CORVALLIS, Ore. – Oregon State Athletics and its multimedia rights holder Beaver Sports Properties proudly announce a new initiative with Toyota and the Dam Nation Collective to launch an innovative campaign dedicated to the celebration and support of the Oregon State women’s basketball program.
“Toyota’s involvement and support of our women’s teams and programs is a model for all brands,” stated Sara Elcano, Associate Athletic Director of External Operations at Oregon State. “With their partnership in our FEARLESS program and as the presenting sponsor of the women’s basketball team this season, this campaign takes them to the next level.”
Toyota serves as the presenting sponsor of both the women’s basketball team and the FEARLESS Campaign, while maintaining year-long involvement across all OSU female athletic programs. Through this collaboration, each player on the women’s basketball roster is set to become a Toyota-sponsored athlete through the Dam Nation Collective, demonstrating Toyota’s commitment to celebrating the women’s basketball program and providing comprehensive support to Oregon State’s women’s teams.
“As a long-time supporter of Oregon State Athletics, we’re proud to collaborate with the university and Beaver Sports Properties to support the women’s basketball program and honor the incredible female student-athletes that have, or will someday, call Oregon State home,” said Russ Humberston Jr.. “Supporting the local communities where we live and work is at the core of the Toyota mission. When our university students thrive, we all thrive.”
Inspired by the 50th anniversary of Title IX, the FEARLESS program recognizes and honors all past, present, and future female student-athletes of Oregon State. The program aims to raise funds for student-athletes across various areas while highlighting and supporting the athletic department’s women’s programs.
Beaver Sports Properties is the locally based team of LEARFIELD, the leading media and technology company powering college athletics. All OSU Athletics sponsorships are managed by Beaver Sports Properties, which does not represent student-athletes, but on behalf of the university, is actively engaged with brands to maximize their sponsorships when paired with student-athlete NIL.
“Toyota truly values and prioritizes their involvement surrounding our female sports,” said Lucas Motta, General Manager of Beaver Sports Properties. “Their desire to support and provide a spotlight on the women’s basketball program showcases what an authentic integrated partnership can look like.”
The Oregon State women’s basketball team was honored by Toyota as official Toyota-sponsored athletes on Sunday, Dec. 31, in OSU’s rivalry series game against Oregon.
About Dam Nation Collective
Oregon State’s student-athletes and teams have endless amounts of qualities and stories to share with Beaver Nation and the world. The heroes of these stories are the student-athletes and teams themselves. Dam Nation Collective strives to deliver a platform for ALL OSU student-athletes and teams to create, optimize and promote their brand by showcasing their talents through story telling. The platform allows for these connections to have a larger and longer lasting connectivity with investors, including OSU alumni, fans and business partners. NIL opportunities are the tools which help illustrate and bring these stories to life.
LEARFIELD is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.