For the first time in Beaver Stadium, New Holland, a proud sponsor of Penn State Athletics, will feature a one-of-a-kind, first farm to stadium concession concept, located field level in the northwest corner of the stadium behind section NC and ND.

Jason Scott, a local farmer who uses New Holland equipment and his Scott’s Roasting concession stand, will provide BBQ themed food including a pulled pork sandwich, pork in-a-dish, loaded pork nachos, loose sausage sub, sausage in-a-dish and loaded sausage nachos.

“New Holland is proud to partner with Penn State Athletics to bring the New Holland Farm to Stadium concessions stand to Beaver Stadium this fall,” said Mark Lowery, Director of Commercial Marketing for New Holland North America. “Through this first-of-its kind initiative, Penn State and New Holland are recognizing the Pennsylvania farmers that keep us fed. Join us in supporting the Farm to Stadium stand that brings local, fresh Pennsylvania food products to Beaver Stadium!”

LEARFIELD oversaw bringing these two brands together as Penn State’s athletics multimedia rightsholder. LEARFIELD’s locally based Penn State Sports Properties team secured the agreement on behalf of the university.

New Holland Agriculture’s reputation is built on the success of our customers, cash crop producers, livestock farmers, contractors, vineyards, or grounds care professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Holland’s commitment to excellence guarantees the ultimate customer experience for every customer. For more information on New Holland visit

LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.