Learfield News

 

 

Below are the latest news and events from Learfield and our affiliates.
For press and media inquiries, contact us via this form.

Carolina Athletics Announces Joe Van Gogh as First Women’s Soccer Season Presenting Sponsor

Carolina Athletics Announces Joe Van Gogh as First Women’s Soccer Season Presenting Sponsor

Dam Nation Becomes The Preferred Collective of Oregon State Athletics

Dam Nation Becomes The Preferred Collective of Oregon State Athletics

Marquette Athletics, Dave & Buster’s Extend Sponsorship, Introduce NIL Activation with Golden Eagles’ Men’s Basketball

Marquette Athletics, Dave & Buster’s Extend Sponsorship, Introduce NIL Activation with Golden Eagles’ Men’s Basketball

Illinois State University and CEFCU Announce 10-Year Naming Rights and Sponsorship Agreement for CEFCU Arena – Home of the Redbirds

Illinois State University and CEFCU Announce 10-Year Naming Rights and Sponsorship Agreement for CEFCU Arena – Home of the Redbirds

Illinois Athletics, Carle Health Extend Relationship Through 2027

Illinois Athletics, Carle Health Extend Relationship Through 2027

Participants Named for 2022 LEARFIELD EDGE Academy

Participants Named for 2022 LEARFIELD EDGE Academy

LEARFIELD Names Nick Kistler General Manager, Gamecock Sports Properties

LEARFIELD Names Nick Kistler General Manager, Gamecock Sports Properties

University to Launch UCONN+ Streaming Digital Network

University to Launch UCONN+ Streaming Digital Network

Cumulus’ WXNT CBS Sports 1430AM Returns to Broadcast Butler Men’s Basketball on the PNC Butler Radio Network

Cumulus’ WXNT CBS Sports 1430AM Returns to Broadcast Butler Men’s Basketball on the PNC Butler Radio Network

University of Massachusetts Partners with Amherst Brewing to Create Massachusetts Lager

University of Massachusetts Partners with Amherst Brewing to Create Massachusetts Lager

UConn Athletics, LEARFIELD Introduce Original Content Series: THE STANDARD

UConn Athletics, LEARFIELD Introduce Original Content Series: THE STANDARD

“Voice of the Lady Griz” Announced

“Voice of the Lady Griz” Announced

Michigan Athletics, LEARFIELD Introduce Original Content Series on Wolverines’ 2022-23 Women’s Basketball Team

Michigan Athletics, LEARFIELD Introduce Original Content Series on Wolverines’ 2022-23 Women’s Basketball Team

Andrew Lee Named General Manager for LEARFIELD’s Bengals Sports Properties Team Representing Idaho State

Andrew Lee Named General Manager for LEARFIELD’s Bengals Sports Properties Team Representing Idaho State

Carolina Athletics Introduces “Carolina Tar Heels® BBQ Sauce” For Fans in Collaboration with New Partner Cackalacky®

Carolina Athletics Introduces “Carolina Tar Heels® BBQ Sauce” For Fans in Collaboration with New Partner Cackalacky®

Rieckhoff Named Play-By-Play Voice of NDSU Women’s Basketball

Rieckhoff Named Play-By-Play Voice of NDSU Women’s Basketball

Baylor Athletics, Startup Waco Announce New Relationship

Baylor Athletics, Startup Waco Announce New Relationship

NM State Announces Two Broadcasts in the Navajo Language

NM State Announces Two Broadcasts in the Navajo Language

Boise State and Jacksons Announce Exclusive Football Trading Cards

Boise State and Jacksons Announce Exclusive Football Trading Cards

Truist Named Official Retail Bank for Florida State Athletics

Truist Named Official Retail Bank for Florida State Athletics

THON 2022 to Benefit from Second Annual “Sack For a Cure” Program with Penn State Athletics and Planet Fitness

THON 2022 to Benefit from Second Annual “Sack For a Cure” Program with Penn State Athletics and Planet Fitness

LEARFIELD EDGE Academy Now Accepting Applications, in Partnership with MOAA

LEARFIELD EDGE Academy Now Accepting Applications, in Partnership with MOAA

Texas State Announces New Multimedia Rights Agreement with LEARFIELD

Texas State Announces New Multimedia Rights Agreement with LEARFIELD

Choice Hotels Teams Up With LEARFIELD To Kick Off ‘Choice Privileges Experiences’ With New Perks For College Football Fans

Choice Hotels Teams Up With LEARFIELD To Kick Off ‘Choice Privileges Experiences’ With New Perks For College Football Fans

LEARFIELD’s CLC Provides Essential Platform for Athlete Opt-Ins to Landmark Customized NIL Jersey Program

LEARFIELD’s CLC Provides Essential Platform for Athlete Opt-Ins to Landmark Customized NIL Jersey Program

Affinity Federal Credit Union and Seton Hall University Athletics Announce New Relationship

Affinity Federal Credit Union and Seton Hall University Athletics Announce New Relationship

Holland America Line partners with University of Washington Athletics as the Official Cruise Line of Washington Athletics

Holland America Line partners with University of Washington Athletics as the Official Cruise Line of Washington Athletics

Mustang Fans to Enjoy Ferris Wheelers BBQ This Season

Mustang Fans to Enjoy Ferris Wheelers BBQ This Season

Firestone Walker Introduces “Cal Poly Gold”

Firestone Walker Introduces “Cal Poly Gold”

New Holland’s Farm to Stadium Concession Stand Featured in Beaver Stadium This Fall

New Holland’s Farm to Stadium Concession Stand Featured in Beaver Stadium This Fall

Wisconsin Athletics and Consumer-Tech Powerhouse Fetch Rewards Launch New Sponsorship Campaign, NIL Activation

Wisconsin Athletics and Consumer-Tech Powerhouse Fetch Rewards Launch New Sponsorship Campaign, NIL Activation

From the Chair with Mike Hamilton Marks One Year Anniversary at LEARFIELD

From the Chair with Mike Hamilton Marks One Year Anniversary at LEARFIELD

Lucchese Becomes the “Official Boot” for Texas A&M Athletics

Lucchese Becomes the “Official Boot” for Texas A&M Athletics

Vanderbilt Announces Agreement With FirstBank

Vanderbilt Announces Agreement With FirstBank

University of Texas Athletics Pulls on Some New Lucchese Boots

University of Texas Athletics Pulls on Some New Lucchese Boots

Sports Business Journal’s Story on LEARFIELD Allied, the Company’s Cooperative IP Initiative for NIL

Sports Business Journal’s Story on LEARFIELD Allied, the Company’s Cooperative IP Initiative for NIL

JMU Athletics’ Small Business Game Changer Campaign to Accept Entries Starting Sept. 3

JMU Athletics’ Small Business Game Changer Campaign to Accept Entries Starting Sept. 3

Iowa Secretary of State Paul Pate Partners with College Football Coaches to Encourage Iowans to “Get in the Game” for November Election

Iowa Secretary of State Paul Pate Partners with College Football Coaches to Encourage Iowans to “Get in the Game” for November Election

Matt Lepay to Remain “Voice of the Badgers” in New Legacy Role with Wisconsin Athletics’ Longtime Partner LEARFIELD

Matt Lepay to Remain “Voice of the Badgers” in New Legacy Role with Wisconsin Athletics’ Longtime Partner LEARFIELD

Bucky Inks Groundbreaking NIL Mascot Deal

Bucky Inks Groundbreaking NIL Mascot Deal

104.1 The Spot Remains the Flagship Home of Green Wave Football and Men’s Basketball

104.1 The Spot Remains the Flagship Home of Green Wave Football and Men’s Basketball

ALKU Signs First College Marketing and Sponsorship Agreement

ALKU Signs First College Marketing and Sponsorship Agreement

ESPN 977, LEARFIELD’s Utes Sports Properties Announce Broadcast Relationship

ESPN 977, LEARFIELD’s Utes Sports Properties Announce Broadcast Relationship

Oregon State Athletics’ Partner OCCU to Elevate Beavers’ Connection with Presenting Sponsorship of Family Zone in Reser Stadium

Oregon State Athletics’ Partner OCCU to Elevate Beavers’ Connection with Presenting Sponsorship of Family Zone in Reser Stadium

Steve Linzmeier Named “Voice of Huskies Basketball” for St. Cloud State

Steve Linzmeier Named “Voice of Huskies Basketball” for St. Cloud State

Florida State Athletics Announces Tallahassee’s Scott & Wallace LLP as “Official Law Firm of the Florida State Seminoles”

Florida State Athletics Announces Tallahassee’s Scott & Wallace LLP as “Official Law Firm of the Florida State Seminoles”

“It’s About That Time” to Show Your School Spirit and Welcome Back Gamedays by Celebrating College Colors Day

“It’s About That Time” to Show Your School Spirit and Welcome Back Gamedays by Celebrating College Colors Day