STATE COLLEGE, Pa. – Penn State Athletics and its multimedia rights holder, Learfield’s Penn State Sports Properties, announce a partnership with United Rentals designating the New England based company the “Official Equipment Rental Sponsor of Penn State Athletics” and the “Official Equipment Sponsor of Penn State Football.” 

As part of the agreement, Penn State Athletics and United Rentals will work collaboratively for access to rental equipment, solutions and tools or ongoing facility maintenance, event preparation and support throughout the 2024-26 sports seasons.

“We couldn’t be more excited to partner with Penn State,” said Steve Szaniszlo, Vice President, Northeast Region, United Rentals. “Penn State Athletics has a long history of excellence and we look forward to supporting them with best-in-class equipment and expertise. We will be cheering on Penn State and the Nittany Lions all season.”

Penn State Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics – is committed to extending the affinity of the Penn State brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As Penn State Athletics’ exclusive multimedia rightsholder, Penn State Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Penn State University.

“We are excited to partner up with United Rentals, a company that not only leads in its industry but also shares our values of commitment and excellence,” Doug Nelson, Vice President and General Manager of Penn State Sports Properties. “This partnership will enhance our ability to support our athletic endeavors, further empowering our student-athletes for future success.  United Rentals’ reputation for top-tier services and solutions aligns perfectly with the Nittany Lion standard of quality and performance on and off the field.

About United Rentals
United Rentals, Inc. is the largest equipment rental company in the world. The company has an integrated network of 1,500 rental locations in North America, 15 in Europe, 23 in Australia and 19 in New Zealand. In North America, the company operates in 49 states and every Canadian province. The company’s approximately 25,900 employees serve construction and industrial customers, utilities, municipalities, homeowners and others. The company offers approximately 4,800 classes of equipment for rent with a total original cost of $20.98 billion. United Rentals is a member of the Standard & Poor’s 500 Index, the Barron’s 400 Index and the Russell 3000 Index® and is headquartered in Stamford, Conn. Additional information about United Rentals is available at

About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.