The two iconic Texas brands kickoff a multi-year sponsorship

Dallas, TX – There are very few U.S. brands that have withstood the century mark in the state of Texas. Both opening their doors in 1883, Legendary bootmaker Lucchese and University of Texas Longhorns have deep roots in the Lone Star State and now the heritage brands are teaming up. Inspired by one another’s storied histories and passionate fans which span across the entire state and well beyond, the two iconic brands announced today a multi-year sponsorship naming Lucchese the “Official Boot Sponsor of Texas Athletics.” The partnership also includes head football coach Steve Sarkisian featured in Lucchese’s advertising campaign with the Longhorns.

Coach Sarkisian - Lucchese Bootmaker

The sponsorship agreement was negotiated with Lucchese by LEARFIELD’s Longhorn Sports Properties, the exclusive multimedia rights holder for the University of Texas Athletics.

“We’re proud to align with the renowned Lucchese Bootmaker brand and appreciate their commitment. Their roots run deep in Texas because of the respect they’ve shown this state and the quality of care they put into the boots they produce,” says Chris Del Conte, Vice President and Athletics Director of Texas Athletics.

Lucchese and Texas Athletics will create a Texas-sized presence on game days and across the state, participating in co-branded marketing and advertising, as well as unique activations on Texas Football’s BEVO Blvd and DKR-Texas Memorial Stadium club areas. The renowned Western brand is also outfitting the Texas Pom squad with Lucchese boots to wear on game day.

“The Texas Longhorns are a legendary Texas brand that shares many similarities with Lucchese,” says Lucchese President Doug Kindy. “From a long-standing heritage and founding date to a commitment to excellence, this partnership is a natural fit for Lucchese and we are excited to see our handmade boots worn throughout campus and on game days.”

Lucchese invites Longhorn fans everywhere to join them on September 3 to cheer for Longhorns Football when they take on the Louisiana-Monroe Warhawks in their season opener in Austin.

Ahead of game day, fans can find their perfect boots at the Lucchese store located at 11401 Century Oaks Terrace, Suite 101, Austin or other store locations throughout Texas, and online at

About Lucchese:

Texas-based Lucchese is a legendary bootmaker and iconic brand of the American West. Applying the same craftsmanship principles and techniques since 1883, Lucchese artisans use only the finest leathers, preeminent materials and a proprietary twisted cone last to construct boots of unrivaled quality, fit, comfort and style. For more information about the brand visit brand or their social media channels: Instagram:@lucchese Facebook: @lucchesebootmaker Twitter: @lucchese1883