ATLANTA – Learfield, the media and technology company powering college athletics, proudly announces its recognition as one of Sports Business Journal’s Best Places to Work in Sports for 2023. This esteemed accolade reflects Learfield’s commitment to fostering a positive and inclusive work environment where employees thrive and highlights the company’s dedication to providing exceptional opportunities for its team members.

Learfield joins 75 other businesses in SBJ’s inaugural Best Places to Work in Sports list. These honorees represent a diverse array of industry segments, ranging from major league teams to behind-the-scenes companies. The survey, administered by SBJ’s partner, Quantum Workplace, explored critical aspects of organizational culture, including compensation, benefits, confidence in co-workers, and trust in senior leadership.

“We are thrilled to be named to SBJ’s 2023 Best Places to Work list, which underscores the strength of our team and the unique culture at Learfield,” said Learfield CEO Cole Gahagan. “With over 2,000 employees, we’ve fostered a culture of pride and built a community where everyone plays a vital role. This award speaks volumes about our collective resilience and commitment to excellence, and I couldn’t be prouder of our employees for their dedication in making this recognition possible.”

At the heart of Learfield’s success is its dedication to fostering employee development and inclusivity. Employee Resource Groups (ERGs) play a pivotal role in enhancing support, career development, and personal growth within the organization. Learfield’s ERGs, such as ADAPT, the Black Culture Collective, Early Career Connectors, Learfield Outreach, Wellness ERG, and Women@Learfield, provide employees with various platforms for open dialogue, relationship building, and problem-solving.

The company’s commitment to innovation is evident in its proactive efforts to elevate the fan experience and propel growth within the sports industry. With a forward-thinking approach, Learfield pioneers initiatives such as Name, Image, and Likeness (NIL) partnerships, sponsorships, and data-driven strategies to enhance engagement and create new avenues for brand promotion. Additionally, leveraging data-driven strategies enables Learfield to anticipate trends, optimize operations, and deliver personalized experiences that resonate with fans, setting a new standard for excellence in the field.

The executive leaders at Learfield are dedicated to cultivating a culture of excellence and inclusion, where every employee has the opportunity to thrive and contribute to the company’s success. Through mentorship, collaboration, and a shared mission, Learfield CEO Cole Gahagan and other company leaders empower its employees to reach their full potential and make a meaningful impact in the sports landscape.

Learfield envisions itself as the premier media and technology company in sports and entertainment, dedicated to building brands and engaging fans. Its mission is to facilitate the connection between fans and the brands and experiences they cherish. Guided by core values such as building trust, fostering camaraderie, driving innovation for the future, creating and uniting communities, and ensuring a fun-filled journey along the way, Learfield is committed to upholding these principles in every aspect of its day-to-day operations.

About Learfield
Learfield is a leading media, data and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. Learfield services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.