by admin | Feb 11, 2022 | Brand Sponsorships, In the News
Story as it appears in SBJ, Feb. 7, 2022 issue by Reporter Bret McCormick. Online version. Since the mid-1980s, Frank Floyd Jr. has heated NFL and college football sidelines, first through non-open flame heaters and later through his Dragon Seats heated benches. But...
by admin | Feb 3, 2022 | In the News, Licensing
The first national group licensing deal launched that utilizes CLC’s COMPASS NIL app to manage individual athlete opt-ins. The NIL program, which was negotiated between Fanatics and OneTeam Partners, will deliver customized college football jerseys bearing the names...
by admin | Jan 15, 2022 | Brand Sponsorships, In the News
On3 article on Jan. 14 by Eric Prisbell, with insight from LEARFIELD Chief Revenue Officer John Brody. Over the first six-plus months of the NIL era, the only constant has been change. After the initial summertime flurry of attention-grabbing headlines, group...
by admin | Jan 10, 2022 | In the News, Learfield Team
Guest Column By John Brody – in JohnWallStreet, by Sportico, Jan. 6, 2022 Timing, Change and the Evolution of College Sports Today’s guest columnist is John Brody, chief revenue officer at Learfield. Timing is everything in life. And right now, the college...
by admin | Jan 10, 2022 | Brand Sponsorships, In the News
Adweek – by Rafael Canton, Staff Writer, Jan. 5, 2022. Features thought leadership by LEARFIELD CMO Jennifer Davis. Online Version. Full read below. Companies like StockX and Outback Steakhouse seek out sports stars for representation Despite the...
by admin | Dec 15, 2021 | Brand Sponsorships, In the News
Commentary by LEARFIELD CMO Jennifer Davis, as appears in MediaPost on Dec. 10, 2021 Full Online Article The NCAA recently announced that the Division I Women’s Basketball Championship will use the “March Madness” branding beginning with the 2022 tournament. This...