by [email protected] | Sep 2, 2022 | In the News
Learfield’s new program helps colleges and athletes negotiate the expanding NIL landscape with more reach for stakeholders on all sides BY MICHAEL SMITH 6.27.2022 SBJ – Online Version Photo Above: A deal between Kansas’ David McCormack and Legacy Restaurant...
by Ginny Wills | Jul 1, 2022 | In the News, News
LEARFIELD leaders have been featured in several articles outlining the growth within women’s sports sponsorships on the 50th anniversary of Title IX. Brands Should Double Down On The Growing Presence Of Women In Sports by LEARFIELD Senior Vice President and Head...
by [email protected] | May 9, 2022 | Brand Sponsorships, In the News
Jenna Mielnicki, LEARFIELD’s senior vice president and head of marketing solutions, recently spoke with Caroline Fitzgerald, GOALS Sports CEO and founder, about “Empowering the Influence of the Female Fan” for GOALS’ podcast Episode 23. Jenna discusses the...
by [email protected] | Feb 11, 2022 | Brand Sponsorships, In the News
Story as it appears in SBJ, Feb. 7, 2022 issue by Reporter Bret McCormick. Online version. Since the mid-1980s, Frank Floyd Jr. has heated NFL and college football sidelines, first through non-open flame heaters and later through his Dragon Seats heated benches. But...
by [email protected] | Feb 3, 2022 | In the News, Licensing
The first national group licensing deal launched that utilizes CLC’s COMPASS NIL app to manage individual athlete opt-ins. The NIL program, which was negotiated between Fanatics and OneTeam Partners, will deliver customized college football jerseys bearing the names...
by [email protected] | Jan 15, 2022 | Brand Sponsorships, In the News
On3 article on Jan. 14 by Eric Prisbell, with insight from LEARFIELD Chief Revenue Officer John Brody. Over the first six-plus months of the NIL era, the only constant has been change. After the initial summertime flurry of attention-grabbing headlines, group...
