Financial Institution Supports Newly Renovated Stadium Space 

MADISON, Wis. The University of Wisconsin Athletic Department and its longtime multimedia rightsholder, LEARFIELD, have announced Summit Credit Union as its first naming rights partner of the newly renovated Camp Randall south end zone (CR Future Project).

Badger football fans and those planning weddings, business meeting and social events will enjoy the “Summit Credit Union Fifth Quarter Patio” as a new stadium space.

“We are delighted to welcome Summit Credit Union as our first naming rights partner for the new Camp Randall south end zone we’ll be unveiling to fans soon,” said University of Wisconsin Director of Athletics Chris McIntosh. “We’re honored to have one of Madison’s legacy businesses founded in 1935 support our mission of elevating the lives of our student athletes and our athletic programs.”

“Camp Randall has a tradition as a gathering place in Wisconsin, epitomizing the Wisconsin Idea that promotes bringing people together in many ways,” said Kim Sponem, CEO and President of Summit Credit Union. “It’s exciting to see the expansion of opportunities to experience Camp Randall to all comers by offering a venue for weddings, business meetings, and social events—in addition to an awesome place to be part of Jump Around.”

All 375 Badger Football season tickets for the new south end zone patio seats have been sold.

The newly renovated space features multiple bars and private concessions, and the historic UW Field House serves as the backdrop. The Champions Club seats are nearly sold out, and the overall space brings the outdoor tailgate experience into Camp Randall.

LEARFIELD’s locally based Badger Sports Properties team works closely with UW’s entire athletics administration on all aspects of the multimedia rights relationship. Badger Sports Properties and LEARFIELD’s National Sales team have been jointly pursuing naming rights opportunities for the newly renovated space within Camp Randall.



Established in 1935, Summit Credit Union is a member-owned financial cooperative. Summit holds $5.2 billion in assets and has more than 229,000 members and 816 employees across 49 locations throughout south-central and southeastern Wisconsin. Since 2002, Kim Sponem has been CEO & President of Summit Credit Union, formerly known as CUNA Credit Union/Great Wisconsin Credit Union. Recognized for its excellence in employee engagement, Summit was named a Top Workplace in the USA in 2021 and 2022 by Top Workplaces USA and a Top Workplace in the Madison area for 2022 and 2021 by the Wisconsin State Journal.

For more information, visit or call 608-243-5000 or 800-236-5560.

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LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.