STATE COLLEGE, Pa. – Penn State Athletics and its multimedia rightsholder, Learfield’s Penn State Sports Properties, announce a partnership with Liberty Basement Systems. The multi-year agreement makes the Pennsylvania based company The Official Basement Waterproofing Sponsor of Penn State Athletics.
Liberty Basement Systems is the trusted local expert for basement waterproofing, egress windows, crawl space repair and foundation repair services. Using patented products with industry-leading warranties, they provide permanent solutions for Pennsylvania homes.
“Liberty is beyond thrilled and honored to enter into this partnership, in a community that is as dedicated to tradition and success with honor as we are,” said a Liberty Basement Systems spokesperson.
Penn State Sports Properties, the locally based team of Learfield, the media and technology company powering college athletics, is committed to extending the affinity of the Penn State brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As Penn State Athletics’ exclusive multimedia rightsholder, Penn State Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Penn State University.
“We are excited to welcome Liberty Basement Systems to the Penn State Athletics family,” said Doug Nelson, vice president and general manager of Learfield’s Penn State Sports Properties. “Owners Dennis Deitrich and Joe Drumm and their team’s dedication to the Pennsylvania community mirrors that of our dedication to the Nittany Lion fanbase. We look forward to collaborating across various sports this year.”
Learfield is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. Learfield services include trademark licensing and branding; collegiate sports properties’ multimedia sponsorship management; NIL solutions; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA’s acclaimed Learfield Directors’ Cup, recognizing athletic departments across all divisions.