The capsule has launched ahead of Illumination’s new action-packed original comedy about a family of ducks, in theaters December 22nd
New York, NY – November 27, 2023 – This holiday season, Illumination, creators of the blockbuster The Super Mario Bros. Movie and the Minions and Despicable Me franchises, invites you to take flight into the thrill of the unknown with a funny, feathered family vacation like no other: Migration. To celebrate the new animated film, about a family of ducks who embark on a vacation from their New England pond, via New York City, to tropical Jamaica, Illumination brought together the most iconic sports brand in history, Nike, and one of the nation’s most beloved and legendary mascots, the University of Oregon Duck, to release a special-edition capsule collection.
The apparel capsule consists of a long-sleeve shirt, a hoodie, and T-shirts featuring graphics that capture the humor of the characters from the movie, and which passionate U of O Ducks fans can sport with pride. The capsule collection is available now for purchase on eOregonSports.com, Fanatics.com, and at Dicks Sporting Goods in Portland, Eugene, Salem and Lake Oswego, as well as six Oregon Ducks Store locations, with prices ranging from $30 – $70.
The collaboration also featured several activations around Oregon’s home football game against Oregon State this past Friday, Nov. 24. Co-branded elements and experiences included Migration x Duck decals on the exterior of Autzen Stadium, an appearance by Migration star Gwen Mallard in the Fan Fest area, a special stadium entrance by the University of Oregon Duck and Gwen, and original social content posted across Oregon Athletics social media accounts. The partnership between Illumination and the University of Oregon Athletics Department was facilitated by athletics multimedia rightsholder Oregon Sports Properties, the Eugene-based team of LEARFIELD – the leading media and technology company powering college sports.
Produced by Illumination founder and CEO Chris Meledandri and directed by the Oscar®-nominated filmmaker Benjamin Renner, Migration is a visual spectacle unlike any in Illumination’s acclaimed history. From a screenplay by Emmy-winner Mike White, the film stars a top-flight comedic cast led by Oscar and Emmy nominee Kumail Nanjiani, Emmy nominee Elizabeth Banks, Caspar Jennings, and, in her feature film debut, Tresi Gazal. The all-star supporting cast includes Golden Globe winner Awkwafina, Emmy winner Keegan-Michael Key, David Mitchell, and Emmy-winning and Oscar-nominated comedy legends Carol Kane and Danny DeVito.
Migration will be released in theaters on December 22, 2023.
About Illumination’s Migration
This holiday season, Illumination invites you to take flight into the thrill of the unknown with Migration. The Mallard family is in a bit of rut. While dad Mack (Kumail Nanjiani) is content to keep his family safe paddling around their New England pond forever, mom Pam (Elizabeth Banks) is eager to shake things up and show their kids—teen son Dax (Caspar Jennings) and duckling daughter Gwen (Tresi Gazal)—the whole wide world. After a migrating duck family alights on their pond with thrilling tales of far-flung places, Pam persuades Mack to embark on a family trip, via New York City, to tropical Jamaica. As the Mallards make their way South for the winter, their well-laid plans quickly go awry. The experience will inspire them to expand their horizons, open themselves up to new friends and accomplish more than they ever thought possible, while teaching them more about each other—and themselves—than they ever imagined.
Illumination, founded by Chris Meledandri in 2007, is the entertainment industry’s leading producer of event-animated films, including The Super Mario Bros. Movie, the first film of 2023 to earn more than $1 billion worldwide, Despicable Me—the most successful animated franchise in cinematic history—as well as Dr. Seuss’ The Lorax, Dr. Seuss’ The Grinch and The Secret Life of Pets and Sing films. Illumination’s revered studio library includes three of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $9 billion worldwide.
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
About the University of Oregon
Founded in 1876, the University of Oregon is the flagship institution of the state. It brings together almost 25,000 undergraduate and graduate students from all 50 states and over 90 countries. The UO offers more than 300 undergraduate and graduate degree programs through its many schools and colleges. The birthplace of Nike innovation, the University of Oregon is a proud industry leader in sport and wellness. From performance on fields and courts to research and discoveries in labs across our campuses, the UO inspires achievements that benefit society.