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UVM Athletics, McGee Automotive Family Award First of Three Scholarship Winners

UVM Athletics, McGee Automotive Family Award First of Three Scholarship Winners

by [email protected] | Jun 2, 2023 | In the News, News

BURLINGTON, Vt.  – University of Vermont Athletics and corporate partner McGee Automotive Family announced that Andrea Loew, a sophomore and member of the UVM Cheer team, has won McGee’s inaugural social media enter-to-win campaign during basketball season. The...
Sports Business Journal’s Story on LEARFIELD Allied, the Company’s Cooperative IP Initiative for NIL

Sports Business Journal’s Story on LEARFIELD Allied, the Company’s Cooperative IP Initiative for NIL

by Tammy Purves | Sep 2, 2022 | In the News

Learfield’s new program helps colleges and athletes negotiate the expanding NIL landscape with more reach for stakeholders on all sides BY MICHAEL SMITH 6.27.2022 SBJ  – Online Version Photo Above: A deal between Kansas’ David McCormack and Legacy Restaurant...
LEARFIELD Doubles Down On Women’s Sports for the 50th Anniversary of Title IX

LEARFIELD Doubles Down On Women’s Sports for the 50th Anniversary of Title IX

by Ginny Wills | Jul 1, 2022 | In the News, News

LEARFIELD leaders have been featured in several articles outlining the growth within women’s sports sponsorships on the 50th anniversary of Title IX. Brands Should Double Down On The Growing Presence Of Women In Sports by LEARFIELD Senior Vice President and Head...
Empowering the Influence of the Female Fan

Empowering the Influence of the Female Fan

by Tammy Purves | May 9, 2022 | Brand Sponsorships, In the News

Jenna Mielnicki, LEARFIELD’s senior vice president and head of marketing solutions, recently spoke with Caroline Fitzgerald, GOALS Sports CEO and founder, about “Empowering the Influence of the Female Fan” for GOALS’ podcast Episode 23. Jenna discusses the...
Dragon Seats’ Hybrid Sideline Benches Now Run Hot and Cold, Opening New Markets and a Continued DeWalt College Sponsorship

Dragon Seats’ Hybrid Sideline Benches Now Run Hot and Cold, Opening New Markets and a Continued DeWalt College Sponsorship

by Tammy Purves | Feb 11, 2022 | Brand Sponsorships, In the News

Story as it appears in SBJ, Feb. 7, 2022 issue by Reporter Bret McCormick. Online version. Since the mid-1980s, Frank Floyd Jr. has heated NFL and college football sidelines, first through non-open flame heaters and later through his Dragon Seats heated benches. But...
Fanatics and OneTeam Partners Announce College Athlete Group Rights Licensing Program for Jerseys

Fanatics and OneTeam Partners Announce College Athlete Group Rights Licensing Program for Jerseys

by Tammy Purves | Feb 3, 2022 | In the News, Licensing

The first national group licensing deal launched that utilizes CLC’s COMPASS NIL app to manage individual athlete opt-ins. The NIL program, which was negotiated between Fanatics and OneTeam Partners, will deliver customized college football jerseys bearing the names...
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Recent News

  • Michigan Athletics, LEARFIELD Highlight Seven Football Student-Athletes Returning for Their Senior Season in Original Docuseries, Those Who Stay
  • UVM Athletics, McGee Automotive Family Award First of Three Scholarship Winners
  • Penn State Athletics Announces Alumni-Owned Lerch RV as New Multi-Year Sponsor
  • Memphis and Kroger Team Up to Fight Hunger with 901 Game
  • Fidelis Care and UB Basketball Donate $3,000 to Buffalo Together Community Response Fund

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