LEARFIELD News
Below are the latest news and events from LEARFIELD and our affiliates.
For press and media inquiries, contact us via this form.
Michigan Athletics, LEARFIELD Introduce Original Content Series on Wolverines’ 2022-23 Women’s Basketball Team
Andrew Lee Named General Manager for LEARFIELD’s Bengals Sports Properties Team Representing Idaho State
Carolina Athletics Introduces “Carolina Tar Heels® BBQ Sauce” For Fans in Collaboration with New Partner Cackalacky®
Rieckhoff Named Play-By-Play Voice of NDSU Women’s Basketball
Baylor Athletics, Startup Waco Announce New Relationship
NM State Announces Two Broadcasts in the Navajo Language
Boise State and Jacksons Announce Exclusive Football Trading Cards
Truist Named Official Retail Bank for Florida State Athletics
THON 2022 to Benefit from Second Annual “Sack For a Cure” Program with Penn State Athletics and Planet Fitness
LEARFIELD EDGE Academy Now Accepting Applications, in Partnership with MOAA
Texas State Announces New Multimedia Rights Agreement with LEARFIELD
Choice Hotels Teams Up With LEARFIELD To Kick Off ‘Choice Privileges Experiences’ With New Perks For College Football Fans
LEARFIELD’s CLC Provides Essential Platform for Athlete Opt-Ins to Landmark Customized NIL Jersey Program
Affinity Federal Credit Union and Seton Hall University Athletics Announce New Relationship
Holland America Line partners with University of Washington Athletics as the Official Cruise Line of Washington Athletics
Mustang Fans to Enjoy Ferris Wheelers BBQ This Season
Firestone Walker Introduces “Cal Poly Gold”
New Holland’s Farm to Stadium Concession Stand Featured in Beaver Stadium This Fall
Wisconsin Athletics and Consumer-Tech Powerhouse Fetch Rewards Launch New Sponsorship Campaign, NIL Activation
From the Chair with Mike Hamilton Marks One Year Anniversary at LEARFIELD
Lucchese Becomes the “Official Boot” for Texas A&M Athletics
Vanderbilt Announces Agreement With FirstBank
University of Texas Athletics Pulls on Some New Lucchese Boots
Sports Business Journal’s Story on LEARFIELD Allied, the Company’s Cooperative IP Initiative for NIL
JMU Athletics’ Small Business Game Changer Campaign to Accept Entries Starting Sept. 3
It’s About That Time!
Iowa Secretary of State Paul Pate Partners with College Football Coaches to Encourage Iowans to “Get in the Game” for November Election
Matt Lepay to Remain “Voice of the Badgers” in New Legacy Role with Wisconsin Athletics’ Longtime Partner LEARFIELD
Bucky Inks Groundbreaking NIL Mascot Deal
104.1 The Spot Remains the Flagship Home of Green Wave Football and Men’s Basketball
ALKU Signs First College Marketing and Sponsorship Agreement
ESPN 977, LEARFIELD’s Utes Sports Properties Announce Broadcast Relationship
Oregon State Athletics’ Partner OCCU to Elevate Beavers’ Connection with Presenting Sponsorship of Family Zone in Reser Stadium
Steve Linzmeier Named “Voice of Huskies Basketball” for St. Cloud State
Florida State Athletics Announces Tallahassee’s Scott & Wallace LLP as “Official Law Firm of the Florida State Seminoles”
“It’s About That Time” to Show Your School Spirit and Welcome Back Gamedays by Celebrating College Colors Day
Wisconsin Athletics, LEARFIELD Announce Summit Credit Union as Inaugural Naming Rights Partner for Camp Randall South End Zone
Old Dominion Freight Line Aligns with LEARFIELD to Launch Its First National Multi-Faceted Marketing Program in Collegiate Athletics
University of Hawai’i, OUTRIGGER Renew Diamond-Level Sponsorship
1Oklahoma Collective Marks an OU First, Entering Multi-Year Agreement with LEARFIELD’s Sooner Sports Properties
Upland Brewing Company Is the Exclusive Craft Beer Sponsor for Indiana University Athletics Beginning With 2022 – 2023 Season
LEARFIELD and SRS Distribution Announce Multi-Year Agreement with Four Iconic Universities, Rivalry Games as the Centerpiece
SMU Athletics Announces Elevated Sponsorship with SMU Alumna
Breeze Airways Announces Agreement with Tulane University Athletics
Gamecocks Announce First-of-its-Kind Category Sponsorship
SFA Radio Network Expanded to Include Lumberjack Football on SiriusXM
West Virginia University Alumnus Andrew Caridi Named Director of Broadcasting
