DALLAS – Ferris Wheelers Backyard & BBQ joins the SMU Mustangs’ family of Dallas supporters starting this season, becoming the Official BBQ of SMU Athletics.

The multi-year sponsorship agreement between Dallas-based This & That Hospitality, which owns Ferris Wheelers, is multi-faceted and will include other offerings within its company portfolio. Located in the Design District, Ferris Wheelers Backyard & BBQ delivers a popular menu in the shadow of a 50-foot Ferris Wheel.

Mustang fans can enjoy Ferris Wheelers BBQ on the Boulevard and in Ford Stadium during home football games. Ferris Wheelers will also be at basketball games starting in November.

Additionally, when soccer, football, and volleyball seasons starts this fall, This & That’s Sfuzzi will serve as the Official Post-Game Destination of SMU Athletics. This will continue into basketball season for both men’s and women’s teams as well as tennis in the Spring.  Fans can find Sfuzzi at on North Henderson Street and follow the Mustangs’ schedules respectively online at SMUMustangs.com. Sfuzzi also will host an away game-viewing party during basketball season, with the exact date and opponent to be announced later.

“We’re super excited to get our foot in the door with SMU Athletics. Our goal is to make sure we provide quality products with a fun approach and that’s what we’re going to do! We look forward to making an impact on the students, alumni and sports teams. We’re very proud to announce that we will be The Official BBQ of SMU Athletics and The Official Post Game Destination for All SMU Sports… GO PONIES!” said Phil Schanbaum, owner of This & That Hospitality.

“We’re proud to have This & That’s support heading into a new college athletics season and look forward to introducing to fans all that we have planned together,” said Josh White, general manager for LEARFIELD’s Mustang Sports Properties, SMU Athletics’ multimedia rightsholder. “It’s incredibly valuable we continue to build these connections with local companies who want to lean in, pour back into the community, and support the great things SMU Athletics is doing for their hundreds of student-athletes who call Dallas home.”

About SMU Athletics
Ranked among the Top 20% of best national universities by U.S. News and World Report, SMU is the only NCAA FBS program in Dallas, Texas, a top-5 media market. Since 2013, SMU has invested more than $250 million in athletics facilities and has claimed 30 conference championships. With over a century of athletics tradition, SMU has won eight National Championships and 170+ Conference Championships and has posted 150+ NCAA Top-10 Finishes. SMU student-athletes have won over 100 individual National Championships and earned over 1,900 All-America honors. More information about SMU and its coaches, student-athletes and teams is available at SMUMustangs.com.

This and That Hospitality, led by restaurateurs Phil Schanbaum and Brandon Hays, is responsible for bringing some of Dallas’ most vibrant, fun concepts to life. The pair’s extensive portfolio of adult playgrounds includes neighborhood staples like High Fives, Tiny Victories, The Whippersnapper, Alice, Ferris Wheelers Backyard & BBQ, Sfuzzi, Double D’s and popular fitness studios, Session Pilates and Ding Ding. With more than a decade of expertise in the Dallas dining scene, the dynamic duo are on the pulse of new restaurant development and driving consumer interest. This and That Hospitality has earned them an enviable breadth of experience and a reputation as restaurateurs who gets results. For more information and updates, visit wedothisandthat.com.