Photo: Paige Bueckers, headliner of Team Dunkin’, sips on her Dunkin’ Iced Coffee in Storrs, CT.
Team Dunkin’ campaign grows to include a diverse mix of 17 student-athletes across six sports, strengthening university ties nationwide
PLANO, Texas (Nov. 15, 2023) – LEARFIELD, the leading media and technology company powering college athletics, today announced the continuation of its national relationship with Dunkin’. This signals the return of the brand’s “Team Dunkin” campaign, which stands as a testament to Dunkin’s dedication to cultivating meaningful connections within the passionate collegiate athletic community.
Building on a remarkable inaugural year that captivated fans through a series of social posts and in-person appearances from Team Dunkin’ student-athletes, this season’s campaign is set to enrich the fan experience even further by connecting communities and infusing the college sports scene with renewed excitement in a way only Dunkin’ can. The campaign was negotiated by Dunkin’ in partnership with Wasserman, who will also assist in managing the execution of the partnership.
“We are excited to work with Dunkin’ to bring Team Dunkin’ back for a second year and further integrate the brand with college fans across the country,” said Roy Seinfeld, Senior Vice President of Nationals Sales for LEARFIELD. “We look forward to continued collaboration with the iconic company and our university partners to expand the Team Dunkin’ platform that provides NIL opportunities to a diverse group of student-athletes.”
The season’s “Team Dunkin’” roster showcases 17 top student-athletes across six sports, including 13 new faces and four returning stars from last year’s cohort. The program integrates Dunkin’ sponsorships at 16 colleges and universities where LEARFIELD serves as the athletics multimedia rightsholder, enabling the use of official university marks and logos by participating athletes.
This season’s Team Dunkin’ roster includes:
- Riley White, Alabama Women’s Track & Field
- Rayvonn Griffith, Cincinnati Men’s Basketball
- Paige Bueckers, UConn Women’s Basketball
- Donovan Clingan, UConn Men’s Basketball
- Riley McCusker, Florida Women’s Gymnastics
- Devyn Flaherty, Florida State Softball
- Malaki Starks, Georgia Football
- Matt Cross, UMass Men’s Basketball
- Kenadi Brown, New Hampshire Women’s Gymnastics
- Armando Bacot, North Carolina Men’s Basketball
- Nick Singleton, Penn State Football
- Devin Carter, Providence Men’s Basketball
- Sam Hagerty, Rhode Island Women’s Soccer
- Raven Johnson, South Carolina Women’s Basketball
- JJ Starling, Syracuse Men’s Basketball
- Jonas Aidoo, Tennessee Men’s Basketball
- Emma Utterback, Vermont Women’s Basketball
“I’m honored to be partnering with Dunkin’ to connect with fans and to support our communities through a brand we all know and love,” said Paige Bueckers, UConn Women’s Basketball guard.
As a headliner for this season’s Team Dunkin’ roster, Bueckers’ collaboration has led to a $25,000 contribution from Dunkin’ to UConn’s Husky Harvest food pantries. This initiative, in partnership with Connecticut Foodshare, aims to address food insecurity throughout the university community.
“I’m really excited to team up with Dunkin’ for another season, as it’s a brand that has been a part of my journey since childhood,” said Armando Bacot, North Carolina Men’s Basketball forward. “Returning to Team Dunkin’ this season means more than just repping a brand that I love as the season tips off – it’s about showing the energy that Dunkin’ represents on and off the court. Running on Dunkin’ fuels my drive to excel and empowers me to make a difference every step of the way.”
While LEARFIELD does not represent student-athletes in sponsored deals, the company does provide its multimedia rights school partners, and national and local brands, access to comprehensive NIL solutions through its Allied Initiative. Team Dunkin’ student-athletes were secured by NIL marketplace leader Opendorse on behalf of Dunkin’ and through a collaboration with LEARFIELD.
LEARFIELD is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.