ANN ARBOR, Mich. – Michigan Athletics and its multimedia rightsholder Learfield’s Michigan Sports Properties introduce Michigan Made: Women’s Gymnastics Presented by Blue Cross Blue Shield of Michigan. The five-part original docuseries – produced by Learfield Studios – premieres on Tuesday, Dec. 5 with a new episode dropping every Tuesday through January 2.
Michigan Made: Women’s Gymnastics is an all-access look at the months leading up to the Wolverines’ 2023-24 campaign. Weaving interviews with coaches and student-athletes with behind-the-scenes practice footage and a look at life outside the gym, the series will give an unparalleled look into the historic program and those committed to continuing the winning legacy of Michigan Women’s Gymnastics. Episodes will be available at mgoblue.com/michiganmade.
“We are really excited to have this opportunity to show people some of the hard work and behind the scenes stories that make this team what it is and that show what our culture really is,” said Bev Plocki, head coach of Michigan Women’s Gymnastics. “There is so much more to our program than what people see on competition day and this is a great way to give people a look inside.”
During its 2022-23 campaign, the Wolverines took home their second consecutive Big Ten Championship – the 27th in program history – and made their 32nd NCAA appearance, with four women advancing to the NCAA Championship to compete for individual national titles.
“We are excited to continue the Michigan Made franchise with this in-depth look at the Wolverines’ historic women’s gymnastics program,” said Jennifer Cadicamo, Vice President and General Manager for Learfield’s Michigan Sports Properties. “We are excited to collaborate with Athletics, Learfield Studios and our partners at Blue Cross Blue Shield of Michigan to give fans this unique look at what makes this team so special.”
The Wolverines take the floor next at the Super 16 meet in Las Vegas on Friday, January 5. The complete 2023-24 schedule can be found here.
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.