SAN MARCOS, Texas – Texas State Athletics has announced it will continue to partner with Learfield for multimedia rights representation.
Learfield, the industry leader with headquarters in Plano, Texas, has represented the Bobcats since 2014. Through the work and dedication of Texas State Sports Properties, which is Learfield’s local team solely dedicated to Texas State, corporate partners from the local, regional and national levels support Texas State Athletics and its student-athletes. Bucky Lamb has been the Property’s general manager since 2016, and he and the rest of the Texas State Sports Properties team work with the entire athletics administration to align and maximize partnerships with the Bobcats.
With more than 30 corporate partners, Texas State Sports Properties and Learfield help create activation opportunities for those Bobcat supporters, including social media campaigns, in-venue experiences, commercials on Texas State broadcasts, stadium signage, academic initiatives, and more.
“The Texas State-Learfield partnership has been a great partnership and will become an even better one under this new agreement,” said Texas State Director of Athletics Don Coryell. “Bucky and the entire team at Learfield have been incredibly important to the growth of Texas State over the years and allow us to put more resources towards the experience of our student-athletes. We value the support of our corporate partners and appreciate the Learfield team in serving their needs to maximize their investment in Texas State Athletics.”
In addition to multimedia rights, Learfield represents Texas State through its other owned companies that fans will recognize: CLC (licensing); Paciolan (ticketing); and SIDEARM Sports (official athletics website, TXST.com).
“Texas State is a special place, and we’re proud to link the Learfield brand to the Bobcat brand,” said Mike Hamilton, Learfield Executive Vice President, University Partnership Group. “We’re honored for the opportunity to continue working with the entire Texas State Athletics staff and its leadership in bolstering the Bobcat brand in a rapidly evolving college sports era.”
Texas State Athletics
Home to more than 360 student-athletes across 16 intercollegiate teams, Texas State Athletics is one of the leading athletic departments in the Sun Belt Conference. The Bobcats have won 153 conference championships in school history, and over the last four seasons, they have twice won the Vic Bubas Cup, which is awarded to the Sun Belt’s top athletic department. In preparing champions for the next stage of their careers, Texas State Athletics proudly represents Texas State University, which is one of the fastest-growing universities in the state of Texas.
Learfield a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. Learfield services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA’s acclaimed Learfield Directors’ Cup, recognizing athletic departments across all divisions.
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