield Appoints Jeff Miller as General Manager of Princeton Sports Properties
Oklahoma Baseball and Homeland Introduce On-Field Logo Sponsorship at L. Dale Mitchell Park
Learfield Appoints Sean Ferretti as General Manager of Vanderbilt Sports Properties
Learfield and SportsBug Announce Strategic Alliance
Vig Returns to Omaha Sports Properties as General Manager
Providence College Athletics and The Laborers’ International Union of North America (LIUNA) – New England Region Expand Partnership for the next Five Years
Learfield College Rodeo Teams Up with Bullfrog Recruiting Solutions to Enhance College Rodeo Recruitment
Nissan Teams Up with Learfield Studios to Launch Kickstart Your Day Video Series Ahead of March Madness
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