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Sports Business Journal’s Story on LEARFIELD Allied, the Company’s Cooperative IP Initiative for NIL

Sports Business Journal’s Story on LEARFIELD Allied, the Company’s Cooperative IP Initiative for NIL

by [email protected] | Sep 2, 2022 | In the News

Learfield’s new program helps colleges and athletes negotiate the expanding NIL landscape with more reach for stakeholders on all sides BY MICHAEL SMITH 6.27.2022 SBJ  – Online Version Photo Above: A deal between Kansas’ David McCormack and Legacy Restaurant...
LEARFIELD Doubles Down On Women’s Sports for the 50th Anniversary of Title IX

LEARFIELD Doubles Down On Women’s Sports for the 50th Anniversary of Title IX

by Ginny Wills | Jul 1, 2022 | In the News, News

LEARFIELD leaders have been featured in several articles outlining the growth within women’s sports sponsorships on the 50th anniversary of Title IX. Brands Should Double Down On The Growing Presence Of Women In Sports by LEARFIELD Senior Vice President and Head...
Empowering the Influence of the Female Fan

Empowering the Influence of the Female Fan

by [email protected] | May 9, 2022 | Brand Sponsorships, In the News

Jenna Mielnicki, LEARFIELD’s senior vice president and head of marketing solutions, recently spoke with Caroline Fitzgerald, GOALS Sports CEO and founder, about “Empowering the Influence of the Female Fan” for GOALS’ podcast Episode 23. Jenna discusses the...
Dragon Seats’ Hybrid Sideline Benches Now Run Hot and Cold, Opening New Markets and a Continued DeWalt College Sponsorship

Dragon Seats’ Hybrid Sideline Benches Now Run Hot and Cold, Opening New Markets and a Continued DeWalt College Sponsorship

by [email protected] | Feb 11, 2022 | Brand Sponsorships, In the News

Story as it appears in SBJ, Feb. 7, 2022 issue by Reporter Bret McCormick. Online version. Since the mid-1980s, Frank Floyd Jr. has heated NFL and college football sidelines, first through non-open flame heaters and later through his Dragon Seats heated benches. But...
Fanatics and OneTeam Partners Announce College Athlete Group Rights Licensing Program for Jerseys

Fanatics and OneTeam Partners Announce College Athlete Group Rights Licensing Program for Jerseys

by [email protected] | Feb 3, 2022 | In the News, Licensing

The first national group licensing deal launched that utilizes CLC’s COMPASS NIL app to manage individual athlete opt-ins. The NIL program, which was negotiated between Fanatics and OneTeam Partners, will deliver customized college football jerseys bearing the names...
Article by On3: What Will 2022 Bring In The NIL Space? We Ask The Experts

Article by On3: What Will 2022 Bring In The NIL Space? We Ask The Experts

by [email protected] | Jan 15, 2022 | Brand Sponsorships, In the News

On3 article on Jan. 14 by Eric Prisbell, with insight from LEARFIELD Chief Revenue Officer John Brody. Over the first six-plus months of the NIL era, the only constant has been change. After the initial summertime flurry of attention-grabbing headlines, group...
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Recent News

  • SeatGeek Partners with Paciolan, the Largest Ticketing Company in College Athletics
  • Razorback® Fans Get a Glimpse into Women’s Basketball Guard Jersey Wolfenbarger’s Off the Court Life in ZIPS’ Car Wash Convos™
  • Michigan Announces LEARFIELD Allied NIL Initiative for Brands
  • University of Minnesota Athletics Introduces “Athletes in Leadership” as Third Original Content Series with Gopher Sports Properties and Sponsors Unilever, Cub
  • USAA Bolsters Relationship with Army West Point in Support of Women’s Athletics

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