LARAMIE, Wyo. – Learfield, the athletics multimedia rightsholder for the University of Wyoming, announces Robert DeSoto as the new general manager of its Laramie-based team, Wyoming Sports Properties.
DeSoto brings a wealth of industry experience to the Wyoming Sports Properties team, most recently, serving as the business development manager for Learfield’s Bulldog Sports Properties at Fresno State University. Prior to joining Learfield, DeSoto held positions with ServiceMaster by Benevento as a business development and marketing representative and with Ewing Irrigation as an account representative. DeSoto holds a bachelor’s degree in business management from Fresno State University and a master’s degree in Sport Administration from Murray State University.
DeSoto will serve as the primary Learfield liaison for the university’s comprehensive athletics multimedia rights agreement and corporate partner platform. He will work closely with Director of Athletics Tom Burman and the entire athletics administration on all aspects of the rights relationship.
“Robert’s appointment as our new general manager marks an exciting chapter for Wyoming Sports Properties,” said Burman. “His wealth of experience, honed through roles at Learfield and beyond, equip him with the expertise to amplify the Wyoming brand and ensures that our partnership with Learfield will continue to thrive. With Robert at the helm, we anticipate innovative approaches that will elevate the profile of Wyoming Athletics and create memorable experiences for our fans.”
“Given Robert’s extensive industry expertise, leadership, and adeptness in relationship building and revenue generation, we believe he will play a pivotal role in strengthening community bonds and effectively connecting brands with Cowboy fans, propelling Wyoming Athletics to new heights,” said Learfield VP of Multimedia Rights, Jeff Bolitho.
About Learfield
Learfield is a leading media, data and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. Learfield services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.