Learfield News
Below are the latest news and events from Learfield and our affiliates.
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Wisconsin Athletics and Consumer-Tech Powerhouse Fetch Rewards Launch New Sponsorship Campaign, NIL Activation
From the Chair with Mike Hamilton Marks One Year Anniversary at LEARFIELD
Lucchese Becomes the “Official Boot” for Texas A&M Athletics
Vanderbilt Announces Agreement With FirstBank
University of Texas Athletics Pulls on Some New Lucchese Boots
Sports Business Journal’s Story on LEARFIELD Allied, the Company’s Cooperative IP Initiative for NIL
JMU Athletics’ Small Business Game Changer Campaign to Accept Entries Starting Sept. 3
It’s About That Time!
Iowa Secretary of State Paul Pate Partners with College Football Coaches to Encourage Iowans to “Get in the Game” for November Election
Matt Lepay to Remain “Voice of the Badgers” in New Legacy Role with Wisconsin Athletics’ Longtime Partner LEARFIELD
Bucky Inks Groundbreaking NIL Mascot Deal
104.1 The Spot Remains the Flagship Home of Green Wave Football and Men’s Basketball
ALKU Signs First College Marketing and Sponsorship Agreement
ESPN 977, LEARFIELD’s Utes Sports Properties Announce Broadcast Relationship
Oregon State Athletics’ Partner OCCU to Elevate Beavers’ Connection with Presenting Sponsorship of Family Zone in Reser Stadium
Steve Linzmeier Named “Voice of Huskies Basketball” for St. Cloud State
Florida State Athletics Announces Tallahassee’s Scott & Wallace LLP as “Official Law Firm of the Florida State Seminoles”
“It’s About That Time” to Show Your School Spirit and Welcome Back Gamedays by Celebrating College Colors Day
Wisconsin Athletics, LEARFIELD Announce Summit Credit Union as Inaugural Naming Rights Partner for Camp Randall South End Zone
Old Dominion Freight Line Aligns with LEARFIELD to Launch Its First National Multi-Faceted Marketing Program in Collegiate Athletics
University of Hawai’i, OUTRIGGER Renew Diamond-Level Sponsorship
1Oklahoma Collective Marks an OU First, Entering Multi-Year Agreement with LEARFIELD’s Sooner Sports Properties
Upland Brewing Company Is the Exclusive Craft Beer Sponsor for Indiana University Athletics Beginning With 2022 – 2023 Season
LEARFIELD and SRS Distribution Announce Multi-Year Agreement with Four Iconic Universities, Rivalry Games as the Centerpiece
SMU Athletics Announces Elevated Sponsorship with SMU Alumna
Breeze Airways Announces Agreement with Tulane University Athletics
Gamecocks Announce First-of-its-Kind Category Sponsorship
SFA Radio Network Expanded to Include Lumberjack Football on SiriusXM
West Virginia University Alumnus Andrew Caridi Named Director of Broadcasting
Chris Klieman Radio Show Set for Wednesdays, Affiliates and TV Show Times Announced
University Athletic Association, LEARFIELD Amplify Announce New Relationship for Ticket Sales, Service and Retention
LEARFIELD and Electronic Arts Announce LevelNext Madden National Championship Featuring EA SPORTS Madden NFL 23
Oklahoma State Softball, Seth Wadley Dealerships In Perry Strike NIL Relationship
Texas Tech, Reliant Announce Multi-Year Relationship
LEARFIELD Names Jeff Menard General Manager, Big Sky Sports Properties, Dedicated to the Conference
LEARFIELD’s College Football Saturday Night Broadcast Travels to Florida, Oklahoma State and Washington for Weeks 1-3
North Texas Announces Expansion of Football Radio Broadcast
LEARFIELD Names Darren McPhail General Manager To Lead Its Florida Gators Sports Properties Team
UConn Football: THE BREAKDOWN – An Inside Look at the Huskies’ Fall Training Camp
Findlay Toyota Flagstaff Elevates Longtime Affinity with NAU Athletics; Assumes Naming Rights to Football Field, Basketball Court in Skydome
Massachusetts Announces Football Broadcast Agreement with ESPN; 2022 Home Game Kickoff Times
Florida State Athletics Welcomes Redemption Orthodontics as the Seminoles’ First “Official Orthodontist”
SONIC Hard Seltzer Announced as Official Hard Seltzer of the Big 12 Conference
Omaha Athletics Extends Broadcast Agreement with NRG Media
Keaton Gillogly Joins Bobcats as Play-by-Play Voice
Elko Radio Show Set for Washington Duke Inn
Oklahoma State University Athletics Aligns with Iron Monk on New Craft Beer
