Learfield News
Below are the latest news and events from Learfield and our affiliates.
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EMU Athletics Extends Multimedia Rights Relationship with LEARFIELD
Badgers’ Sponsor to Award Clean Energy Scholarship to One UW-Madison Student
UVM Athletics, Mascoma Bank Renew Multi-Year Relationship

Alabama Athletics Extends Multimedia Rights Relationship with LEARFIELD in Landmark Deal

ZIPS Car Wash Releases Car Wash Convos™ Featuring Tar Heel Fan Favorite Alyssa Ustby

OU Athletics, LEARFIELD Launch Original Content Series Featuring Oklahoma Softball
Billikens Announce New Relationship, Community-Driven Initiative with Neighbors Credit Union
C10 Media Acquires Digital Signage Company ANC from LEARFIELD
UConn+ Streaming Digital Network to Launch Jan. 17
Seton Hall Pirates, NEBPI Relationship for 2022-23 Season
Cowgirl Softball Secures NIL Relationship with Bluepeak
Erik Book Named General Manager, Texas A&M Ventures
West Sixth Brewing Announces New Beer Made in Collaboration with Western Kentucky University
CLC and College Football Playoff Officials Working to Stop Merchandise Counterfeiters at National Championship Game
Utah State Athletics Announces Multimedia Rights Extension with LEARFIELD
A-State Athletics Announces Multimedia Rights Extension with LEARFIELD

ZIPS Car Wash Releases Car Wash Convos™ Featuring Tayven Jackson, University of Tennessee Quarterback
Louisiana Tech enters multimedia rights agreement with LEARFIELD
College Football Playoff to Deliver Mobile Augmented Reality Experience for Fans Via Technology from ImagineAR, SIDEARM Sports
Iowa Announces UFC as a Men’s & Women’s Wrestling Sponsor
UVM Athletics Welcomes McGee Automotive Family as Presenting Sponsor of Men’s Basketball
LEARFIELD Announces National College Sports Engagement with Dunkin’ Launching With 24 Universities and Student-Athlete NIL Activation
Enter the Badger for a Day Sweepstakes
College Basketball Fans Get Ready for HOOPHALL: LONDON SHOWCASE; Episode 1 is Now Live
LEARFIELD Names Dan Dial General Manager, UNC Asheville Sports Properties
SCHEELS Heroes Game Honorees Announced
Washington Football Trading Cards Coming in December
UVM Athletics Introduces Inspired Closets as Presenting Sponsor of Team IMPACT at University of Vermont
LEARFIELD Names Nick White General Manager, Warhawk Sports Properties at University of Louisiana Monroe

ZIPS Car Wash Unveils NIL Car Wash Convos Featuring 12 Student-Athletes
Indiana University Expands LEARFIELD Relationship to Include Ticket Sales and Service for Hoosiers
Carolina Athletics Announces Joe Van Gogh as First Women’s Soccer Season Presenting Sponsor
Dam Nation Becomes The Preferred Collective of Oregon State Athletics
Marquette Athletics, Dave & Buster’s Extend Sponsorship, Introduce NIL Activation with Golden Eagles’ Men’s Basketball
Illinois State University and CEFCU Announce 10-Year Naming Rights and Sponsorship Agreement for CEFCU Arena – Home of the Redbirds
Illinois Athletics, Carle Health Extend Relationship Through 2027
Participants Named for 2022 LEARFIELD EDGE Academy
LEARFIELD Names Nick Kistler General Manager, Gamecock Sports Properties
University to Launch UCONN+ Streaming Digital Network
Cumulus’ WXNT CBS Sports 1430AM Returns to Broadcast Butler Men’s Basketball on the PNC Butler Radio Network
University of Massachusetts Partners with Amherst Brewing to Create Massachusetts Lager
UConn Athletics, LEARFIELD Introduce Original Content Series: THE STANDARD
“Voice of the Lady Griz” Announced
Michigan Athletics, LEARFIELD Introduce Original Content Series on Wolverines’ 2022-23 Women’s Basketball Team
Andrew Lee Named General Manager for LEARFIELD’s Bengals Sports Properties Team Representing Idaho State
Carolina Athletics Introduces “Carolina Tar Heels® BBQ Sauce” For Fans in Collaboration with New Partner Cackalacky®
Rieckhoff Named Play-By-Play Voice of NDSU Women’s Basketball
Baylor Athletics, Startup Waco Announce New Relationship
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