Fort Worth, Texas – Higginbotham, the largest independent insurance, financial and HR services firm headquartered in Texas and one of the top firms in the country, announced today the expansion of its multi-year investment in collegiate athletics to include ten universities in the southern region of the United States through its continued sponsorship agreement with LEARFIELD, the media and technology company powering college athletics.

As part of the program, Higginbotham will gain increased exposure and connections to passionate college fans through digital marketing and hospitality across multiple sports at Alabama, Arkansas, Georgia, Louisiana, Louisville, Mississippi, Mississippi State, Oklahoma, Tennessee and Vanderbilt.

Higginbotham Chairman and CEO Rusty Reid said, “These are relatively new markets for Higginbotham that we’ve entered by establishing teams with access to our national insurance resources while still delivering personal, local service to protect the businesses and families in their region. Our partnership with LEARFIELD supports our growth strategy by building partnerships with universities where we serve passionate fan bases and provide career opportunities for their students and alumni.”

Higginbotham and LEARFIELD first collaborated on a national level for the 2022-23 season with partner schools Arkansas, Georgia, Louisiana and Vanderbilt. Building on its first-year success, the new, expanded effort increases Higginbotham’s college portfolio by 150 percent. Higginbotham also activates on a local level with Houston, North Texas, Oklahoma State, TCU, Texas, Texas A&M and at the Red River Rivalry, the annual game between Oklahoma and Texas.

“Connecting Higginbotham directly with fans of universities in the local communities they serve has proven to be successful for the company, and this expanded portfolio of schools will only further deepen its reach into the college sports fan base, which represents a cross-section of their consumers,” said Roy Seinfeld, senior vice president of national sales for LEARFIELD.

About Higginbotham
Higginbotham is a single source solution for insurance, financial and HR services based in Texas. The firm was established in 1948 and ranks by revenue as the nation’s 21st largest independent broker with locations coast-to-coast. Higginbotham protects what matters most to the businesses, individuals, families and communities it serves by delivering personalized support and through acts of service. Visit to learn more.

LEARFIELD is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.