For the first time, football fans can order jerseys from over 40 colleges personalized with the name and number of more than 4,300 student-athletes who opted into the OneTeam Partners group licensing program through CLC’s COMPASS NIL platform. The officially licensed Fanatics sideline football jersey program went live last week with its first 19 schools and is available exclusively through Fanatics’ online store, as well as ecommerce fan sites and school stores operated by Fanatics. The remaining school jerseys will launch over the coming months once the manufacturers deliver the blank jerseys.
The collection features official sideline jerseys from Nike, Under Armour, and adidas and gives fans an opportunity to purchase jerseys featuring their favorite players who have opted into the program, including Alabama’s Bryce Young, Maryland’s Taulia Tagovailoa, Florida’s Anthony Richardson, Penn State’s Ji’Ayir Brown, Florida State’s Jammie Robinson, LSU’s Kayshon Boutte, Oklahoma State’s Spencer Sanders, Georgia’s Nolan Smith, Alabama’s Dallas Turner, Notre Dame’s Brandon Joseph, Miami’s Tyler Van Dyke, South Carolina’s Spencer Rattler, Oregon’s Bo Nix, Oklahoma’s Dillon Gabriel, and North Carolina’s Drake Maye.
This jersey program launch is the first NIL group licensing opportunity supported by CLC’s COMPASS NIL platform to hit the retail market. In October of last year, CLC, powered by LEARFIELD, announced an innovative collaboration with OneTeam Partners, establishing a process for individual college athlete opt-ins for products like trading cards, video games, jerseys, and hard goods using COMPASS. Fanatics first announced its jersey program in February.
LEARFIELD is a leader in connecting schools, brands, and student-athletes to NIL opportunities. For more about how school IP is being used in sponsorships, see LEARFIELD Allied. For more on merchandise licensing programs for apparel, gear, and more, visit CLC Powered by LEARFIELD.