Nevada Athletics will extend its multimedia rights relationship with Learfield – the media and technology company powering college sports – as announced Tuesday, March 12, by Athletics Director Stephanie Rempe.
The Wolf Pack and Learfield have been longtime partners, with the industry leader representing Nevada through 2034 in the renewed agreement. Wolf Pack Sports Properties, Learfield’s Nevada-based team, will remain solely dedicated to Nevada and work closely with the athletic department, as well as all corporate sponsors.
“Nevada Athletics and Learfield have enjoyed an incredible partnership for nearly two decades, and we look forward to continuing to build upon our collaboration,” said Nevada Athletic Director Stephanie Rempe. “Our Wolf Pack Sports Properties staff has been an integral part of our efforts to connect with the Northern Nevada community as ‘Nevada’s College Town.’ The relationships WPSP has in this community are strong and continuing to grow. We look forward to great success in the coming years in supporting our student athletes and engaging this tremendous community.”
Learfield has been the Wolf Pack’s exclusive multimedia rightsholder since 2007 and additionally represents Nevada Athletics through its licensed merchandise agency CLC, digital ticket and marketing platform provider Paciolan and digital solutions leader SIDEARM Sports.
“We are thrilled at the opportunity to extend our multimedia rights relationship with Nevada Athletics,” said Andrew Wheeler, Learfield executive vice president. “The continued partnership with the Wolf Pack is a testament to the strong, collaborative alliance we have built over the last nearly 20 years. Learfield is dedicated to supporting Nevada’s athletic excellence, and we look forward to further elevating the fan experience and showcasing the Wolf Pack’s achievements through our innovative media and sponsorship solutions.”
Nevada Athletics would also like to express its appreciation to LEONA for serving as a trusted consultant during the extension process.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.