Stories by Michael Smith originally published 6.19.2023 The rapidly changing name, image and likeness industry is just 2 years old, but it already has begun to take shape as the business of college sports undergoes unprecedented change. From jerseys to endorsements,...
CLEVELAND – The National Association of Collegiate Directors of Athletics (NACDA) announced the creation of the Robert Vecchione Corporate Partner Award, in recognition of Chief Executive Officer Emeritus Bob Vecchione and his three decades of service to the...
BURLINGTON, Vt. – University of Vermont Athletics and corporate partner McGee Automotive Family announced that Andrea Loew, a sophomore and member of the UVM Cheer team, has won McGee’s inaugural social media enter-to-win campaign during basketball season. The...
Learfield’s new program helps colleges and athletes negotiate the expanding NIL landscape with more reach for stakeholders on all sides BY MICHAEL SMITH 6.27.2022 SBJ – Online Version Photo Above: A deal between Kansas’ David McCormack and Legacy Restaurant...
LEARFIELD leaders have been featured in several articles outlining the growth within women’s sports sponsorships on the 50th anniversary of Title IX. Brands Should Double Down On The Growing Presence Of Women In Sports by LEARFIELD Senior Vice President and Head...
Jenna Mielnicki, LEARFIELD’s senior vice president and head of marketing solutions, recently spoke with Caroline Fitzgerald, GOALS Sports CEO and founder, about “Empowering the Influence of the Female Fan” for GOALS’ podcast Episode 23. Jenna discusses the...
