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Sportico Guest Column by LEARFIELD CRO John Brody:  Timing, Change And The Evolution Of College Sports

Sportico Guest Column by LEARFIELD CRO John Brody: Timing, Change And The Evolution Of College Sports

by [email protected] | Jan 10, 2022 | In the News, LEARFIELD Team

Guest Column By John Brody – in JohnWallStreet, by Sportico, Jan. 6, 2022 Timing, Change and the Evolution of College Sports Today’s guest columnist is John Brody, chief revenue officer at Learfield. Timing is everything in life. And right now, the college...
Adweek article:  Student-Athlete and Brand Partnerships Increase Following New NIL Policy

Adweek article: Student-Athlete and Brand Partnerships Increase Following New NIL Policy

by [email protected] | Jan 10, 2022 | Brand Sponsorships, In the News

Adweek – by Rafael Canton, Staff Writer, Jan. 5, 2022. Features thought leadership by LEARFIELD CMO Jennifer Davis.   Online Version. Full read below. Companies like StockX and Outback Steakhouse seek out sports stars for representation Despite the...
Women’s Sports Growth = Marketing Opportunities

Women’s Sports Growth = Marketing Opportunities

by [email protected] | Dec 15, 2021 | Brand Sponsorships, In the News

Commentary by LEARFIELD CMO Jennifer Davis, as appears in MediaPost on Dec. 10, 2021 Full Online Article The NCAA recently announced that the Division I Women’s Basketball Championship will use the “March Madness” branding beginning with the 2022 tournament.  This...
Oregon Brought Out The Halo Infinite Augmented Reality At Their Football Game

Oregon Brought Out The Halo Infinite Augmented Reality At Their Football Game

by [email protected] | Dec 2, 2021 | Brand Sponsorships, In the News

To celebrate the 20th anniversary of the Xbox game Halo, Studio Mega wanted to do something that had never happened before in college football. Our Oregon Sports Properties team collaborated with Oregon Athletics on the related details, as this would take place on...
T-Mobile Engagement With University Of Alabama, University Of Florida, University Of Georgia And Texas A&M University

T-Mobile Engagement With University Of Alabama, University Of Florida, University Of Georgia And Texas A&M University

by [email protected] | Dec 2, 2021 | Brand Sponsorships, In the News

Our LEARFIELD National Sales team is proud to work with T-Mobile to help the brand strengthen its commitment to the Southeastern Conference (SEC) as we secured official multi-year relationships with Alabama, Florida, Georgia and Texas A&M – four universities...
New Initiative Will Lead To More NIL Deals Involving Athletes And School Logos

New Initiative Will Lead To More NIL Deals Involving Athletes And School Logos

by [email protected] | Nov 24, 2021 | Brand Sponsorships, In the News

On3 / Q&A with LEARFIELD Chief Revenue Officer John Brody following the launch of LEARFIELD Allied. Online version by Eric Prisbell (Nov. 23, 2021)  *(Graphic by Marina Puhalj/On3)   The NIL world was waiting to see what type of initial splash a company with...
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